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Nearly nine out of 10 marketers use email marketing to distribute content. It’s an effective tool, as it provides you …
Velocitize Talks: Yasmin Grigaliunas of WBGS on the Purpose-Driven Business and the Circular Economy
If you can leave your ego at the door as a founder, you can actually grow your business exponentially. You …
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A Very Modern Production
“A Very Modern Production” is the third story in a series about how the pandemic is changing advertising. The first …
You hear it all the time in marketing circles: don’t get caught up on vanity metrics. The metrics that actually …
This article was updated in October 2021. With the digital landscape evolving every day, marketers have more than just social …
In this Q&A, Chris Lawrence, Senior Program Manager for Grant for the Web and nonprofit executive, expands upon the program’s …
This interview was originally recorded at SXSW 2019 and has been updated accordingly. Research led me to discover what was …
Instagram has just introduced Checkout, an exciting new feature that could change the way brands sell across social media. Okay, …
Whether or not you’re leading a team of data scientists or hands-on with the data directly, you need to understand …
Doner Creatives Rock the Motor City…and Istanbul, too This is the second story in an ongoing series of how the …
An unexpected effect of the pandemic is that it has made advertising both more important and more interesting through its …
Optimizing your marketing strategy for the most impact will typically involve some kind of technology, whether it’s an email list …
Where you find joy in what you do is where you will have the most amount of impact. Richard Coope …
We find that really helping clients with customer-centric marketing helps them move away from products that are orientated around business …
The history of chatbots dates back all the way to 1966, when MIT professor Joseph Weizenbaum made ELIZA, which took …
In the Covid era, a little serendipity helps. This is the first article in an ongoing series of how the …
Finally, the world sighs, over something good. A giant panda cub was born at the Smithsonian’s National Zoo Friday night, …
Creating a digital marketing campaign can often feel like more art than science. With such a significant investment of time …
For generations, much of the population has tried to neatly divide the world into male and female. That binary method …
Yes, you read that right. As the “MyPillow guy” claims President Trump is “enthusiastic” about the use of the plant …
Cue the memes. Americans who get news mainly from social media sources are less engaged and less knowledgeable. They’re also …
AI opens its own set of ethical issues that needs to be addressed. It’s an incredible tool that allows marketers …
Back-to-school (BTS) shopping tends to be fairly predictable, with kids and parents typically having a good sense of what the …
It’s the next-generation communication technology which we focus on and we want to deliver to the UK business. Joe Leverson …
Your boss was sick of wading through an overflowing email inbox every day and had an epiphany. The answer is …
Shortly after the 2016 presidential election, PepsiCo was dragged into a national boycott over something no one ever said. Welcome to …
With almost 3 billion users worldwide and status as the fourth most visited site in the world, Facebook is undoubtedly …
As much of the world continues to practice social distancing, we’re finding ourselves on our phones and computers more regularly. …
You think about what an experience means in the digital marketplace; all together it’s not just a website or a …
Covid-19 has affected every industry. But few have needed to pivot more than the travel and hospitality industry. As the …
We live in a world now in where digital is the whole thing. When people talk about digital marketing, they’re …
The emergence of micro-influencers has had a unique effect on advertising. Traditionally, the number of followers and therefore, reach of …
What Shapes Generation Influence? From baby boomers to Gen X to Millennials to Gen Z (and don’t forget the up-and-coming …
Launching a new website is an amazing marketing opportunity. But if you fail to “shout it from the rooftops” when …
Content marketing is indisputably valuable as a means of informing potential customers of a business’s existence. A blog increases the …
As brands engage in a Facebook ad boycott, will their own websites and apps become new and improved “safe” places? …
This article about Russian Chicago tribute band Leonid & Friends was updated in December 2021. Russian musical director Leonid Vorobyev …
A lot of what I see [regarding] personalization is really focused on technology: what’s going to enable us to reach …
With new social media platforms popping up on every corner, businesses are pressured to keep up and reach out where …
This article was updated on October 26, 2021. In some ways, Covid-19 feels like old news now that we’ve been …
The social network’s defense of President Trump has cost them. Although Facebook CEO Mark Zuckerberg has acknowledged his company’s role …
Radio has been around for a very long time and has always been a powerful platform for marketers and engaging …
Being an influencer has plenty of perks. You can receive invitations to exclusive events, travel to new places, try products …
This world of data that we’re in today, you don’t have to be an enterprise Fortune 500 commercial organization to …
When hashtags were first introduced on Twitter, the intention was simply to use one per tweet to enable easier group …
I think it’s so important to understand the users and the demographics. Who is watching this? How do they prefer …
This article was updated in April 2022. Hamilton, Lin-Manuel Miranda’s groundbreaking Broadway production, missed its shot at the big screen, …
Domino’s was in a lawsuit about their lack of accessibility on their mobile app and website. I heard some people …
I try not to get too caught up in Gen Z versus Y versus Millennials versus Boomers. At the end …
2020 has been a whirlwind year for podcasting. Joe Rogan signed a massive, multi-year deal with Spotify worth a reported …
Eighty-one percent of small businesses around the world use email marketing as a primary tool for customer acquisition. However, in …
Organizations like Amazon can have devices in your home that can understand whether you’re at risk of depression or Alzheimer’s …
This article was updated in April 2022. TikTok just introduced a new platform called TikTok For Business. You heard that …
I’ve seen a shift away from pure storytelling to more story living. Shakirah Hill Taylor is Vice President of Strategic …
Social media is undoubtedly one of the most important channels for marketing today, but it’s hard to find traction there. …
When you set out on a marketing campaign, you want to get the best return on your investment and maximize …
