Brands today must build an effective strategy to reflect their brand’s voice and purpose across social channels like Facebook, Twitter, and Instagram. But it’s not just content creation. Marketers today must build entire plans around content distribution — from determining when and where to post to using hashtags effectively. A report by Union Metrics on social media strategy provides a list of golden rules on how to build your social media strategy.
Focus on more than just product-type content marketing.
Followers don’t just want to see product content every time they get on social media. They also want content they can relate to — thought leadership, or funny, compelling content. Maybe an infographic or a video. Remember that while social is a valuable channel to promote products, it’s also an opportunity to build your brand’s reach and engage directly with new and existing customers.
Find the right hashtags for your brand.
Hashtags are the best way to promote engagement and make your post more discoverable. Make sure to use them wisely. What hashtags are industry influencers using? Which hashtags are trending in your niche? Do some research to help determine which hashtags will be the most useful in promoting your content.
Timing is everything.
According to the report, most people check social media after work or on the weekends, and before they go to sleep. These are all good timeframes to keep in mind when scheduling tweets. Also note that these are local times to each time zone, so be sure to adjust accordingly.
Be true to your brand’s voice.
Customers today want to engage with their favorite brands online. Give them an experience they can’t find anywhere else — whether that’s unique content types or your quirky brand personality shining through on Twitter. Most importantly, stay consistent and be true to your voice.