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6 Effective Ways to Monetize Your Website

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Featured

6 Effective Ways to Monetize Your Website

John HughesMarch 27, 2023

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Featured

Employed vs Self-Employed: Which Is Right for You

John HughesMarch 23, 2023

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5 Ways to Finance Your Startup

John HughesMarch 21, 2023

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5 Tips to Master the Art of Soft Selling…

John HughesMarch 16, 2023

Recent Articles

Featured

6 Effective Ways to Monetize Your Website

John HughesMarch 27, 2023

Monetizing your website is a great way to generate income from your content. However, some monetization strategies like direct advertisements …

Featured

Employed vs Self-Employed: Which Is Right for You

John HughesMarch 23, 2023

Being employed vs self-employed offers unique perks and drawbacks, and vice versa. So, it can be difficult to choose between …

Featured

5 Ways to Finance Your Startup

John HughesMarch 21, 2023

Coming up with a great business idea is exciting. Still, you might need an office, equipment, a prototype, or other …

Featured

5 Tips to Master the Art of Soft Selling vs Hard Selling

John HughesMarch 16, 2023

The world of sales can be intimidating. You may constantly feel under pressure to beat your targets. However, soft selling …

Featured

WP ENGINE DE{CODE}: THE VIRTUAL CONFERENCE FOR WORDPRESS DEVELOPERS 

Eileen SmithMarch 14, 2023

Now in its fourth year, WP Engine’s DE{CODE} developer conference is set to kick off next week, and this year’s …

Featured

How to Perform a Full SEO Audit on Your Website

John HughesMarch 7, 2023

Search Engine Optimization (SEO) is essential if you want to get organic traffic to your website. The problem is, there’s …

Featured

Velocitize Talks: Andrew Scott of White Marble Consulting on Benchmarking, UX & Headless

Eileen SmithMarch 2, 2023

Despite all the focus that’s been on mobile and responsive design, we still see a massive gap between website performance …

How to Speed Up Your WordPress Website (5 Tips)

John HughesFebruary 27, 2023

Slow loading times can result in a low conversion rate. They could also have a negative impact on your search …

Velocitize Talks: Tayo Onabule of Drewl on Headless Architecture and WordPress

Eileen SmithFebruary 23, 2023

When you’re trying to give shoppers a native-like experience in a browser, you want that performance there and you want …

5 Reasons to Add a Wishlist to Your Store

John HughesFebruary 21, 2023

If you have a large e-commerce site with many products, it can be difficult for customers to keep track of …

How Much Does It Cost to Create an E-Commerce Website?

John HughesFebruary 16, 2023

An e-commerce website is an ideal solution for selling products and services online. However, with many factors to consider, you …

E-Commerce SEO: How Structured Data Can Increase The Visibility Of Your Products

Valentina IzzoFebruary 14, 2023

E-commerce has swept the world and become a crucial aspect of the modern economy. As more consumers turn to online …

Featured

3 Reasons to Create a Members-Only Store

John HughesFebruary 9, 2023

Most online stores are open to the public. Anyone can buy from them and the same products are available to …

Velocitize Talks: Guillaume Buat-Ménard of Flipside on Sustainability & Web Design

Eileen SmithFebruary 6, 2023

There’s a lot of attention on NFTs and cryptocurrencies but I wish there would be more impetus on what could …

Featured

How to Get Started with Email Marketing

John HughesJanuary 31, 2023

Whether you run an e-commerce store or promote your physical business online, you’ll need an easy way to communicate with …

Velocitize Talks: Scott Jones of Illustrate Digital on WordPress, Headless & UX Design

Eileen SmithJanuary 27, 2023

If you don’t put your business priority first but you put the user priority first, the business will win almost …

5 Ways to Use Coupon Marketing to Boost Sales

John HughesJanuary 23, 2023

Increasing sales in your online store can take time and effort. If you’re not implementing strategies that incentivize your buyers, …

Velocitize Talks: Peter Delaney of WONDR.io on Digital Banking & Fintech

Eileen SmithJanuary 19, 2023

Different renditions of your website and your brand, and trying to be subtle about it without bombarding them; that’s where …

4 Free Tools to Optimize Your Online Store

John HughesJanuary 17, 2023

If you run a small business, fees can quickly add up. Although you’ll want to run marketing campaigns and optimize …

Velocitize Talks: Sean Blakeley of Americaneagle.com on Open Source, Enterprise WordPress & Headless

Eileen SmithJanuary 11, 2023

WordPress has matured and the offerings within the WordPress ecosystem have matured to the extent that now enterprise organizations’ IT …

Featured

How to Market an E-Commerce Business on Pinterest

John HughesJanuary 9, 2023

If you run an e-commerce site, you might spend a lot of time marketing your business on social media. If …

Should You Accept Cryptocurrency in Your Online Store?

John HughesJanuary 5, 2023

Providing multiple payment methods in your online store ensures that you can cater to a wide variety of customers. However, …

5 Co-Marketing Examples to Inspire Your Next Partnership

John HughesDecember 28, 2022

As a business owner, you probably compete with other companies that sell to your target customer. However, partnering with another …

Velocitize Talks: Adam Davey of Candyspace on Headless, Open Source and E-Commerce

Eileen SmithDecember 20, 2022

Having the kind of ubiquitous development languages that you can just leverage is a huge benefit. Adam Davey is the …

How to Optimize Product Images for Web Performance (4 Tips)

John HughesDecember 14, 2022

Slow-loading pages can harm your e-commerce website’s search engine rankings and increase bounce rates. Large or heavy images can cause …

Velocitize Talks: Jason Goth of Credera on Emerging Technology, Data Privacy & Open Source

Eileen SmithDecember 12, 2022

Technologies to me are like fashion. There’s always a new one and they have a life cycle and then the …

How to Think Through Marketing in the Metaverse—and Measuring Ad Success

Inna ZeygerDecember 8, 2022

Once a distant sci-fi concept, the metaverse is now a reality for your business. While it continues to make headlines, …

3 Best Page Builders for Your Small Business Website 

John HughesDecember 5, 2022

Moving your small business online can be the key to increasing brand awareness and driving more conversions. However, you may …

3 Simple Steps to Creating an International-Friendly Website

Britney WellsDecember 1, 2022

You’ve been marketing your products to consumers in foreign countries, and it’s working. They’re visiting your website and maybe even …

Velocitize Talks: Abhii Dabas of Webpuppies on Web Development, Partnerships & WooCommerce

Eileen SmithNovember 30, 2022

You have to take your user on this incredible journey without making it obvious. Abhii Dabas is the CEO of …

How to Implement the Recurring Revenue Model in Your Online Store (3 Ways)

John HughesNovember 28, 2022

If you run an online store, it can be stressful not knowing how much revenue you’ll have at the end …

Velocitize Talks: Thomas Sanchez of Social Driver on Values, Advocacy and the Metaverse

Eileen SmithNovember 22, 2022

If you can get that formula right today, you are going to have an outsized impact. Thomas Sanchez is the …

Velocitize Talks: Jerome Tam of Rush Hour Digital on Rebranding, Websites & Consistency

Eileen SmithNovember 16, 2022

It doesn’t really matter whether the end user is coming in to get that information; it needs to be one …

A Complete Guide to Shipping E-Commerce Orders

John HughesNovember 15, 2022

Having a streamlined shipping solution for your e-commerce business is crucial for its success. If you don’t have a game …

5 Tips for Enhancing Your Affiliate Program

John HughesNovember 9, 2022

Starting an affiliate program is a great way to boost conversions and brand reach. However, it’s often difficult to take …

Velocitize Talks: Kevin Dam of Aemorph on SEO, No Code & Sticking with What Works

Eileen SmithNovember 7, 2022

We always get people asking us, I’ve seen somebody else on this platform or that platform, should we be there? …

How to Create an Effective Refund and Return Policy (5 Tips)

John HughesOctober 31, 2022

It might be tempting to gloss over your refund and return policy. However, this is one of the most crucial …

How to Add Terms and Conditions to Your E-Commerce Website

John HughesOctober 27, 2022

Launching an e-commerce website can be exciting, especially if you’re passionate about what you’re selling. Still, your site likely has …

Velocitize Talks: James Keeler of whiteGREY on the Brand Experience & Personalization

Eileen SmithOctober 24, 2022

It takes one mistake to undo a lot of good so it’s important to plan and execute your personalization really …

What E-Commerce Site Owners Need to Know About PCI Compliance

John HughesOctober 21, 2022

If you run an e-commerce site, you might already consider your customers’ privacy and security a top priority. However, keeping …

Shopify vs. WooCommerce: Which Is Right for Your E-Commerce Website?

