Eighty-one percent of small businesses around the world use email marketing as a primary tool for customer acquisition. However, in …
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When you set out on a marketing campaign, you want to get the best return on your investment and maximize …
The Ad Council teams up with John Legend to spark anti-racist action. The non-profit Ad Council and pro bono creative …
It doesn’t take long for cybercriminals to exploit a global pandemic. Within days of the Covid-19 outbreak, we began seeing …
Who could have guessed that a brand like CrossFit, the popular fitness regimen, would be topping the headlines earlier this …
Last Friday the country celebrated Juneteenth—a name derived from “June” and “nineteenth”—to honor the day in 1865 that slaves in …
Zoom is now a big part of our lives. For the many who made a sudden transition to remote work, …
The unpredictability of the coronavirus pandemic has had a ripple effect throughout the world. Personal health and travel have been …
While digital marketing has been on the rise for years, social distancing guidelines due to the spread of Covid-19 have …
For most consumers and businesses, the term ‘search engine’ has become synonymous with Google. While that focus is understandable—Google is …
At this week’s WP Engine Summit/2020, select cast members of our new make|SHIFT documentary shared their personal experiences with Mary Ellen …
Covid will force you to change. You have no choice. Change is really scary but what’s the alternative? You’re going …
In March, many businesses had to make a sudden shift to work from home, with little or no advance preparation. …
While social distancing regulations have been relaxed in some areas, most of us are still largely in stay at home …
Moving your business online can be stressful and challenging—especially if the digital landscape is unfamiliar territory. This is the situation …
Carl Agers is the Executive Vice President of Strategy at Hero Digital, a leading independent customer experience company named one …
Kiddie pool that doesn’t look quite “on brand” for $1,749? Hand sanitizer with a questionable product name for $92? Price …
As of May 14, over 36 million people in the U.S. have filed for unemployment. And the number has consistently …
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Brands Search for Meaning
Nike has a proven track record of using its brand to take on all kinds of cultural issues, from LGBTQ …
A starry night over China, worthy of Van Gogh. Friendship, as tight as it was 20 years ago. Learning to …
Thanks to its ability to deeply engage audiences and clearly convey messaging, video can be an immensely powerful tool for …
The Covid-19 pandemic has changed the world as we know it. While it’s affected businesses across the globe, certain industries …
This week, the General Data Protection Regulation (GDPR) marks its second year of enforcement as a standard set of requirements …
For experience designers, it’s really exciting to pass the visual sense and start to have a whole sensory array to …
With over 90 million small business pages, Facebook continues to be the most popular choice for brands looking to promote …
People have got a very short attention span at the moment so engaging and catching somebody and thinking about that …
Tucked away in the Miami suburb of Davie is one of the largest flower shops in Florida. Field of Flowers—with …
Influencer marketing has been surging in popularity over the past half decade, with the market growing by roughly 50% every …
One thing I really do like is getting back and connecting to the consumer and creating that personal story of …
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Whatever Gets You Talking
Creative industries are uniting around mental health as the pandemic takes its toll on America. The month of May this …
The content management space continues to evolve. We’re starting to see this push towards micro-services, headless content management, and that’s …
It’s not uncommon for businesses to experience a ‘feast and famine’ cycle throughout the year. However, if you take into …
This is the final installment of a three-part series. Read Part 1 and Part 2. In the first two parts of this …
The story of the 1997-98 Chicago Bulls is already an interesting one. The team had won five championships in seven …
Voice needs to show up in a really consistent way across every touchpoint and we think very expansively about voice—it’s …
Even prior to the global shift to move almost everything we do online as required by a pandemic, digital marketing …
Human beings can think for themselves and give others ideas that they will respond to, regardless of what the data …
Covid-19 has brought out fascinating new consumer behaviors. Chances are you’ve surprised yourself in this area. Have you stashed cash …
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Velocitize Talks: Jameson Proctor of Athletics on the Customer Experience and Brand Journalism
If you actually listen early on and understand what the user needs, then you have a clearer sense of the …
Any brand needs to be able to communicate effectively with its customers, whether it’s an audience of one or millions. …
Near enough the whole of humanity can be connected in almost real-time so what do we do with that? For …
