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It’s less about what PR agencies do and what they should be doing, and more of the right go-to-market strategy …
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You don’t try the depth of the river with both feet. I like to think the same about performance marketing. …
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You’ve probably worked hard to establish your business. Unfortunately, your success can be disrupted by malicious website tools that aim …
As your business website continues to evolve, you may find yourself eventually needing to migrate it to another web host. …
If you build a skill with the intelligence of a web service, you can change the web service five times …
Running a supplementary online store is a savvy way to generate interest in your business and offerings. However, if that …
WPP’s media agency GroupM recently updated its estimates for U.S. advertising expenditures and made an impressive discovery. For the first …
Our focal point is very much around understanding how we can generally help people. You can only do that if …
If you’re looking for ways to better connect with your customers, there are plenty of strategies that could work to …
2020 was the year that changed absolutely everything. From the mask on our face to sheltering in place, we did …
“Well, 2020 is here. And, so far, it doesn’t look much different than December 2019,” quipped a freelance writer as …
Among Us, the online social deduction game, was released in June 2018 by Innersloth. Upon its arrival, it received minimal …
The Rise of Filipino Virtual Assistants as Business Goes Remote Dave Davies, CEO of Beanstalk Internet Marketing, doesn’t usually hire …
Every year when YouTube releases its list of the most viewed ads on the platform, there are some consistent themes, …
Velocitize Talks: Nick Katsivelos of Microsoft Design on Inclusive Design, Smart Risk and Automation
When you start to look at who’s excluded, you find ways that you can make your products better and have …
Businesses face many challenges when it comes to creating personalized and unique customer experiences. However, acquiring data on users’ habits …
One of the draws of live sports is being surrounded by people all rooting for the same cause. High-fiving random …
In the field of search engine optimization (SEO), a few big truths stay consistent over time. SEO professionals can make …
Holiday ad campaigns tend to take a similar holly, jolly approach year after year, and often feature familiar sights like …
We developed an aversion to paying for something that we thought we could do ourselves, that we could figure out …
Scott Galloway, the self-made millionaire who predicted Amazon would buy Whole Foods, argues in his third book that Twitter should …
This has been a very unusual year (to put it mildly). So it’s no surprise that the holiday shopping season …
The way we communicate evolves. It always has. Yet the internet has brought an explosion of new communication channels, which …
One of the biggest brand differentiations you can drive is using technology and personalization, being relevant at the right stage …
Running a successful event can be challenging at the best of times, but Covid-19 has forced many in-person gatherings online. …
Things were looking up for marketing technology budgets mere months ago. As late as August 2020, CMOs across the nation …
It’s like an attention span. I would argue it’s probably half of that now because if you don’t get something …
You have an opportunity as a brand to define the kind of relationship that you want with your customer. The …
Businesses face many challenges on the road to being successful and profitable. Some of these include staying competitive and providing …
4ocean’s digital leads share the inside scoop on building a purpose-before-profit company. Between Thanksgiving and New Year’s Day, Americans will …
Customer loyalty has become more complicated this year. Consumer surveys show that 55% have switched from a former preferred brand …
I believe that digital marketing in general is confusing. So how do you know what works and what doesn’t? A …
This Thanksgiving is strange for many people across America, with Covid-19 affecting everything from travel plans to the size of …
Let’s talk turkey. This Thanksgiving, everything from Turkey Trots to NFL games to the Macy’s Thanksgiving Day Parade, are going …
People want to have an easy convenient experience the first time they start touching the [sports] club, even from the …
The Future of Shopping is Live was updated in May 2022. Covid-19 massively accelerated the direct brand economy. There is …
If you look at how we learn, how we search, how we discover, how we transact in our everyday life—it’s …
You have worked so hard to build the kind of brand that inspires loyalty in customers. But not everything is …
Moving your business into new cultural markets is never easy. If your target audience happens to have a different language …
In this time, sharing vision and context is critical. I find that marketers crave for and thrive with more context. …
This August, Instagram debuted Reels, “a new way to create and discover short, entertaining videos on Instagram.” The feature allows …
We organize around the story, around the client’s story, and it simplifies things for us. Jamey Boike is the Founder …
Perhaps the best way to boost customer engagement is to offer unique experiences. If your brand provides something that none …
Once you’ve captured that attention and people start to consider that a priority, they’re going to come further down the …
The 2020 U.S. presidential election was not only incredibly close, it was also incredibly expensive. It’s estimated that $6.6 billion …