John HughesOctober 18, 2022

If you’re planning to launch an online store, one of the most important decisions you’ll have to make is choosing …

Velocitize Talks: Erik Posthuma of Aleph-Labs on Web3, Financial Markets and Cryptocurrency

Eileen SmithOctober 14, 2022

The way Web3 and WordPress will grow together is, in a way, how the whole ecosystem will grow together. Erik …

5 Things to Consider when Creating a Conversion Page on your Website

Mikel BruceOctober 11, 2022

Your website can serve a variety of purposes—from education to marketing to sales—and it can feel daunting to balance it …

Should You Implement One-Click Checkout in Your Online Store?

John HughesOctober 10, 2022

A lengthy checkout process can be frustrating for customers and may increase cart abandonment. Luckily, with one-click checkout, you’re able …

Velocitize Talks: Shaan Nicol of Chillybin on WordPress, Websites and Target Audience

Eileen SmithOctober 4, 2022

A lot needs to be done about really slimming down websites and slimming down content to make them ultra specific …

Enter the Metaverse and Take Your Brand With You

Eileen SmithSeptember 30, 2022

Think fast: What exactly is the metaverse? That depends on who you ask. One basic explanation is that it’s a …

5 Tips to Increase Your Affiliate Marketing Sales

John HughesSeptember 26, 2022

Affiliate marketing is a flexible and profitable way to earn a living. However, knowing how to amplify your content and …

How Much Money Do Online Stores Make?

John HughesSeptember 19, 2022

If you’re thinking of starting an online store, you’re probably wondering how much money you can expect to make. Unfortunately, …

Online or On Foot: Gen X Shops Around

Eileen SmithSeptember 16, 2022

I have written articles in the past about the waning attention Gen X receives from marketers, mostly because I’m a …

When to Use Upselling and Cross-Selling in E-Commerce (4 Cases)

John HughesSeptember 12, 2022

Are you looking to increase your average order sales? Getting customers to spend more in your store can be challenging. …

Cache In: Optimize Your WooCommerce Site with EverCache

Eileen SmithSeptember 7, 2022

Site down. Two of the most dreaded words in the entire digital marketing lexicon. When your e-commerce website crashes—or experiences …

5 Tips for Implementing Cross-Selling to Drive Sales

John HughesSeptember 6, 2022

There’s no shortage of marketing tactics you can implement to attract new visitors to your website. However, it can be …

Book Club: What Velocitize Talks Influencers are Reading (Part 5)

Elise JonesSeptember 2, 2022

Curious minds lead to creativity and innovation. Both are the hallmarks of great leadership and entrepreneurs. The guests of our …

Found in Translation: How to Translate Your WooCommerce Store

Eileen SmithAugust 31, 2022

This is a guest post from Weglot, a WordPress translation plugin that turns any e-commerce website into a multilingual one. …

How to Choose the Right Wholesale Suppliers for Your Online Store

John HughesAugust 29, 2022

You may be eager to jump right into things with your new e-commerce store by partnering with the first wholesale …

Turn It Up: What Velocitize Talks Guests are Listening To (Part 2)

Elise JonesAugust 24, 2022

In 2021, U.S. adults spent over 13 hours per day on media. In fact, an estimated 80 million Americans are weekly podcast …

How to Get Started With TikTok Marketing for E-Commerce

John HughesAugust 22, 2022

TikTok has a reputation for being a hyper young media channel. Therefore, you might be finding it hard to come …

Velocitize Talks: PeterJohn Hunt of Useful Group on WordPress and Web Development

Eileen SmithAugust 19, 2022

Who are we trying to meet and where do we meet them? It’s more than, we only meet our customers …

Which Customer Support Channels Should You Offer on E-Commerce Sites?

John HughesAugust 15, 2022

It’s important to offer customer support on your e-commerce site. However, with so many options available, it can be difficult …

Google Postpones the Cookieless Future. Again.

Eileen SmithAugust 11, 2022

This article was originally published in June 2021 and has been updated accordingly. Imagine a world without third-party cookies. A …

5 Ways to Increase E-Commerce Customer Retention

John HughesAugust 8, 2022

If you own an e-commerce store, you’ve probably made a lot of effort to acquire customers. This is why it …

Book Club: What Velocitize Talks Interviewees are Reading (Part 4)

Elise JonesAugust 5, 2022

Curious minds lead to creativity and innovation. Both are the hallmarks of great leadership and entrepreneurs. The guests of our …

Why You Should Add a Blog to Your Online Store

John HughesAugust 3, 2022

When you’re running an e-commerce business, finding ways to boost traffic and engage with your customers can be challenging. Fortunately, …

Text Me, Maybe? Why Local Businesses Should Leverage SMS Marketing

Eileen SmithAugust 1, 2022

What’s black and white and read all over? That would be texts. And yet SMS marketing has been relegated to …

How to Create Customer Surveys for Your E-Commerce Site (In 4 Steps)

John HughesJuly 29, 2022

To run a successful e-commerce business, you must ensure that your products and services consistently meet your customers’ needs. However, …

How to Increase E-Commerce Prices While Retaining Customers (5 Tips)

John HughesJuly 25, 2022

Although raising your prices is often necessary, it’s unlikely to make you popular with customers. It could even lead to …

Velocitize Talks: Nancy Harhut of HBT Marketing on Human Behavior and the Authority Principle

Eileen SmithJuly 20, 2022

Humans need to access the emotional parts of their brain in order to make decisions. Overreliance on facts is a …

How to Add Product Filters to Your WooCommerce Store (In 4 Steps)

John HughesJuly 18, 2022

Few things are more frustrating to customers than searching through endless product lists for what they want. It costs them …

Search Results: Analyzing Backlinks to Optimize SEO

Elise JonesJuly 14, 2022

When putting together a Search Engine Optimization (SEO) strategy, it is important to consider several factors like keywords, on-page v. …

The Importance of Using the Right E-Commerce Theme

John HughesJuly 11, 2022

Starting an e-commerce website is not an easy task. While it may seem simple, there’s plenty for you to consider. …

Book Club: What Velocitize Talks Guests are Reading (Part 3)

Elise JonesJuly 7, 2022

Curious minds lead to creativity and innovation. Both are the hallmarks of great leadership and entrepreneurs. The guests of our …

The Beginner’s Guide to Affiliate Marketing

John HughesJuly 5, 2022

Affiliate marketing is an effective and low-cost strategy that can help you increase your conversions. However, starting an affiliate program …

How to Use Trendjacking to Expand Your Reach

John HughesJune 28, 2022

Are you hoping to level up your digital advertising campaign? Trendjacking can be a great way to engage new visitors …

Right to Privacy: Data Overload & Consumer Protections

Eileen SmithJune 24, 2022

For years, the U.S. Congress has been working to pass a bill concerning data privacy and protection. For years, they’ve …

How to Use Artificial Intelligence in E-Commerce to Improve the Customer Experience (3 Methods)