As remote workers settle in at home, cybercriminals are also getting cozy. If there’s one positive outcome from the Covid-19 …
Engaging more with your audience and listening to what they want can actually allow you to either change your purpose …
According to research from Bizzabo, last year 41% of marketers considered live events their most important marketing channel. What a …
Really, what’s happening is this has become a very complicated interaction between the end user and the journey they are …
This is the second installment of a three-part series. Read Part 1 here. There may never have been so sudden, …
Freelancing is already a journey into choppy waters, nevermind during a pandemic. Unfortunately, those seas will now be populated by …
Social media marketing during the Covid-19 pandemic can feel especially challenging because many of the things that make the channel …
It’s more of a place you can come in, see product, buy it. But then how are you competing with …
Alicia Keys wrote a song a few months ago to acknowledge the heroes in her life—her mother, grandmother, friends. They …
Should AI have a role in your digital marketing stack? With a wide variety of promising AI-powered tools on the …
As brands become more agile, cutting costs and restructuring departments, the chief marketing officer (CMO) role has evolved. In some …
Did you know that the way you write can give away your age? That’s because language is evolving, and some …
Engagement’s just one small piece of a bigger puzzle and, to be honest, an agency can skew data—particularly social data—in …
Mike Colombo is the founder of Maark, a digital agency in Boston. This is the first installment of a three-part …
You just got a great email offer from a brand you like—a big discount and free delivery. Score! To cash …
In response to nationwide stay-at-home orders, several online content providers have lowered their paywalls. Adjusting quickly to new consumer behaviors, …
More than 75% of the brands could disappear tomorrow and no one will notice and that’s very interesting. It means …
As we all get more accustomed to working from home, board games provide a great mental break. But beyond offering …
Marketers’ social media strategies are among the many areas being profoundly impacted by Covid-19. With life upended across the globe, …
We’re all in lockdown now. Nobody knows how much longer prudence demands that we remain socially isolated. What we do …
There’s less of a website and there’s more of answers—Google Home, Alexa all those types of things—are going to be …
In this era of information and misinformation, consumers are constantly looking for news, resources and brands they can trust. In …
Steve Jobs once said: “Focus and simplicity…once you get there, you can move mountains.” Such is the spirit driving the …
It’s not uncommon to see digital marketing trends focused on how to appeal to Millenials. Often considered ‘elusive’ in terms …
Authenticity is a tough word. For the most part it means just be yourself. The problem is that now you …
You thought you were on top of things. You had your campaigns planned and your editorial calendar created for several …
When it comes to complying with the Americans with Disabilities Act (ADA), navigating what is required in the online space …
Who would have thought that April Fools’ Day would be no laughing matter in 2020? But here we are. And …
While health technology has been a growing industry for some time, it is expected to more than double by 2024. …
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Home Is Where the Everything Is
I work from home, which is to say, I worked from home long before the COVID-19 quarantine upended our lives. …
One of the natural affinities we have to WordPress is it’s open and flexible so with those kind of benefits …
In articles about generational differences, millennials and boomers tend to get all the attention. But that may be changing soon …
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Woke in a Time of Virus
Fjord’s latest trends report says people are moving from a “me to we” perspective. Does that hold up in a …
Censorship reports amid the initial stages of the COVID-19 outbreak in China have been a stark reminder that freedom of …
For those of us who are typically chained to a desk during the day, working from home can sound like …
COVID-19, also known as the novel coronavirus virus 2019, was recently characterized as a pandemic by the World Health Organization. …
Watching videos online with the audio muted is a pretty well-established trend at this point. Interestingly enough, content popularity does …
I even wrote code just to be able to understand how they feel and which kind of environment they operate …
March Madness is one of the most exciting times of the year. Across men’s and women’s basketball, the NCAA Tournament …
Long gone are the days, unfortunately, of those like big campaigns, the big ad campaigns, and then that’s all you …
To say smartphones are a popular way to access the internet would be an understatement. In fact, 51.6 percent of …
In the business world, we spend a lot of time thinking about competitors, researching their keyword rankings and marketing strategies …
