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The pandemic has sent shockwaves through the e-commerce industry. People are shopping online more, but also spending less. You might …
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Even if you don’t recognize its name, you’re probably familiar with the concept of gamification. From language-learning sites like Duolingo …
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Velocitize Talks: John Prior of twentysix on Headless CMS, Customer Experience and the Digital Space
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Fresh content is important for your website to remain relevant, but it can be difficult to publish new posts consistently. …
If you understand what the consumer’s motivations are and the potential for growth, that data is allowing us to build …
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Creating advertising that hits the right tone is critical. The stakes are even higher when your audience is on edge …
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The number one question whenever you think about doing a video like this is who is the audience and who …
Twitter has become a top resource for articles, news, and professional networking. It’s a fantastic platform for sharing information (in …
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When it comes to the Covid-19 pandemic, it’s probably easier to name the parts of your business that haven’t changed …
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It’s well documented that social media can be a reliable source of, well, unreliability. According to Smart Insights, global social …
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As your business website continues to evolve, you may find yourself eventually needing to migrate it to another web host. …
If you build a skill with the intelligence of a web service, you can change the web service five times …
Running a supplementary online store is a savvy way to generate interest in your business and offerings. However, if that …
WPP’s media agency GroupM recently updated its estimates for U.S. advertising expenditures and made an impressive discovery. For the first …
Our focal point is very much around understanding how we can generally help people. You can only do that if …
If you’re looking for ways to better connect with your customers, there are plenty of strategies that could work to …
2020 was the year that changed absolutely everything. From the mask on our face to sheltering in place, we did …
“Well, 2020 is here. And, so far, it doesn’t look much different than December 2019,” quipped a freelance writer as …
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Businesses face many challenges when it comes to creating personalized and unique customer experiences. However, acquiring data on users’ habits …
One of the draws of live sports is being surrounded by people all rooting for the same cause. High-fiving random …
In the field of search engine optimization (SEO), a few big truths stay consistent over time. SEO professionals can make …
Holiday ad campaigns tend to take a similar holly, jolly approach year after year, and often feature familiar sights like …
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Scott Galloway, the self-made millionaire who predicted Amazon would buy Whole Foods, argues in his third book that Twitter should …
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One of the biggest brand differentiations you can drive is using technology and personalization, being relevant at the right stage …
Running a successful event can be challenging at the best of times, but Covid-19 has forced many in-person gatherings online. …
Things were looking up for marketing technology budgets mere months ago. As late as August 2020, CMOs across the nation …
It’s like an attention span. I would argue it’s probably half of that now because if you don’t get something …
You have an opportunity as a brand to define the kind of relationship that you want with your customer. The …
Businesses face many challenges on the road to being successful and profitable. Some of these include staying competitive and providing …
4ocean’s digital leads share the inside scoop on building a purpose-before-profit company. Between Thanksgiving and New Year’s Day, Americans will …
Customer loyalty has become more complicated this year. Consumer surveys show that 55% have switched from a former preferred brand …
I believe that digital marketing in general is confusing. So how do you know what works and what doesn’t? A …
This Thanksgiving is strange for many people across America, with Covid-19 affecting everything from travel plans to the size of …
Let’s talk turkey. This Thanksgiving, everything from Turkey Trots to NFL games to the Macy’s Thanksgiving Day Parade, are going …
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The Future of Shopping is Live was updated in May 2022. Covid-19 massively accelerated the direct brand economy. There is …
If you look at how we learn, how we search, how we discover, how we transact in our everyday life—it’s …
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Moving your business into new cultural markets is never easy. If your target audience happens to have a different language …
In this time, sharing vision and context is critical. I find that marketers crave for and thrive with more context. …
This August, Instagram debuted Reels, “a new way to create and discover short, entertaining videos on Instagram.” The feature allows …
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Perhaps the best way to boost customer engagement is to offer unique experiences. If your brand provides something that none …
Once you’ve captured that attention and people start to consider that a priority, they’re going to come further down the …
The 2020 U.S. presidential election was not only incredibly close, it was also incredibly expensive. It’s estimated that $6.6 billion …
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The Merriam-Webster Twitter account has become known for updates that in some way comment on or address the news of …
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When Jay-Z launched Tidal, his streaming service, he compared music to water, claiming incorrectly that water is free. “Music is …
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When it comes to digital platforms in general, and social media in particular, brands are often focused on what they …
Clients are always looking for the same thing. They don’t want to learn how to actually program; they need a …
Brands are creating their own content these days. Can you blame them? Content marketing costs 62% less and generates about …
Visual content is king but, more importantly, quality visual content reigns supreme. Amy Balliett is CEO and Founder of Killer …
The demand for video content continues to increase, especially among Gen Z. According to a 2018 study, 85% of U.S. …
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Covid-19 has affected nearly every aspect of people’s lives, from how they work to what they purchase. For marketers who …