John HughesJune 20, 2022

As an e-commerce website owner, it can be difficult to answer visitor inquiries while performing other administrative tasks. Fortunately, Artificial …

Turn it Up: What Industry Leaders are Listening To

Elise JonesJune 16, 2022

In 2021, U.S. adults spent over 13 hours per day on media. An estimated 80 million Americans are weekly podcast …

Velocitize Talks: Shama Hyder of Zen Media on Momentum, Personal Brands & the Attention Economy

Eileen SmithJune 14, 2022

As you create a brand for yourself that’s known and you create those opportunities, inevitably it gives you a platform …

How to Get Started with LinkedIn Advertising (In 5 Steps)

John HughesJune 10, 2022

Social media can be a minefield to navigate. You might think you’re doing everything right, yet fail to see the …

A Complete Guide to Creating Online Coupons

John HughesJune 6, 2022

If you own an online store, you’re probably concerned about marketing and customer retention. Even with quality products and competitive …

Book Club: What Industry Leaders are Reading (Part 2)

Elise JonesJune 3, 2022

Curious minds lead to creativity and innovation. Both are the hallmarks of great leadership and entrepreneurs. The guests of our …

Book Club: What Industry Leaders are Reading

Elise JonesJune 1, 2022

Curious minds lead to creativity and innovation. Both are the hallmarks of great leadership and entrepreneurs. The guests of our …

How to Create a WooCommerce Tiered Pricing Structure (In 3 Steps)

John HughesMay 31, 2022

How can you encourage customers to buy more from your e-commerce store? A tiered pricing structure is a great way …

Stream On: TikTok Buys Into Live Shopping

Eileen SmithMay 25, 2022

Online retail is already ubiquitous; now live shopping is poised to drastically change the entire shopping experience as we (used …

How to Plan a Successful E-Commerce Product Launch (4 Tips)

John HughesMay 23, 2022

Introducing a new product into a crowded e-commerce marketplace can be difficult. It may feel like you’ll never be heard …

Search History: The Google Knowledge Graph and Knowledge Panel

Elise JonesMay 17, 2022

When you search for a topic or subject on Google, you are presented with several types of results on a …

Is It Worth It to Start a Dropshipping Business in 2022?

John HughesMay 16, 2022

With the many ways you can make money online today—such as affiliate marketing, e-commerce and content marketing—you might wonder if …

Velocitize Talks: Marina Filippelli of Orci on the Hispanic Market, Brands & Diversity

Eileen SmithMay 12, 2022

All you really have to do, in large part, is to pay attention online because people tell you what they …

The @elonmusk Takeover and the Search for Alternate Community Platforms

Chris BroganMay 9, 2022

The original article has been updated. The loved/hated/but never ignored tech billionaire Elon Musk has completely upended the social media …

How to Get Started With Social Commerce (In 3 Steps)

John HughesMay 9, 2022

If your customers have to jump through hoops to buy your products, they likely won’t complete their purchases. When you …

Velocitize Talks: Sandy Skees of Porter Novelli on Diversity and Accountability in Marketing

Elise JonesMay 5, 2022

If you say that this needs to happen in society, what are you doing inside your own four walls? Sandy …

How to Use E-Commerce Segmentation to Market to Customers

John HughesMay 2, 2022

When you own an online business, leveraging segmentation can help you market to your customers more effectively. However, creating this …

Video Games: Meta and the TikTok Threat

Eileen SmithApril 27, 2022

The Washington Post reported recently that Meta/Facebook feels so threatened by the younger, hipper TikTok that the company hired an …

Velocitize Talks: Jessica Creane on Games, Reality & the Immersive Experience

Elise JonesApril 26, 2022

Who are we as strategizers? Who are we as role players? We get to play around with our own identity …

The 3 Best WordPress Cryptocurrency Payment Gateways

John HughesApril 25, 2022

The introduction of cryptocurrency has taken the world by storm. If you’re not already accepting this digital currency on your …

What Marketers Need to Know About Google Analytics 4

Elise JonesApril 21, 2022

The next generation of Google Analytics will have a significant impact on your marketing metrics. Google Analytics 4 is the …

5 Ways to Create a Seamless E-Commerce Checkout Experience

John HughesApril 18, 2022

According to the Baynard Institute, almost 70% of consumers will browse e-commerce websites, add products to their shopping carts, and …

Velocitize Talks: Willie Pang of Limepay on Digital Payments, B2B & Frictionless Checkout

Eileen SmithApril 14, 2022

The core issue of sending your customer out to a third-party payment experience is that you’re also bleeding out all …

WooCommerce: Shopping Made Easy at DE{CODE}2022

Eileen SmithApril 12, 2022

Registration is now open for WP Engine DE{CODE}2022, a free all-virtual event geared towards developers and digital marketers alike interested in …

How (And Why) to Incorporate Video Into Digital Marketing

John HughesApril 11, 2022

Video can increase conversion rates by up to 80%, making it an essential tool in digital marketing. However, many people …

Thanks for Sharing: How to Amplify Your Content

Elise JonesApril 7, 2022

As everyone today is well aware, content is king. The right content can help you meet your marketing and business …

How to Increase Customer Reviews on Your E-Commerce Site (4 Tips)

John HughesApril 5, 2022

Getting positive customer reviews is a significant part of e-commerce success. Unfortunately, it can be difficult to get happy consumers …

5 Website Tweaks to Boost Blog Engagement & Conversions

Jessica KohleyApril 4, 2022

Boosting engagement and conversions on your blog can have huge benefits for your marketing in terms of increasing organic traffic, …

High Expectations: Performance Benchmarks for Your Website

Elise JonesMarch 31, 2022

Everyone knows what it feels like to interact with a great website. The ease to find what you need and …

WP Engine DE{CODE}2022: The Premier Conference for WordPress Developers 

Eileen SmithMarch 30, 2022

Registration is now open for WP Engine DE{CODE}2022, a free all-virtual event geared towards developers and digital marketers interested in …

5 Tips for Optimizing Your E-Commerce Site for Mobile Devices

John HughesMarch 29, 2022

Customers are doing their shopping on mobile devices more than ever before, so it’s smart to ensure that your e-commerce …

The Age of Service: Does Your Customer Support Measure Up?

John HughesMarch 28, 2022

Customers are the backbone of your business, so any negative reviews can spell doom for your brand. However, providing high-quality …

Featured

Work in Progress: What the Future of Work Will Look Like

Eileen SmithMarch 25, 2022

Covid-19 changed the way we work—and where we work. We went from going into the office every day (and looking …

3 Digital Marketing and E-Commerce Trends for 2022

John HughesMarch 14, 2022

As more businesses race into the online sector, staying ahead of digital marketing and e-commerce trends is a must. Implementing …

Velocitize Talks: Anne Stefanyk of Kanopi Studios on Website Evolution and Enterprise WordPress

Eileen SmithMarch 9, 2022

The day you launch your website is the first day of your project. Anne Stefanyk is Founder and CEO of …

Are Twitter Spaces Worth Your Time? (3 Key Considerations)

John HughesMarch 7, 2022

Are you looking for a new way to extend your brand’s reach? Twitter Spaces can give you access to a …

By Design: Tips for Creating the Ultimate Blog

Elise JonesMarch 3, 2022

Every page on your website needs to have a distinct purpose with the goal of attracting, keeping, and ultimately converting …

3 Key Things to Know About Livestream Retail

John HughesFebruary 28, 2022

With global e-commerce sales predicted to hit $7.4 trillion by 2025, the boom in online spending shows no signs of …

Limitless Mission, Limited Resources: The Challenge of Nonprofit Marketing

Elise JonesFebruary 25, 2022

The pandemic has upended how nonprofits interact with their communities. Communication shifted online. Fundraising shifted online. And in some cases, …

