There are many ‘modern’ marketing concepts in practice today that actually have pretty ancient roots. While it might seem like …
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Can you hear that? It’s the sizzling, smacking sound of sensory videos overtaking the digital marketing world. If you don’t …
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Press releases have been around since the early 1900s, making them one of the oldest forms of promotion. Originally, they …
It’s just human centered design. It’s designing something that meets the needs of the user in a way that I …
Despite one of the most boring Super Bowl games in recent memory (and perhaps ever), 2019 still brought in 98.2 …
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As consumer concern around privacy issues, sustainability, and worker rights grows, trust becomes more important to business success every day. …
Don’t look back, look forward, and if that means carrying on with what you’re doing, great, but if it means …
Welcome to Velocitize Talks Encore, a new series where we catch up with some of our favorite industry leaders and …
When it comes to marketing, content is king. Consequently, you’ll need a system that can bring tools for marketing, content …
Much of marketing depends on passive consumption. You hope the people who read your blog post or watch your video …
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Velocitize Talks: David Wharram of Coast Digital on Biometrics and Redefining the User Experience
“Data comes out of everything that we do so every channel’s got a huge amount of data, every piece of …
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Velocitize Talks: Darren Upson of Soldo on Automating Finances and the End of Expense Reports
“There’s a complete disconnect between the banking system and the way in which expenses and company spending really operates.” Darren …
U.K. and U.S. ad executives weigh in on Facebook and Twitter ad policies. If it is true we are judged …
Artificial intelligence (AI) started as a concept decades ago. In the early days, only scientific researchers and maybe handfuls of …
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Twitter moves fast. It’s the nature of the platform. Open it up three minutes from now and you’ll see an …
When I worked in wireless telecommunications, my old boss Vic Brumley used to tell me in his gruff Navy sailor …
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Marketers have a complicated relationship with Facebook. Many still haven’t gotten past the algorithm changes from a few years back …
Welcome to Velocitize Talks Encore, a new series where we catch up with some of our favorite industry leaders and …
Nike, Inc. has decided to stop selling its shoes and gear directly through Amazon. Bloomberg broke the news last week, …
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It’s hard to overstate how important YouTube has become to consumers: It is now the second-most visited website in the …
Five questions with Davis Jones, Managing Director of Media Services at The Many, an award-winning creative advertising agency based in …
Since it launched in 2003, LinkedIn has done an excellent job establishing itself as the social network for business. A …
There’s no doubt that Elon Musk, the enigmatic space entrepreneur and Tesla Motors CEO, has a knack for making a …
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“As human beings we are naturally curious people who are typically keen to engage with the world around us and …
Feeling like you belong satisfies one of the most fundamental of human needs. You probably remember Maslow’s Hierarchy of Needs …
I have a confession to make. I’ve written about this before. It’s an idea I’ve had for ages because it’s …
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Influencer marketing isn’t dead but it has evolved, especially for a Gen Z audience. Brands must embrace the new and …
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Velocitize Talks: Camilla Cooke of Xinja on the power of Digital Banking and Purpose-Driven Branding
Camilla Cooke is the Co-Founder and CMO of Xinja, an independent and 100% digital bank designed entirely for mobile. Cooke’s …
Chew on this: The #chickenswars between Popeyes and Chick-fil-A haven’t fully played out, yet there are early marketing lessons to …
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Velocitize Talks: Chris Crammond of Deepend Group on remaining relevant and working together
“As an agency, in order to remain relevant you have to constantly make an effort to dedicate some time and …
Welcome to Velocitize Talks Encore, a new series where we catch up with some of our favorite industry leaders and …
A major facet of any business is communication. Don’t faint. It’s true. But how well are you incorporating new language …
Welcome to Velocitize Talks Encore, a new series where we catch up with some of our favorite industry leaders and …
If you’re a marketer who’s worked in the tech industry for any length of time, it’s likely that you’ve attended …
Marketers are always talking about the next big thing, which can make it hard to discern genuine changes in the …
Welcome to Velocitize Talks Encore, a new series where we catch up with some of our favorite industry leaders and …
A staggering array of data collection tools currently exist online. From Artificial Intelligence (AI) to machine learning, biometric scanning, and …
You feel like you just got finished worrying about GDPR (General Data Protection Regulation) compliance, and now everyone’s talking about …
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We’ve come a long way in celebrities marketing products. Remember when athletes or movie stars would slap their name on …
According to a semi-annual survey conducted by investment bank Piper Jaffray, Taking Stock with Teens, Gen Zers spend their copious …
When asked about influencer marketing, some may think of celebrity endorsements. Still others may think of a different scenario: Company …