Surveys are valuable for understanding your target audience better, and can be a great way to create original research that …
As we’re progressing on the technology side, it’s about being able to create those more optimized experiences based on the …
Businesses today operate in an uncertain environment. Customer dynamics are increasingly more complex, and brands need to stay in tune …
One of the biggest challenges and opportunities is that there are more places a brand can interact with their audience …
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The stuff you love the most, that provides you the most value as a consumer, is probably driven by AI. …
Social media is now an integral component in digital marketing and a core part of any advertising strategy. However, with …
Five years ago, the satirical and controversial magazine Charlie Hebdo was practically an unknown entity outside of France. Today, the …
Every industry has been changed by the pandemic. And while in some cases that’s meant catastrophe, in others it’s more …
It’s a safe space to talk about where things are going or high level discussions about design and how to …
Cannabidiol—more commonly referred to as CBD—is the second most prevalent active ingredient of marijuana. CBD comes directly from the hemp …
Amy Williams, CEO of London-based ad-tech company Good-Loop, thought she’d have a U.S-based sales team by now. A January 2020 …
Whenever somebody figures out how to crack the content personalization nut, they’re going to make a lot of money and …
As work slows for thousands of marketing professionals across the country, many are finding new ways to reinvent themselves and …
Creating content that stands out and grabs readers’ attention can be daunting. There are several million websites in existence, and …
It’s great to have all this data. Big data is the most valuable commodity in the world now, but how …
You can lift the whole market in a much more efficient way if you target the influencers and give them …
The ways in which people listen to and access audio content has changed significantly over time, including revolutions sparked by …
No matter what it is that you’re specifically curious or interested in, there’s more of that available to you than …
A lot has changed in 2020, including the way we talk and write. This year, more than ever, style guide …
Velocitize explores ViacomCBS’s voter initiatives. Maggie Blackwell, a 24-year-old teacher in Fort Wayne, Ind., was studying in Mexico in 2016. …
When you scroll through your credit card statement, you notice a charge you don’t remember making. A little bit of …
People have to experience what personalization is all about. A lot of people that are wary of it probably haven’t …
You’ve got to remember that the largest credit card companies and retailers in the world get hacked. It happens. What …
LinkedIn can sometimes feel a bit set in its ways, especially compared with other social networks. While consumer-centric platforms such …
Podcasts. They love hosting podcasts—they love their advertisers even more. Such was their collective messaging during the Interactive Advertising Bureau’s …
This article was updated in July 2021. Maria Twena is the Global Head of Consumer X at 9thWonder, a multinational, …
Nearly nine out of 10 marketers use email marketing to distribute content. It’s an effective tool, as it provides you …
Velocitize Talks: Yasmin Grigaliunas of WBGS on the Purpose-Driven Business and the Circular Economy
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A Very Modern Production
“A Very Modern Production” is the third story in a series about how the pandemic is changing advertising. The first …
You hear it all the time in marketing circles: don’t get caught up on vanity metrics. The metrics that actually …
This article was updated in April 2023. With the digital landscape evolving every day, marketers have more than just social …
In this Q&A, Chris Lawrence, Senior Program Manager for Grant for the Web and nonprofit executive, expands upon the program’s …
This interview was originally recorded at SXSW 2019 and has been updated accordingly. Research led me to discover what was …
Instagram has just introduced Checkout, an exciting new feature that could change the way brands sell across social media. Okay, …
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Optimizing your marketing strategy for the most impact will typically involve some kind of technology, whether it’s an email list …
Where you find joy in what you do is where you will have the most amount of impact. Richard Coope …
We find that really helping clients with customer-centric marketing helps them move away from products that are orientated around business …
The history of chatbots dates back all the way to 1966, when MIT professor Joseph Weizenbaum made ELIZA, which took …
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Finally, the world sighs, over something good. A giant panda cub was born at the Smithsonian’s National Zoo Friday night, …
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For generations, much of the population has tried to neatly divide the world into male and female. That binary method …
Yes, you read that right. As the “MyPillow guy” claims President Trump is “enthusiastic” about the use of the plant …
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AI opens its own set of ethical issues that needs to be addressed. It’s an incredible tool that allows marketers …
Back-to-school (BTS) shopping tends to be fairly predictable, with kids and parents typically having a good sense of what the …
It’s the next-generation communication technology which we focus on and we want to deliver to the UK business. Joe Leverson …
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Shortly after the 2016 presidential election, PepsiCo was dragged into a national boycott over something no one ever said. Welcome to …
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You think about what an experience means in the digital marketplace; all together it’s not just a website or a …
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We live in a world now in where digital is the whole thing. When people talk about digital marketing, they’re …
The emergence of micro-influencers has had a unique effect on advertising. Traditionally, the number of followers and therefore, reach of …
What Shapes Generation Influence? From baby boomers to Gen X to Millennials to Gen Z (and don’t forget the up-and-coming …
Launching a new website is an amazing marketing opportunity. But if you fail to “shout it from the rooftops” when …
Content marketing is indisputably valuable as a means of informing potential customers of a business’s existence. A blog increases the …
As brands engage in a Facebook ad boycott, will their own websites and apps become new and improved “safe” places? …
This article about Russian Chicago tribute band Leonid & Friends was updated in December 2021. Russian musical director Leonid Vorobyev …
A lot of what I see [regarding] personalization is really focused on technology: what’s going to enable us to reach …