To Connect: The State of Influencer Marketing

Eileen SmithFebruary 24, 2022

During Covid, influencer-boosted marketing campaigns took on a decidedly different look and feel with its own set of unique challenges …

Is Bandwagon Advertising Right for You? (3 Key Considerations)

John HughesFebruary 22, 2022

The majority of Americans do not trust advertisements, but nine out of 10 people believe in word of mouth endorsements. …

Velocitize Talks: Jonathan Nyst of Monizze on DeFi, Blockchain & Product Marketing

Eileen SmithFebruary 18, 2022

Think of how you can simplify the user journey through either communication or design tweaks. That’s where product comes in. …

The Case for Pop-Ups: 4 Tips to Ace This Strategy

John HughesFebruary 17, 2022

For marketers, pop-up ads are an effective way to grab the visitor’s attention and encourage them to convert. However, these …

How to Create an Ad Campaign on YouTube (In 3 Steps)

John HughesFebruary 14, 2022

Video is one of the most effective forms of content for driving engagement. As a marketer, you may be wondering …

Go Green: Ecologically Responsible Web Design

Joshua EllisFebruary 11, 2022

I am responsible for thousands of kilograms in carbon emissions every year. If you’re in the web business, you might …

All Grown Up: The Drive Behind Growth Marketing

Eileen SmithFebruary 9, 2022

At first glance, “growth marketing” sounds like one of those buzzwords that everyone uses but few people actually understand, like …

3 Ways to Manage Your Online Reputation

John HughesFebruary 7, 2022

If you run an online business, you probably already know that word travels fast. This can make managing your online …

Head Games: The Many Benefits of Neuromarketing

Elise JonesFebruary 4, 2022

It’s every marketer’s dream to fully understand why a consumer responds the way they do—to get inside their heads. Fortunately …

Gaming the System: Marketing to the Shifting World of Gamers

Eileen SmithFebruary 2, 2022

Today everyone and their mother think of themselves as a gamer. I should know. I’m the mother of an 8-year-old …

E-Commerce SEO: 4 Ways to Drive Traffic and Increase Sales

John HughesJanuary 31, 2022

Search Engine Optimization (SEO) isn’t just for blogs. Proper e-commerce SEO can help customers find your products and reduce your …

Shop Local: How Local SEO Can Grow Your Business

Elise JonesJanuary 28, 2022

Today search engines and review sites are the preferred way for customers to identify and visit a local business. In …

Velocitize Talks: Gyles Seward of Elementary Digital on WordPress, Headless & High-Performing Websites

Eileen SmithJanuary 27, 2022

Speed is either the top of the agenda or top three. Because of that, headless is becoming more and more …

How to Find Your Highest-Spending Customers (2 Methods)

John HughesJanuary 25, 2022

Every customer is essential to your business. However, consumers with a greater impact on your bottom line are objectively more …

Texts Sell: Why SMS Branding is Smart Marketing

Eileen SmithJanuary 21, 2022

SMS branding and marketing is effective, convenient for both businesses and customers, and it’s extremely affordable. So why is it …

Take Care: Effective Marketing for the Wellness Culture

Elise JonesJanuary 20, 2022

Wellbeing is an inside job. It requires a balanced, holistic assessment of the current state of being. For the average …

4 Tips to Help You Take Advantage of Viral Online Trends

John HughesJanuary 18, 2022

Creating viral content can be difficult and expensive. Plus, it’s impossible to know what will hit your audience ‘just right’ …

Great Adaptations: What’s New in 2022 for Brands

Eileen SmithJanuary 13, 2022

We’re another year into the pandemic (insert collective groan here) and the way we connect, communicate, shop, work, and use …

That’s So Me: How to Make Your Advertising More Relatable

John HughesJanuary 11, 2022

Advertising is essential for spreading the word about your business. However, with digital ad spending forecast to reach over $464 …

Velocitize Talks: Magne Ilsaas of Dekode on WordPress, Enterprise and E-Commerce

Eileen SmithJanuary 6, 2022

 For companies that rapidly need to digitalize, they can actually pick up speed with WordPress. Magne Ilsaas is CEO and …

In the Stream: Live Streaming for Brands

Elise JonesJanuary 5, 2022

One of the most successful tools being used by today’s top creative brands is live-streaming video. It is the fastest …

How to Extend Your Holiday Sales Momentum Through 2022 (4 Tips)

John HughesJanuary 4, 2022

Offer perks to customers who provide product reviews

Take Me to Your Leads: Making Lead Gen a Marketing Priority

Elise JonesDecember 29, 2021

Social media engagement and email marketing are at the heart of lead gen and nurturing for B2B/SMB. If you have …

Is International Shipping Worth It for Your Online Store? (4 Key Considerations)

John HughesDecember 27, 2021

International shipping can be a smart way to grow your business. However, you might not be sure if this expansion …

The Post-Pandemic Future: 3 Tips to Prepare for the Next Phase of E-Commerce

John HughesDecember 21, 2021

The Covid-19 pandemic introduced a massive influx of online shopping. However, e-commerce sales began declining once brick-and-mortar stores opened their …

Social Marketing, Advertising and Branding: Facebook First

Elise JonesDecember 20, 2021

In a new state of marketing report from HubSpot, 40% of marketers responded that they choose Facebook for their social …

Velocitize Talks: Steve Kreeger of Earnest on UX, Personalization and Headless

Elise JonesDecember 16, 2021

I think it’s about creating a space and a platform and a focus to center everything back to people. Steve …

Funny But True: Using Humor in Digital Marketing

Eileen SmithDecember 14, 2021

Have you heard the one about the marketing team behind that incredibly witty campaign that went viral and made people …

How to Show Shoppers That You Respect Their Privacy (4 Key Tips)

John HughesDecember 13, 2021

The number of security threats and data breaches in e-commerce sites increases every year. To establish trust with your customers, …

The ROI is in the Mail: Promoting Your Brand Through Email Marketing

Elise JonesDecember 10, 2021

81% of SMBs still use email marketing for customer acquisition and branding purposes. A focused look at email marketing and …

Velocitize Talks: Benno Wasserstein of Box UK on WordPress, E-Commerce & Customer-Centricity

Eileen SmithDecember 9, 2021

It’s the benefit of the open-source world; you don’t need to reinvent things, you can use things that are already …

How to Level Up Your Next Marketing Campaign With Open-Source Tools and Solutions

John HughesDecember 6, 2021

It’s often extremely challenging for marketing campaigns to effectively reach potential customers—and even more difficult to connect with their target …

Brands Find Their Voice in Voice Search Optimization

Elise JonesDecember 2, 2021

Voice search is one of the most significant revenue opportunities for business—so why do only 3 to 5% of marketers …

Velocitize Talks: Gabe Karp of 10up on Building Websites for the Future

Elise JonesNovember 30, 2021

When you have a lot of different properties that you want to power from the same CMS, that you want …

4 Reasons to Choose Open-Source Alternatives for Your Marketing Campaign

John HughesNovember 29, 2021

When you’re looking for tools to help power your next high-converting marketing campaign, it’s easy to fall back on proprietary …

Deal Me In: Shopping Cyber Monday

Eileen SmithNovember 24, 2021

It’s incredible to think that Cyber Monday, the tech-centric anchor to Cyber Weekend, was originally created by retailers to encourage …

How to Choose the Best Open-Source Customer Relationship Management Platform

John HughesNovember 22, 2021

Every business needs customers to survive. However, finding new leads and then nurturing and developing them takes a lot of …

Consider the Source: Social Scrollers and the Spread of Disinformation

Elise JonesNovember 18, 2021

Facebook and YouTube remain the top sources of news consumption although Twitter and Instagram are becoming increasingly popular. How are …

Among the Mayhem: Pandemic Marketing is the New Marketing

Eileen SmithNovember 16, 2021

As weeks turned into months (which felt like years) during Covid-19, businesses had to operate within a foreign environment of …