Many companies have different channels that they are really good at. Over time they add more and more and more, …
The Merriam-Webster Twitter account has become known for updates that in some way comment on or address the news of …
On Election Day, Velocitize Explores the Role of Media and Advertising in a Democracy Is the media angelic? Far from …
When Jay-Z launched Tidal, his streaming service, he compared music to water, claiming incorrectly that water is free. “Music is …
Whether you’re a digital marketer by trade or just fascinated by the rapidly evolving industry, there are plenty of marketing …
When it comes to digital platforms in general, and social media in particular, brands are often focused on what they …
Clients are always looking for the same thing. They don’t want to learn how to actually program; they need a …
Brands are creating their own content these days. Can you blame them? Content marketing costs 62% less and generates about …
Visual content is king but, more importantly, quality visual content reigns supreme. Amy Balliett is CEO and Founder of Killer …
The demand for video content continues to increase, especially among Gen Z. According to a 2018 study, 85% of U.S. …
This is the second story in a two-part feature about Vote Early Day and Vote for Your LIfe voting initiatives. …
This article was updated on October 26, 2021. It’s been a volatile year for many brands, the Nike brand among …
If you’re going to do any of this digital marketing and spend money, [make sure] that you know where those …
Covid-19 has affected nearly every aspect of people’s lives, from how they work to what they purchase. For marketers who …
Surveys are valuable for understanding your target audience better, and can be a great way to create original research that …
As we’re progressing on the technology side, it’s about being able to create those more optimized experiences based on the …
Businesses today operate in an uncertain environment. Customer dynamics are increasingly more complex, and brands need to stay in tune …
One of the biggest challenges and opportunities is that there are more places a brand can interact with their audience …
Speaking From the Art: Graphic Designers, Photographers & Animators Share Their Favorite Podcast Art
There are now more than one million podcasts out in the world, with a combined 30 million episodes between them. And …
The stuff you love the most, that provides you the most value as a consumer, is probably driven by AI. …
Social media is now an integral component in digital marketing and a core part of any advertising strategy. However, with …
Five years ago, the satirical and controversial magazine Charlie Hebdo was practically an unknown entity outside of France. Today, the …
Every industry has been changed by the pandemic. And while in some cases that’s meant catastrophe, in others it’s more …
It’s a safe space to talk about where things are going or high level discussions about design and how to …
Cannabidiol—more commonly referred to as CBD—is the second most prevalent active ingredient of marijuana. CBD comes directly from the hemp …
Amy Williams, CEO of London-based ad-tech company Good-Loop, thought she’d have a U.S-based sales team by now. A January 2020 …
Whenever somebody figures out how to crack the content personalization nut, they’re going to make a lot of money and …
As work slows for thousands of marketing professionals across the country, many are finding new ways to reinvent themselves and …
Creating content that stands out and grabs readers’ attention can be daunting. There are several million websites in existence, and …
It’s great to have all this data. Big data is the most valuable commodity in the world now, but how …
You can lift the whole market in a much more efficient way if you target the influencers and give them …
The ways in which people listen to and access audio content has changed significantly over time, including revolutions sparked by …
No matter what it is that you’re specifically curious or interested in, there’s more of that available to you than …
A lot has changed in 2020, including the way we talk and write. This year, more than ever, style guide …
Velocitize explores ViacomCBS’s voter initiatives. Maggie Blackwell, a 24-year-old teacher in Fort Wayne, Ind., was studying in Mexico in 2016. …
When you scroll through your credit card statement, you notice a charge you don’t remember making. A little bit of …
People have to experience what personalization is all about. A lot of people that are wary of it probably haven’t …
You’ve got to remember that the largest credit card companies and retailers in the world get hacked. It happens. What …
LinkedIn can sometimes feel a bit set in its ways, especially compared with other social networks. While consumer-centric platforms such …
Podcasts. They love hosting podcasts—they love their advertisers even more. Such was their collective messaging during the Interactive Advertising Bureau’s …
This article was updated in July 2021. Maria Twena is the Global Head of Consumer X at 9thWonder, a multinational, …
Nearly nine out of 10 marketers use email marketing to distribute content. It’s an effective tool, as it provides you …
Velocitize Talks: Yasmin Grigaliunas of WBGS on the Purpose-Driven Business and the Circular Economy
If you can leave your ego at the door as a founder, you can actually grow your business exponentially. You …
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A Very Modern Production
“A Very Modern Production” is the third story in a series about how the pandemic is changing advertising. The first …
You hear it all the time in marketing circles: don’t get caught up on vanity metrics. The metrics that actually …