According to a semi-annual survey conducted by investment bank Piper Jaffray, Taking Stock with Teens, Gen Zers spend their copious …
Check out a featured article
Recent Articles
When asked about influencer marketing, some may think of celebrity endorsements. Still others may think of a different scenario: Company …
Each year as the end of October approaches, brands tend to overwhelm consumers with Halloween-themed social media posts that are …
Latane Conant is the CMO of 6sense, a leading AI-powered account-based marketing platform. Creating winning go-to-market strategies, effectively driving change …
These days, there exists a glut of monetization options for digital marketers. Consequently, navigating the fast and furious world of …
“It’s not about buying attention from our audience. It’s about earning it.” Myles Cameron is Head of Creative Technology at …
Creative stagnation can be a problem in many professions, but is especially devastating to digital marketers. The need to keep …
If you work for a typical brand, chances are good that you’re allocating marketing dollars and people resources to growing …
Featured
Velocitize Talks: Lizzie Shupak of Curve on the Power of Human Ingenuity and Creative Leadership
“If every single day people are trying new things, sharing what they’ve learned, creating new connections, and joining dots differently—that’s …
According to the Pew Research Center, most Americans own a cell phone. What does that mean for digital marketers? Plenty. …
Global Positioning System (GPS) technology has been a marketing staple for some time now. Consequently, you might be wondering if …
Featured
Velocitize Talks: Nicolas Roope of Plumen on emergent technologies and purpose-driven branding
Nicolas Roope is the co-founder and Creative Director at Plumen, a boutique sustainable lighting company, famed for creating “The World’s …
Earlier this year, I began carefully monitoring screen time on my iPhone, including texts. I limited my messaging to 45 …
It’s all too easy to fall into the habit of posting a blog, sharing it once or twice on social …
“My biggest guidance is without a customer, you don’t have a company. I think one of the traps that I’ve …
High-tech marketing trends can be a little intimidating at times. If you’re watching the adoption of Artificial Intelligence (AI) into …
“You know, you should really write the way you talk.” Sure, OK. But what does that mean? Is it professional …
Issues Management in the Age of Social Media Reading the media and security community’s reaction to Apple’s Project Zero response …
Featured
More Than Words
Why Biometric Testing is a Digital Marketing Game Changer We all know by now that understanding your target audience is …
Are your videos successful? This seemingly simple question often vexxes marketers. The problem isn’t a dearth of data — brands …
Featured
You’ve (Still!) Got Email
Though digital historians don’t always agree on who invented email in the 1970s, marketers generally agree that email is far …
Featured
Saving Private Data
GDPR: The Precursor to More Data Regulation A growing number of marketers today see data as a product. Companies that …
“There’s no playbook to what trust and transparency is on social media right now — it is catered to each …
Twenty-five years after the first banner ad, technology reigns supreme and brands are more than just logos. In just over …
The current pace of business innovation is fairly astonishing, to say the least. As a result, it might seem impossible …
Marketing to Gen Z: 4 Things to Think About A quick Google search of the word ‘millennials’ currently nets 140 …
Podcasting is one of the strongest ways to build your brand. While marketing and promoting your show is important, the …
Have you ever wondered if there’s any way to harness Snapchat’s unique functionality to market your business to a younger …
“5G’s going to be a game changer. I’m not going to have to be at home anymore to be connected. …
We are firmly in the age of digital video. According to data from Cisco, video already accounts for more than …
“So many people now are focused on how they connect with their consumers, with their audience and with their communities …
Featured
It Was Just a Page
How the first digital ads 25 years ago changed the world (and what to do about it). In October 1994 …
Featured
Velocitize Talks: Alex Morrison of Grey West on Adaptation, Authenticity and Staying Relevant
“The essential characteristic that lets any company survive for 100 plus years is adaptability.” Alex Morrison is President of Grey …
Momentum Worldwide is a global experiential advertising agency that helps brands imagine, create and curate the total brand experience. They …
“Alexa – What’s the weather today and how can I best utilize your technology to implement a successful branding strategy …
iQuanti is a data-driven performance marketing firm that differentiates itself by using cutting edge analytics, a robust proprietary tool set, …
Understanding your target audience these days can be a bit of a challenge. They move from device to device, and …
If you enjoy sharing internet memes with friends and coworkers, there’s a good chance that your customers and clients do …