Top 5 Open-Source Password Managers for Protecting Customer Data

John HughesNovember 12, 2021

Running an e-commerce site can be challenging, especially when it comes to safeguarding customer data. A data breach can have …

Infuse New Life into Your WordPress Site

Elise JonesNovember 10, 2021

Your WordPress site is due for an upgrade. It may be for cosmetic reasons or to improve your site’s performance …

Get to Know Your Audience with the Matomo Web Analytics Platform

John HughesNovember 9, 2021

Do you know who your audience is? If you don’t target them with precision, your campaigns could be reaching indifferent …

Cyber Sells: Mastering E-Commerce this Holiday Season

Eileen SmithNovember 4, 2021

Amazingly enough, it’s time for holiday shopping and Cyber Weekend, which is not so much a “weekend” as a 4-day …

Optimize It: A Beginner’s Primer to SEO

Elise JonesNovember 2, 2021

Search engine optimization (SEO) is the process of being discovered and getting traffic through organic search engine results pages. Organic …

5 Open-Source Social Media Alternatives

John HughesNovember 1, 2021

Social media plays a critical role in generating leads and building brand awareness. However, there’s also been growing concern around …

Velocitize Talks: Julio Taylor of Hallam on Headless, Rebranding and Experiential Marketing

Eileen SmithOctober 29, 2021

My advice is to aim for a great user experience that’s designed for humans. Julio Taylor is CEO at Hallam, …

Are You (Linked) In? Your Brand Should Be

Elise JonesOctober 27, 2021

LinkedIn and lead generation

How to Promote Your Online Store and Drive Sales (4 Methods)

John HughesOctober 26, 2021

There are a lot of opportunities to start and grow a successful e-commerce business. While the sheer number of competitors …

Featured

The Weakest Link: Security in the Age of the Remote Workforce

Eileen SmithOctober 21, 2021

As more offices continue to re-open, employees are eager to go back, hit that morning commute, and settle back into …

First 100 Days as a Digital Marketing Leader

Elise JonesOctober 20, 2021

People change careers three to seven times during their lifetimes, according to the United States Department of Labor. The start …

Velocitize Talks: Mike Vasavada of Mobiddiction on VR, AR and 360-Degree Marketing

Elise JonesOctober 18, 2021

I believe the way marketing should look at every aspect or every campaign is what the customer looks like from …

To Connect: The Psychology of Web Design

Eileen SmithOctober 14, 2021

There’s art that pulls you in and art that makes you say, with the utmost confidence, my 3-year-old could do …

4 Best Open-Source E-Commerce Platforms

John HughesOctober 11, 2021

If you’re looking to make a living online, e-commerce provides a lot of lucrative possibilities. Almost anyone can start an …

Velocitize Talks: Tayo Onabule of Luna London on Story-First Thinking & Client Relationships

Eileen SmithOctober 7, 2021

More often than not, if you take the time to listen to clients, you’ll uncover these little gems. Tayo Onabule …

4 Best Open-Source Email Marketing Solutions

John HughesOctober 4, 2021

In the age of viral marketing and social media, it’s important not to forget the power of email. Open-source email …

5 Tips for Marketing and Selling Online Courses

Jessica KohleyOctober 1, 2021

Creating an online course is a great way to monetize your expertise, build a customer base and present your business …

How to Run a Successful Facebook Ad Campaign (In 3 Easy Steps)

John HughesSeptember 30, 2021

In 2020, 10 million advertisers used Facebook to promote their products and services. If you’re not already using this lucrative …

The Luxurious Life of Gen Z

Elise JonesSeptember 28, 2021

Luxury and Gen Z. Do those two terms go together? Gen Z is the generation born online with a strong …

Talking About My Generations: How the Pandemic Impacted Digital Behaviors

Eileen SmithSeptember 24, 2021

The Covid-19 pandemic may well be the defining moment of how Gen Z views the world. But it has also …

4 Digital Advertising Trends for 2021 (And Beyond)

John HughesSeptember 21, 2021

As an online business, your digital ads have the potential to connect you with billions of people around the globe. …

Boosting Engagement with Interactive Content

Elise JonesSeptember 17, 2021

You’ve done a great job of attracting people to your website, but your visitors aren’t converting. This is an all-too-common …

Blockchain Tech Trends That Will Disrupt WordPress: Part II

David LockieSeptember 15, 2021

This is the final installment in a series of articles concerning the intersection of blockchain and WordPress. (You can check …

Velocitize Talks: James Banks of Jamesbanks.co on SEO, WordPress and Industry Gaps

Eileen SmithSeptember 13, 2021

Ideas lead to thoughts, thoughts lead to action and results, and that’s a cyclical process. James Banks is Founder and …

How Digital Wallets, Cryptocurrency & DeFi Will Disrupt WordPress

David LockieSeptember 8, 2021

This is the third in a series of articles about the intersection of blockchain and WordPress. (You can check out …

4 E-Commerce Trends for 2021 (and Beyond)

John HughesSeptember 7, 2021

The e-commerce industry is constantly evolving as the number of digital buyers continues to grow. In 2020 alone, over 2 …

Velocitize Talks: Shuey Shujab of Whitehat on Holistic E-Commerce and Measurable Results

Elise JonesSeptember 2, 2021

You need a lot of internal resilience in your thought. I’m going to keep going until I make it. Shuey …

How to Advertise Your Business on Instagram (in 4 Steps)

John HughesAugust 31, 2021

With around one billion monthly active users, Instagram is one of the world’s most popular social networks. This platform provides …

Total Eclipse of Gen X: The Digital Habits of the Overlooked Generation

Eileen SmithAugust 27, 2021

As a proud member of Gen X (born between 1965 and 1980), I’ve felt repeatedly eclipsed by those Gen Z …

All Inclusive: Marketing to People with Diverse Abilities

Elise JonesAugust 24, 2021

Over the past year, we have seen increasing awareness of the importance of Diversity, Equity & Inclusion (DE&I) across communities. …

Top 5 Tools for Managing Social Media Ad Campaigns

John HughesAugust 23, 2021

It’s no secret that social media sites can be effective places to launch ad campaigns. However, even seasoned pros may …

Why Your Enterprise Business Needs to Take a Second Look at WordPress

Eileen SmithAugust 20, 2021

Remember when WordPress was mainly known as a platform for bloggers to post daily musings about their cats? That was …

Velocitize Talks: Colin Barnard of Criteo on Advertising and Data Privacy

Elise JonesAugust 19, 2021

The reality is, this is all about eyeballs. Where people spend time, that’s the opportunity to get in front of …

Top 4 Dropshipping Tools for E-Commerce Stores

John HughesAugust 17, 2021

This article was updated in July 2022. Starting an online venture is always risky. Dropshipping enables you to bypass some …

6 Blockchain-Inspired Projects that WordPressers Should Check Out

David LockieAugust 12, 2021

This article is the second in a series on WordPress and blockchain. To get up to speed, you might want …

How to Create an Ad Campaign on TikTok (In 5 Steps)

John HughesAugust 11, 2021

TikTok is one of the fastest-growing social media sites, but it’s not as familiar to marketers as older platforms like …

Velocitize Talks: Jon Hollenberg of Five by Five on Digital Branding and Web Design

Elise JonesAugust 6, 2021

That’s really where we have reinvented ourselves as a digital solutions provider that is ultimately driving results. Jon Hollenberg is …

WordPress + Blockchain = Disruption and Opportunity

David LockieAugust 4, 2021

About Me I’ve worked with WordPress for 14 years (I’m now CMO at Angry Creative) at this point so I …

3 Open-Source Alternatives to WordPress

John HughesAugust 3, 2021

WordPress is a formidable program. However, it’s not for everyone. You may be looking for something a little simpler to …