The Ad Council teams up with John Legend to spark anti-racist action. The non-profit Ad Council and pro bono creative …
It doesn’t take long for cybercriminals to exploit a global pandemic. Think malware and phishing, for example. Within days of …
Who could have guessed that a brand like CrossFit, the popular fitness regimen, would top the headlines earlier this month? …
Last Friday the country celebrated Juneteenth—a name derived from “June” and “nineteenth”—to honor the day in 1865 that slaves in …
Zoom is now a big part of our lives. For the many who made a sudden transition to remote work, …
The unpredictability of the coronavirus pandemic has had a ripple effect throughout the world. Personal health and travel have been …
While digital marketing has been on the rise for years, social distancing guidelines due to the spread of Covid-19 have …
For most consumers and businesses, the term ‘search engine’ has become synonymous with Google. While that focus is understandable—Google is …
At this week’s WP Engine Summit/2020, select cast members of our new make|SHIFT documentary shared their personal experiences with Mary Ellen …
Covid will force you to change. You have no choice. Change is really scary but what’s the alternative? You’re going …
In March, many businesses had to make a sudden shift to work from home, with little or no advance preparation. …
While social distancing regulations have been relaxed in some areas, most of us are still in stay at home mode. …
Moving your business online can be stressful and challenging—especially if the digital landscape is unfamiliar territory. This is the situation …
Carl Agers is the Executive Vice President of Strategy at Hero Digital, a leading independent customer experience company named one …
Kiddie pool that doesn’t look quite “on brand” for $1,749? Hand sanitizer with a questionable product name for $92? Price …
As of May 14, over 36 million people in the U.S. have filed for unemployment. And the number has consistently …
Nike has a proven track record of using its brand to take on all kinds of cultural issues, from LGBTQ …
A starry night over China, worthy of Van Gogh. Friendship, as tight as it was 20 years ago. Learning to …
Thanks to its ability to deeply engage audiences and clearly convey messaging, video can be an immensely powerful tool for …
This article was updated on November 19, 2021. The Covid-19 pandemic has changed the world as we know it. While …
In 2020, the General Data Protection Regulation (GDPR) marked its second year of enforcement as a standard set of requirements …
For experience designers, it’s really exciting to pass the visual sense and start to have a whole sensory array to …
With over 90 million small business pages, Facebook continues to be the most popular choice for brands looking to promote …
People have a very short attention span at the moment. We’re not just incubating it but all of our clients …
Tucked away in the Miami suburb of Davie is one of the largest flower shops in Florida. Field of Flowers—with …
Influencer marketing has been surging in popularity over the past half decade, growing by roughly 50% every year since 2016. …
One thing I really do like is getting back and connecting to the consumer and creating that personal story of …
Creative industries are uniting around mental health messaging as the pandemic takes its toll on America. The month of May …
The content management space continues to evolve. We’re starting to see this push towards microservices, headless content management, and that’s …
It’s not uncommon for businesses to experience a ‘feast and famine’ cycle throughout the year. However, if you take into …
This is the final installment of a three-part series. Read Part 1 and Part 2. In the first two parts of this …
The story of the 1997-98 Chicago Bulls is already an interesting one. The team had won five championships in seven …
Voice needs to show up in a really consistent way across every touchpoint. We think very expansively about voice—it’s a …
Even prior to the global shift to move almost everything online as required by a pandemic, digital marketing was booming. …
Human beings can think for themselves and give others ideas that they will respond to, regardless of what the data …
The pandemic has brought out fascinating new Covid-19 consumers and behaviors. Chances are you’ve surprised yourself in this area. Have …
If you listen early on and understand what the user needs, you have a clearer sense of the results you’re …
Any brand needs to be able to communicate effectively with its customers, whether it’s an audience of one or millions. …
The whole of humanity can be connected in almost real-time so what do we do with that? For the first …
As remote workers settle in at home, cybercriminals are also getting cozy. Know the security tips to stop them. If …
Engaging more with your audience and listening to what they want can actually allow you to either change your purpose …
According to research from Bizzabo, last year 41% of marketers considered live events their most important marketing channel. What a …
Really, what’s happening is this has become a very complicated interaction between the end user and the journey they are …
This is the second installment of a three-part series. Read Part 1 here. There may never have been so sudden, …
Freelancing is already a journey into choppy waters, nevermind during a pandemic. Unfortunately, those seas will now be populated by …
Social media marketing during the Covid-19 pandemic can feel especially challenging because many of the things that make the channel …
It’s more of a place you can come in, see product, buy it. But then how are you competing with …
Alicia Keys wrote a song a few months ago to acknowledge the heroes in her life—her mother, grandmother, friends. They …
Should AI have a role in your digital marketing stack? With a wide variety of promising AI-powered tools on the …
As brands become more agile, cutting costs and restructuring departments, the chief marketing officer (CMO) role has evolved. In some …
Did you know that the way you write can give away your age? That’s because language is evolving, and some …
Engagement’s just one small piece of a bigger puzzle and, to be honest, an agency can skew data—particularly social data—in …
This article was updated in February 2022. This is the first installment in a three-part series on digital transformation initiatives. …
You just got a great email offer from a brand you like—a big discount and free delivery. Score! To cash …
In response to nationwide stay-at-home orders, several online content providers have lowered their paywalls. Adjusting quickly to new consumer behaviors, …
More than 75% of the brands could disappear tomorrow and no one will notice and that’s very interesting. A brand …
As we all get more accustomed to working from home, board games provide a great mental break. But beyond offering …
Marketing is among the many areas being profoundly impacted by the pandemic and the impact of coronavirus on social media. …