When it comes to marketing products, especially online, creating an ‘illusion of choice’ can often bring about big rewards if …
Although it evolved in countless small ways, the core search engine experience stayed the same for many years: A user …
Last fall when we posted my take on user generated content, we noted that UGC goes beyond guest blogs. The …
Your customer’s the hero. And how do we tell a story that puts them at the center of the story? …
How often have you found yourself feeling trapped in a situation where someone’s talking at you? When you’re faced with …
Just when we started noticing the power of Generation Z—the group of teens and young adults coming up behind Millennials—here …
Why are we on this planet if not to lead with our values? I mean, life is way too short …
In the ad industry, it’s our job to follow social media trends—whether it’s Facebook’s new ad campaign for groups (such …
As a concept, ‘social entrepreneurship’ has been around for decades. This term is used to describe a profitable business undertaking …
Social listening consists of three main steps: monitoring, analyzing, and taking action. All of them are essential to any effective …
When Instagram was founded in 2010, the goal was simply to develop a tool that allowed people to share personal …
What we decided to do was focus on excellence in WordPress, focus on excellence in the one platform that actually …
Can you hear that? It’s the sizzling, smacking sound of sensory videos overtaking the digital marketing world. If you don’t …
It’s safe to say that digital marketing has grown significantly in recent years. In fact, by 2025, the software market …
I think things need to be happening a lot faster. The attention span is so short, whether it’s advertisements going …
It’s Y2K. AOL Instant Messenger is all the rage, introducing many of us to the LOL world of text-speak. Amazon …
Personalization can be awesome for people. I go to a website, I’m already logged in, it knows what I like, …
It can be tricky to generate leads for your business without feeling as if you’re being too pushy. If you’re …
With more than 800,000 podcasts spanning 54 million episodes hosted on numerous platforms, podcasting has established itself as a viable …
You almost have to split the market in half. You’ve got your smaller businesses or daily users or bloggers who …
The first season of The Mandalorian has drawn to a close, and more than a few Disney+ subscribers are taking a look …
If marketers had a drinking game, the term “data-driven” would definitely be on the list. For the last few years, …
Press releases have been around since the early 1900s, making them one of the oldest forms of promotion. Originally, they …
It’s just human centered design. It’s designing something that meets the needs of the user in a way that I …
Despite one of the most boring Super Bowl games in recent memory (and perhaps ever), 2019 still brought in 98.2 …
If you’re tracking your site performance through an analytics tool, ‘bounce’ rates are likely a part of your vocabulary. Overall, …
I think if the hotel direct channel, the hotel website, continues to just be a brochure then customers will take …
As 2019 drew to a close, YouTube released a fascinating list that got a bit overlooked amidst all the other …
“The reality is more and more people expect things to be mobile. I think as an industry we need to …
As consumer concern around privacy issues, sustainability, and worker rights grows, trust becomes more important to business success every day. …
Don’t look back, look forward, and if that means carrying on with what you’re doing, great, but if it means …
Welcome to Velocitize Talks Encore, a new series where we catch up with some of our favorite industry leaders and …
When it comes to marketing, content is king. Consequently, you’ll need a system that can bring tools for marketing, content …
Much of marketing depends on passive consumption. You hope the people who read your blog post or watch your video …
Music has a unique way of bringing people together. Whether you’re a 50-year-old mother of two or a college freshman, …
As technology gets more complicated in which direction to actually take, it’s sometimes quite difficult. So it kind of goes …
Ready for some super Millennial-y Millennial data? IDC predicts that by 2022, market demand for tailored digital marketing experiences will …
Much of the rapid speed of innovation in technology and software applications can be attributed to open-source programming. In fact, …
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Velocitize Talks: David Wharram of Coast Digital on Biometrics and Redefining the User Experience
“Data comes out of everything that we do so every channel’s got a huge amount of data, every piece of …
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Velocitize Talks: Darren Upson of Soldo on Automating Finances and the End of Expense Reports
“There’s a complete disconnect between the banking system and the way in which expenses and company spending really operates.” Darren …
U.K. and U.S. ad executives weigh in on Facebook and Twitter ad policies. If it is true we are judged …
Artificial intelligence (AI) started as a concept decades ago. In the early days, only scientific researchers and maybe handfuls of …