Creating Visual Content and Great Marketing Graphics

Elise JonesJuly 28, 2021

A picture is worth a thousand words, as the saying goes. But there are scientific facts to back up that …

How to Create a High-Converting Landing Page for Your Campaign (In 6 Steps)

John HughesJuly 26, 2021

Many marketers spend a lot of time driving traffic to their websites. However, all that traffic is only useful if …

Velocitize Talks: David Wiltshire of Patchworks on the New E-Commerce Economy

Elise JonesJuly 21, 2021

First and foremost you’ve got to have a great product. If you’ve got a great product, you can do a …

How to Use Keyword Research in Ad Campaigns (4 Easy Steps)

John HughesJuly 20, 2021

Choosing the right keywords is the key to running a successful ad campaign. However, with so much competition in the …

From Browse to Buy: How to Optimize Your WooCommerce Store

Eileen SmithJuly 16, 2021

Let’s face it. An e-commerce website is only as good as its next update. Optimizing your store is an ongoing …

5 Ways to Prepare Your E-Commerce Store for Google’s Page Experience Update

John HughesJuly 14, 2021

The long-awaited page experience update to Google’s ranking algorithm is currently being rolled out. Once it’s fully live, e-commerce stores …

Best Marketing Practices: Security and Data Breaches

Elise JonesJuly 12, 2021

Six months into 2021 and there have already been over 30 major data security breaches in the U.S. including Facebook, …

How to Use Facebook Ads to Their Fullest Potential (4 Key Tips)

John HughesJuly 7, 2021

If you’ve tried Facebook ads in the past and had limited success, you may be tempted to give up on …

All Inclusive: Marketing to the LGBTQIA+ Community

Elise JonesJune 28, 2021

Over the past year, we have seen increasing awareness of the importance of Diversity, Equity & Inclusion (DE&I) across communities. …

How to Sell a Digital Product (3 Key Tips)

John HughesJune 24, 2021

Running an online business offers a lot of opportunities for growth, such as selling digital products. However, you may not …

WP Engine Summit 2021: What It Means to Digital Marketers

Eileen SmithJune 22, 2021

This Thursday, June 24th, is WP Engine Summit/2021, a free all-virtual event that digital marketers (or at least those interested …

Is Twitter Blue Worth It?

Eileen SmithJune 21, 2021

I’ve been tweeting since 2007 and, given that Twitter was founded in 2006, I consider myself a pretty loyal user. …

Velocitize Talks: Jerome Tam of Rush Hour Digital on Brand Experiences, Headless and B2B

Elise JonesJune 16, 2021

If you have a downloaded user guide to use your relatively straightforward platform, something’s not working properly. Jerome Tam is …

How to Nail Your E-Commerce Site Launch (3 Essential Tips)

John HughesJune 14, 2021

E-commerce is a booming industry: 2021 saw $215 billion worth of sales in the first quarter alone. Nailing your e-commerce …

The Global WordPress Economy is Booming

Eileen SmithJune 10, 2021

This article was updated in January 2022. Since its inception in 2003, WordPress has played a fundamental role in establishing …

The Art of Upselling: 3 Tips to Encourage More Sales

John HughesJune 7, 2021

If you’re a salesperson, chances are you’re always looking for new ways to boost your conversions. Upselling can be lucrative, …

Post-Covid Marketing in a Post-Covid World

Eileen SmithJune 3, 2021

This article was updated in January 2022. Who is the Post-Covid Consumer? Over the past year and a half, digital …

Programmatic Ads: 3 Things to Know About the Newest Marketing Trend

John HughesJune 1, 2021

Serving ads to your most valuable segments is a challenging part of online marketing. Reaching your audience where they spend …

Velocitize Talks: Steven Garcia of Team One on Luxury Brands and the Global Affluent Tribe

Elise JonesMay 28, 2021

We make the familiar strange and the strange familiar. Steven Garcia is the Director of Cultural Anthropology at Team One, …

Velocitize Talks: George Arabian of NVISION on WordPress and Digital Personas

Elise JonesMay 25, 2021

As opposed to speaking to the many, try to focus and identify how you speak to the individual. George Arabian …

The Permanent Employee: 3 Reasons to Use Chatbots in Your Online Store

John HughesMay 24, 2021

Running an online store requires a lot of help. Between answering service questions and perfecting the customer experience, it can …

Q&A with Alicia Dietsch of AT&T on the Impact of Covid-19 on Digital Marketing, 5G and Cybersecurity

Eileen SmithMay 21, 2021

In this interview, Alicia Dietsch, Senior Vice President of Business Marketing at AT&T, shares her thoughts on the impact of …

Velocitize Talks: Pete Hendrick of Octopus Group on Brand Sales and the Future of PR

Elise JonesMay 19, 2021

It’s less about what PR agencies do and what they should be doing, and more of the right go-to-market strategy …

Creating a More Effective Website Design for Small Business

John HughesMay 17, 2021

This article was updated in March 2023. Running a successful e-commerce business involves a lot more than listing popular products …

Velocitize Talks: Freddie Laker of Chameleon Collective on Entrepreneurs and Business Growth

Elise JonesMay 14, 2021

Maybe I’m a halfway decent clever guy, but if I don’t surround myself with people that are as good or …

Velocitize Talks: Tim Burke of Traffic Builders on Digital Marketing, Martech and Client Strategies

Elise JonesMay 12, 2021

They’re looking to reduce expenses, they’re looking to get into a more predictable business model, and that’s why they’ve reached …

Is Managed Hosting Right for Your Online Store? (4 Key Considerations)

John HughesMay 11, 2021

This article was updated in August 2022. Managed hosting is an efficient way to take care of your online store. …

Marketing Healthcare with Care: The Patient-Centric Experience

Eileen SmithMay 7, 2021

If someone were to ask you which medical testing lab is your favorite, you’d probably have to take a moment …

Velocitize Talks: Alexander Frison of Inpsyde on WordPress Multisite and Custom Websites

Elise JonesMay 6, 2021

Working together in such a trusted relationship is a huge benefit for us. We can really understand all the different …

Velocitize Talks: Mez Homayunfard of Online Marketing Gurus on Organic Search Marketing

Elise JonesMay 4, 2021

You don’t try the depth of the river with both feet. I like to think the same about performance marketing. …

Online Shopping and the E-Commerce Store (3 Key Tips to Help You Succeed)

John HughesMay 3, 2021

It may seem like nearly everything’s gone digital these days. Television, books, and even shopping have been booming online. Fortunately, …

Velocitize Talks: Andrew Haussegger of Green Hat on Account-Based Marketing and B2B

Elise JonesApril 30, 2021

The secret sauce really is in how well the sales and marketing teams can work together. Andrew Haussegger is the …

Velocitize Talks: Lucky Gobindram of CemtrexLabs on Spatial Media and Virtual Training

Elise JonesApril 29, 2021

What is built on the web is not naturally applicable to an app; what’s built for an app may not …

3 Ways to Create Timeless Ads in a Fast-Moving World

John HughesApril 27, 2021

Culture moves fast. As a marketer, it can be easy to feel overwhelmed when trying to take advantage of fleeting …

Do You Speak Voice? Smart Devices, Smarter Search

Eileen SmithApril 23, 2021

Voice search is still (relatively) new, presenting a pretty significant challenge for businesses. Smart devices have their own set of …

Velocitize Talks: Dick Wechsler of Lockard & Wechsler on Media Advertising and Streaming Video

Eileen SmithApril 21, 2021

Five years of consumer behavior evolution took place in five minutes. Dick Wechsler is the CEO of Lockard & Wechsler …

Velocitize Talks: Adam Lovallo of Thesis on Optimizing Conversion Rates

Elise JonesApril 19, 2021

It’s easier to get started on this stuff than I think people make it out to be. Adam Lovallo is …