Each year as the end of October approaches, brands tend to overwhelm consumers with Halloween-themed social media posts that are …
Latane Conant is the CMO of 6sense, a leading AI-powered account-based marketing platform. Creating winning go-to-market strategies, effectively driving change …
These days, there exists a glut of monetization options for digital marketers. Consequently, navigating the fast and furious world of …
“It’s not about buying attention from our audience. It’s about earning it.” Myles Cameron is Head of Creative Technology at …
Creative stagnation can be a problem in many professions, but is especially devastating to digital marketers. The need to keep …
If you work for a typical brand, chances are good that you’re allocating marketing dollars and people resources to growing …
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Velocitize Talks: Lizzie Shupak of Curve on the Power of Human Ingenuity and Creative Leadership
“If every single day people are trying new things, sharing what they’ve learned, creating new connections, and joining dots differently—that’s …
According to the Pew Research Center, most Americans own a cell phone. What does that mean for digital marketers? Plenty. …
Global Positioning System (GPS) technology has been a marketing staple for some time now. Consequently, you might be wondering if …
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Velocitize Talks: Nicolas Roope of Plumen on emergent technologies and purpose-driven branding
Nicolas Roope is the co-founder and Creative Director at Plumen, a boutique sustainable lighting company, famed for creating “The World’s …
Earlier this year, I began carefully monitoring screen time on my iPhone, including texts. I limited my messaging to 45 …
It’s all too easy to fall into the habit of posting a blog, sharing it once or twice on social …
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High-tech marketing trends can be a little intimidating at times. If you’re watching the adoption of Artificial Intelligence (AI) into …
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Issues Management in the Age of Social Media Reading the media and security community’s reaction to Apple’s Project Zero response …
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More Than Words
Why Biometric Testing is a Digital Marketing Game Changer We all know by now that understanding your target audience is …
Are your videos successful? This seemingly simple question often vexxes marketers. The problem isn’t a dearth of data — brands …
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You’ve (Still!) Got Email
Though digital historians don’t always agree on who invented email in the 1970s, marketers generally agree that email is far …
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Saving Private Data
GDPR: The Precursor to More Data Regulation A growing number of marketers today see data as a product. Companies that …
“There’s no playbook to what trust and transparency is on social media right now — it is catered to each …
Twenty-five years after the first banner ad, technology reigns supreme and brands are more than just logos. In just over …
The current pace of business innovation is fairly astonishing, to say the least. As a result, it might seem impossible …
Marketing to Gen Z: 4 Things to Think About A quick Google search of the word ‘millennials’ currently nets 140 …
Podcasting is one of the strongest ways to build your brand. While marketing and promoting your show is important, the …
Have you ever wondered if there’s any way to harness Snapchat’s unique functionality to market your business to a younger …
“5G’s going to be a game changer. I’m not going to have to be at home anymore to be connected. …
We are firmly in the age of digital video. According to data from Cisco, video already accounts for more than …
“So many people now are focused on how they connect with their consumers, with their audience and with their communities …
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It Was Just a Page
How the first digital ads 25 years ago changed the world (and what to do about it). In October 1994 …
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Velocitize Talks: Alex Morrison of Grey West on Adaptation, Authenticity and Staying Relevant
“The essential characteristic that lets any company survive for 100 plus years is adaptability.” Alex Morrison is President of Grey …
Momentum Worldwide is a global experiential advertising agency that helps brands imagine, create and curate the total brand experience. They …
“Alexa – What’s the weather today and how can I best utilize your technology to implement a successful branding strategy …
iQuanti is a data-driven performance marketing firm that differentiates itself by using cutting edge analytics, a robust proprietary tool set, …
Understanding your target audience these days can be a bit of a challenge. They move from device to device, and …
This is the first of a series of articles highlighting some of the issues agencies and marketers will focus on …
We’ve embarked on a new era of digital marketing. One that’s built around creating more customized and immersive experiences. With new technologies …
Brands today are engaging with new and existing customers through video content as a key part of their content strategy. This is fueled by …
Brands today must build an effective strategy to reflect their brand’s voice and purpose across social channels like Facebook, Twitter, and Instagram. But …
If 2016 was the year of virtual reality and 2017 the year of artificial intelligence, 2018 is bound to be …
Velocitize welcomes back Jim Stewart of Australia’s StewArt Media and its community of “rankers,” professionals focused on digital marketing and SEO. Hey! …
After the social and political upheaval of 2017, only a fool would try to forecast what 2018 will bring, but …
The new year is a time for change, reflection, and growth – and there’s no better place to start than …