With the busiest shopping season upon us, now is the perfect time to take stock of the checkout experience on …
Twitter moves fast. It’s the nature of the platform. Open it up three minutes from now and you’ll see an …
When I worked in wireless telecommunications, my old boss Vic Brumley used to tell me in his gruff Navy sailor …
“To drive strategic decisions you need to engage that persona and understand how they work, and what’s important for CMOs …
Marketers have a complicated relationship with Facebook. Many still haven’t gotten past the algorithm changes from a few years back …
Welcome to Velocitize Talks Encore, a new series where we catch up with some of our favorite industry leaders and …
Nike, Inc. has decided to stop selling its shoes and gear directly through Amazon. Bloomberg broke the news last week, …
Is there any finer feeling than getting lost in a movie? Whether you’re at the theater or relaxing at home, …
It’s hard to overstate how important YouTube has become to consumers: It is now the second-most visited website in the …
Five questions with Davis Jones, Managing Director of Media Services at The Many, an award-winning creative advertising agency based in …
Since it launched in 2003, LinkedIn has done an excellent job establishing itself as the social network for business. A …
There’s no doubt that Elon Musk, the enigmatic space entrepreneur and Tesla Motors CEO, has a knack for making a …
Think about how you spend your day online. It’s not all checking email and consuming content. Increasingly, a lot of …
“As human beings we are naturally curious people who are typically keen to engage with the world around us and …
Feeling like you belong satisfies one of the most fundamental of human needs. You probably remember Maslow’s Hierarchy of Needs …
I have a confession to make. I’ve written about this before. It’s an idea I’ve had for ages because it’s …
“If you care about the watch you wear or the shoes you wear or the car you drive, there will …
Should you be blogging? What about video? Aren’t you supposed to have a YouTube channel these days? What about LinkedIn? …
Influencer marketing isn’t dead but it has evolved, especially for a Gen Z audience. Brands must embrace the new and …
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Velocitize Talks: Camilla Cooke of Xinja on the power of Digital Banking and Purpose-Driven Branding
Camilla Cooke is the Co-Founder and CMO of Xinja, an independent and 100% digital bank designed entirely for mobile. Cooke’s …
Chew on this: The #chickenswars between Popeyes and Chick-fil-A haven’t fully played out, yet there are early marketing lessons to …
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Velocitize Talks: Chris Crammond of Deepend Group on remaining relevant and working together
“As an agency, in order to remain relevant you have to constantly make an effort to dedicate some time and …
Welcome to Velocitize Talks Encore, a new series where we catch up with some of our favorite industry leaders and …
A major facet of any business is communication. Don’t faint. It’s true. But how well are you incorporating new language …
Welcome to Velocitize Talks Encore, a new series where we catch up with some of our favorite industry leaders and …
If you’re a marketer who’s worked in the tech industry for any length of time, it’s likely that you’ve attended …
Marketers are always talking about the next big thing, which can make it hard to discern genuine changes in the …
Welcome to Velocitize Talks Encore, a new series where we catch up with some of our favorite industry leaders and …
A staggering array of data collection tools currently exist online. From Artificial Intelligence (AI) to machine learning, biometric scanning, and …
You feel like you just got finished worrying about GDPR (General Data Protection Regulation) compliance, and now everyone’s talking about …
Jot this down: Transcription services aren’t just beneficial for those of us who can’t write legible meeting notes to save …
We’ve come a long way in celebrities marketing products. Remember when athletes or movie stars would slap their name on …
According to a semi-annual survey conducted by investment bank Piper Jaffray, Taking Stock with Teens, Gen Zers spend their copious …
When asked about influencer marketing, some may think of celebrity endorsements. Still others may think of a different scenario: Company …
Each year as the end of October approaches, brands tend to overwhelm consumers with Halloween-themed social media posts that are …
Latane Conant is the CMO of 6sense, a leading AI-powered account-based marketing platform. Creating winning go-to-market strategies, effectively driving change …
These days, there exists a glut of monetization options for digital marketers. Consequently, navigating the fast and furious world of …
“It’s not about buying attention from our audience. It’s about earning it.” Myles Cameron is Head of Creative Technology at …
Creative stagnation can be a problem in many professions, but is especially devastating to digital marketers. The need to keep …
If you work for a typical brand, chances are good that you’re allocating marketing dollars and people resources to growing …
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Velocitize Talks: Lizzie Shupak of Curve on the Power of Human Ingenuity and Creative Leadership