How to Apply Effective Storytelling to Short-Form Advertising (3 Key Ways)

John HughesApril 16, 2021

In this digital age, short-form advertising is a versatile tool. However, finding a way to tell a compelling marketing message …

How to Avoid Using Tired Cliches in Your Marketing (3 Key Tips)

John HughesApril 14, 2021

Let’s be honest—communication can be tough. When you’re in a bind, a well-placed cliche can undeniably help. Nevertheless, using them …

Velocitize Talks: Bill Carr of Carpe Diem on Web Design, Amazon and Headless

Elise JonesApril 12, 2021

You don’t become worth $200 billion by giving away market share easily. Bill Carr is the CEO and Chief Technology …

Search Me: SEO for Your WordPress E-Commerce Store

Eileen SmithApril 9, 2021

That search bar on your website is more important than you think—for everything from customer loyalty to conversions. However often …

Velocitize Talks: JB Kellogg of Madwire on SMB Storefronts and the User Experience

Elise JonesApril 7, 2021

Marketing in the simplest form is being where your customers, or your potential customers, are. JB Kellogg is the Co-Founder, …

3 Ways to Build Lasting Customer Trust in Your Online Store

John HughesApril 6, 2021

Trust is a crucial element in successful sales. However, it can be hard to build it with customers when you’re …

How to Apply UX Principles to Your Content Marketing

Jessica KohleyApril 2, 2021

User experience plays a critical role in engagement and conversion on a website, but many marketers forget to apply these same …

Velocitize Talks: Julio Hernandez of KPMG on the Customer-Centric Experience

Elise JonesMarch 30, 2021

You’ve got to look to the top. Are they really customer-centric? The other day I saw a client’s CEO walk …

3 Tips for Turning Your Curious Window Shoppers Into Happy Customers

John HughesMarch 29, 2021

The pandemic has sent shockwaves through the e-commerce industry. People are shopping online more, but also spending less. You might …

Velocitize Talks: Sarah Unger of CULTIQUE on Cultural Anthropology and the Human Experience

Eileen SmithMarch 25, 2021

We like to think often of Bruce Lee’s quote, Be like water. Sarah Unger is Partner + Co-Founder at CULTIQUE, …

3 Simple Ways to Add Professional Polish to Your Website

John HughesMarch 24, 2021

Earning customer trust is a critical step in most marketing efforts. Building a professional website is a strong start, but …

How to Use Gamification to Take Your Marketing to the Next Level

John HughesMarch 15, 2021

Even if you don’t recognize its name, you’re probably familiar with the concept of gamification. From language-learning sites like Duolingo …

3 of the Best Tools to Grow Your WordPress Site’s User Base

John HughesMarch 10, 2021

High traffic rates are critical to your website’s success. More visitors mean more people are seeing, interacting with, and considering …

Velocitize Talks: John Prior of twentysix on Headless CMS, Customer Experience and the Digital Space

Elise JonesMarch 9, 2021

The type of cycle that we tend to see in digital technology is a two-part cycle. First, a generation creates …

Can Your WordPress Do This? Introducing Headless WordPress with Atlas

Eileen SmithMarch 5, 2021

There are a number of reasons why businesses choose to build their websites with WordPress. For one, it’s the top …

3 Tips to Keep Your Content Consistently Updated

John HughesMarch 3, 2021

Fresh content is important for your website to remain relevant, but it can be difficult to publish new posts consistently. …

Velocitize Talks: Liam Brennan of MediaCom on Data, E-Commerce and How to Stand Out

Eileen SmithMarch 1, 2021

If you understand what the consumer’s motivations are and the potential for growth, that data is allowing us to build …

3 Tips for Creating Online Ads Your Users Want to See

John HughesFebruary 24, 2021

Advertising can be a lucrative way to spread the word about your brand. However, marketing with ads when 47% of …

Black Lives Matter: From a Single Hashtag to a Singular Movement

Eileen SmithFebruary 22, 2021

Black Lives Matter, the global movement for racial equality, has recently been nominated for the 2021 Nobel Peace Prize. According …

Velocitize Talks: Jeff Dance of Fresh Consulting on Content and Smart Machines

Elise JonesFebruary 17, 2021

If I walk down the street, I’m ingesting gigabits of data as a human being and if the computer does …

4 Do’s and Don’ts for Hitting the Right Tone During Tough Times

John HughesFebruary 15, 2021

Creating advertising that hits the right tone is critical. The stakes are even higher when your audience is on edge …

Velocitize Talks: Jared Mirsky of Wick & Mortar on the Art of Marketing and Cannabis Rebranding

Elise JonesFebruary 12, 2021

User experience and user interface need to be seamless. Technology exists to make our lives more simple. Jared Mirsky is …

Velocitize Talks: Tim Baier of Spiracle Media on Storytelling and Interactive Video

Elise JonesFebruary 9, 2021

The number one question whenever you think about doing a video like this is who is the audience and who …

How to Turn Blog Posts Into Impactful Tweets (In 3 Steps)

John HughesFebruary 8, 2021

Twitter has become a top resource for articles, news, and professional networking. It’s a fantastic platform for sharing information (in …

Velocitize Talks: Ravneet Vohra of Wear Your Voice on Diversity, Gender Bias and Inclusion

Eileen SmithFebruary 4, 2021

I think we do need to advocate, we do need to have a mission behind what we’re doing. We do …

How to Connect With Influencers During a Pandemic (3 Key Tips)

John HughesFebruary 1, 2021

When it comes to the Covid-19 pandemic, it’s probably easier to name the parts of your business that haven’t changed …

Velocitize Talks: John Schuster on Brands and the E-Commerce Market

Elise JonesJanuary 29, 2021

If you’re a company that has their values out there, you’re going to have people who don’t like you, and …

Information Overload: The Covid-19 Vaccine Goes Viral

Eileen SmithJanuary 26, 2021

It’s well documented that social media can be a reliable source of, well, unreliability. According to Smart Insights, global social …

How to Avoid a Security Breach That Hurts Your Business (and Your Clients)

John HughesJanuary 26, 2021

You’ve probably worked hard to establish your business. Unfortunately, your success can be disrupted by malicious website tools that aim …

How to Migrate a Website Without Impacting Your SEO Ranking

John HughesJanuary 22, 2021

As your business website continues to evolve, you may find yourself eventually needing to migrate it to another web host. …

Velocitize Talks: Adam Wolf of Wunderman Thompson on Customer Data and Human Behavior

Elise JonesJanuary 21, 2021

If you build a skill with the intelligence of a web service, you can change the web service five times …

5 Effective Blogging Tips for a Supplementary Online Store

John HughesJanuary 19, 2021

Running a supplementary online store is a savvy way to generate interest in your business and offerings. However, if that …

5 Ways to Properly Invest in Digital Advertising

Joey HeldJanuary 14, 2021

WPP’s media agency GroupM recently updated its estimates for U.S. advertising expenditures and made an impressive discovery. For the first …

Velocitize Talks: Dan Pankraz of Leo Burnett Australia on Behavioral Science and Design

Elise JonesJanuary 12, 2021

Our focal point is very much around understanding how we can generally help people. You can only do that if …

Killer Advice for Creating Personalized Customer Experiences

John HughesJanuary 11, 2021

If you’re looking for ways to better connect with your customers, there are plenty of strategies that could work to …

New Year’s Evolution: How Marketing Got Through 2020

Eileen SmithJanuary 7, 2021

2020 was the year that changed absolutely everything. From the mask on our face to sheltering in place, we did …

Marketing Lessons Learned from 2020

LuAnn GlowaczJanuary 6, 2021

“Well, 2020 is here. And, so far, it doesn’t look much different than December 2019,” quipped a freelance writer as …