“If every single day people are trying new things, sharing what they’ve learned, creating new connections, and joining dots differently—that’s …
According to the Pew Research Center, most Americans own a cell phone. What does that mean for digital marketers? Plenty. …
Global Positioning System (GPS) technology has been a marketing staple for some time now. Consequently, you might be wondering if …
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Velocitize Talks: Nicolas Roope of Plumen on emergent technologies and purpose-driven branding
Nicolas Roope is the co-founder and Creative Director at Plumen, a boutique sustainable lighting company, famed for creating “The World’s …
Earlier this year, I began carefully monitoring screen time on my iPhone, including texts. I limited my messaging to 45 …
It’s all too easy to fall into the habit of posting a blog, sharing it once or twice on social …
“My biggest guidance is without a customer, you don’t have a company. I think one of the traps that I’ve …
High-tech marketing trends can be a little intimidating at times. If you’re watching the adoption of Artificial Intelligence (AI) into …
“You know, you should really write the way you talk.” Sure, OK. But what does that mean? Is it professional …
Issues Management in the Age of Social Media Reading the media and security community’s reaction to Apple’s Project Zero response …
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More Than Words
Why Biometric Testing is a Digital Marketing Game Changer We all know by now that understanding your target audience is …
Are your videos successful? This seemingly simple question often vexxes marketers. The problem isn’t a dearth of data — brands …
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You’ve (Still!) Got Email
Though digital historians don’t always agree on who invented email in the 1970s, marketers generally agree that email is far …
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Saving Private Data
GDPR: The Precursor to More Data Regulation A growing number of marketers today see data as a product. Companies that …
“There’s no playbook to what trust and transparency is on social media right now — it is catered to each …
Twenty-five years after the first banner ad, technology reigns supreme and brands are more than just logos. In just over …
The current pace of business innovation is fairly astonishing, to say the least. As a result, it might seem impossible …
Marketing to Gen Z: 4 Things to Think About A quick Google search of the word ‘millennials’ currently nets 140 …
Podcasting is one of the strongest ways to build your brand. While marketing and promoting your show is important, the …
Have you ever wondered if there’s any way to harness Snapchat’s unique functionality to market your business to a younger …
“5G’s going to be a game changer. I’m not going to have to be at home anymore to be connected. …
We are firmly in the age of digital video. According to data from Cisco, video already accounts for more than …
“So many people now are focused on how they connect with their consumers, with their audience and with their communities …
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It Was Just a Page
How the first digital ads 25 years ago changed the world (and what to do about it). In October 1994 …
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Velocitize Talks: Alex Morrison of Grey West on Adaptation, Authenticity and Staying Relevant
“The essential characteristic that lets any company survive for 100 plus years is adaptability.” Alex Morrison is President of Grey …
Momentum Worldwide is a global experiential advertising agency that helps brands imagine, create and curate the total brand experience. They …
“Alexa – What’s the weather today and how can I best utilize your technology to implement a successful branding strategy …
iQuanti is a data-driven performance marketing firm that differentiates itself by using cutting edge analytics, a robust proprietary tool set, …
Understanding your target audience these days can be a bit of a challenge. They move from device to device, and …
This is the first of a series of articles highlighting some of the issues agencies and marketers will focus on …
We’ve embarked on a new era of digital marketing. One that’s built around creating more customized and immersive experiences. With new technologies …
Brands today are engaging with new and existing customers through video content as a key part of their content strategy. This is fueled by …
Brands today must build an effective strategy to reflect their brand’s voice and purpose across social channels like Facebook, Twitter, and Instagram. But …
If 2016 was the year of virtual reality and 2017 the year of artificial intelligence, 2018 is bound to be …
Velocitize welcomes back Jim Stewart of Australia’s StewArt Media and its community of “rankers,” professionals focused on digital marketing and SEO. Hey! …
There are many ‘modern’ marketing concepts in practice today that actually have pretty ancient roots. While it might seem like …
After the social and political upheaval of 2017, only a fool would try to forecast what 2018 will bring, but …
The new year is a time for change, reflection, and growth – and there’s no better place to start than …