Among Us: The Growing Role of Gaming in Marketing

Joey HeldJanuary 4, 2021

Among Us, the online social deduction game, was released in June 2018 by Innersloth. Upon its arrival, it received minimal …

World of Work Velocitize

The World of Work: Business Goes Remote

Sally-Ann O'DowdDecember 29, 2020

The Rise of Filipino Virtual Assistants as Business Goes Remote Dave Davies, CEO of Beanstalk Internet Marketing, doesn’t usually hire …

The 10 Biggest Ads on YouTube in 2020

Ayaz NanjiDecember 23, 2020

Every year when YouTube releases its list of the most viewed ads on the platform, there are some consistent themes, …

Velocitize Talks: Nick Katsivelos of Microsoft Design on Inclusive Design, Smart Risk and Automation

Elise JonesDecember 21, 2020

When you start to look at who’s excluded, you find ways that you can make your products better and have …

4 Top Tips for Implementing IoT-Enabled Marketing

John HughesDecember 18, 2020

Businesses face many challenges when it comes to creating personalized and unique customer experiences. However, acquiring data on users’ habits …

A New Kind of Wave: Marketing to Sports Fans When There Are None in the Stands

Joey HeldDecember 17, 2020

One of the draws of live sports is being surrounded by people all rooting for the same cause. High-fiving random …

Data-Backed SEO Insights for 2021

Kristen HicksDecember 16, 2020

In the field of search engine optimization (SEO), a few big truths stay consistent over time. SEO professionals can make …

10 Brilliant 2020 Holiday Ads

Ayaz NanjiDecember 15, 2020

Holiday ad campaigns tend to take a similar holly, jolly approach year after year, and often feature familiar sights like …

Velocitize Talks: Caron Cooper of CannaSiteCo. on the Competitive Cannabis Marketplace

Elise JonesDecember 14, 2020

We developed an aversion to paying for something that we thought we could do ourselves, that we could figure out …

Should We Pay for Twitter? Not Everyone Agrees with Scott Galloway.

Sally-Ann O'DowdDecember 10, 2020

Scott Galloway, the self-made millionaire who predicted Amazon would buy Whole Foods, argues in his third book that Twitter should …

2020 Holiday Shopping by the Numbers

Ayaz NanjiDecember 10, 2020

This has been a very unusual year (to put it mildly). So it’s no surprise that the holiday shopping season …

The Emoji Question: Do They Belong in Marketing? 🤔

Kristen HicksDecember 9, 2020

The way we communicate evolves. It always has. Yet the internet has brought an explosion of new communication channels, which …

Velocitize Talks: Adam Good of WPP Australia and New Zealand on the Evolution of Martech

Elise JonesDecember 8, 2020

One of the biggest brand differentiations you can drive is using technology and personalization, being relevant at the right stage …

How to Host Virtual Events During the Coronavirus Pandemic (6 Key Tips)

John HughesDecember 7, 2020

Running a successful event can be challenging at the best of times, but Covid-19 has forced many in-person gatherings online. …

Slashed Martech Budgets Hold Hidden Potential

LuAnn GlowaczDecember 4, 2020

Things were looking up for marketing technology budgets mere months ago. As late as August 2020, CMOs across the nation …

Velocitize Talks: Neil Harner of Inverse Paradox on Ecommerce, Web Design and the User Experience

Elise JonesDecember 4, 2020

It’s like an attention span. I would argue it’s probably half of that now because if you don’t get something …

Velocitize Talks: Andy Dobson of Publicis•Poke on Storytelling and Connecting with Customers

Elise JonesDecember 3, 2020

You have an opportunity as a brand to define the kind of relationship that you want with your customer. The …

4 Killer Tips for Engaging Your Customers Using Location-Based Data

John HughesDecember 2, 2020

Businesses face many challenges on the road to being successful and profitable. Some of these include staying competitive and providing …

Making Waves with Eco-Friendly Marketing

Sally-Ann O'DowdDecember 1, 2020

4ocean’s digital leads share the inside scoop on building a purpose-before-profit company.  Between Thanksgiving and New Year’s Day, Americans will …

Charging for Loyalty: Paid Loyalty Programs Are Possible

Kristen HicksNovember 30, 2020

Customer loyalty has become more complicated this year. Consumer surveys show that 55% have switched from a former preferred brand …

Velocitize Talks: Ab Emam of Web Development Group on SEO, Voice and Content

Jennifer JonesNovember 25, 2020

I believe that digital marketing in general is confusing. So how do you know what works and what doesn’t? A …

10 Very 2020 Thanksgiving Marketing Campaigns

Ayaz NanjiNovember 24, 2020

This Thanksgiving is strange for many people across America, with Covid-19 affecting everything from travel plans to the size of …

Happy Digital Stay-at-Home Thanksgiving!

LuAnn GlowaczNovember 23, 2020

Let’s talk turkey. This Thanksgiving, everything from Turkey Trots to NFL games to the Macy’s Thanksgiving Day Parade, are going …

Velocitize Talks: Anthony Richardson of SportsTG on Connecting Athletes, Live and Online

Elise JonesNovember 20, 2020

People want to have an easy convenient experience the first time they start touching the [sports] club, even from the …

The Future of Shopping Is Live

Sally-Ann O'DowdNovember 19, 2020

The Future of Shopping is Live was updated in May 2022. Covid-19 massively accelerated the direct brand economy. There is …

Velocitize Talks: Paulo Simas of W2O Group on Cause-Based Marketing and Earning Trust

Elise JonesNovember 18, 2020

If you look at how we learn, how we search, how we discover, how we transact in our everyday life—it’s …

“Out of Stock” Doesn’t Have to Mean Out of Customers

Kristen HicksNovember 17, 2020

You have worked so hard to build the kind of brand that inspires loyalty in customers. But not everything is …

How to Translate Your Website into New Cultural Markets

John HughesNovember 16, 2020

Moving your business into new cultural markets is never easy. If your target audience happens to have a different language …

Velocitize Talks: Cameron Van Orman of Planview on Agile Marketing in a Pandemic

Eileen SmithNovember 12, 2020

In this time, sharing vision and context is critical. I find that marketers crave for and thrive with more context. …

Gettin’ Real with Instagram Reels

Joey HeldNovember 12, 2020

This August, Instagram debuted Reels, “a new way to create and discover short, entertaining videos on Instagram.” The feature allows …

Velocitize Talks: Jamey Boike of Revere on Storytelling, Brands and the Purpose-Driven Business

Elise JonesNovember 10, 2020

We organize around the story, around the client’s story, and it simplifies things for us. Jamey Boike is the Founder …

3 Strategies for Boosting Customer Engagement With Augmented Reality (AR)

John HughesNovember 9, 2020

Perhaps the best way to boost customer engagement is to offer unique experiences. If your brand provides something that none …

Velocitize Talks: Lucas Welch of Highspot on the Right Content and Staying True to Your Mission

Elise JonesNovember 9, 2020

Once you’ve captured that attention and people start to consider that a priority, they’re going to come further down the …

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5 Social Media Lessons From the 2020 Election

Ayaz NanjiNovember 5, 2020

The 2020 U.S. presidential election was not only incredibly close, it was also incredibly expensive. It’s estimated that $6.6 billion …

Velocitize Talks: Fred Schebesta of Finder on Entrepreneurship, Startups and FinTech

Elise JonesNovember 4, 2020

Many companies have different channels that they are really good at. Over time they add more and more and more, …

Using Newsjacking and Trending Topics in Your Marketing

Kristen HicksNovember 4, 2020

The Merriam-Webster Twitter account has become known for updates that in some way comment on or address the news of …

Voting for News and the Brands That Advertise There

Sally-Ann O'DowdNovember 3, 2020

On Election Day, Velocitize Explores the Role of Media and Advertising in a Democracy  Is the media angelic?  Far from …

From Boardroom to Newsroom: Organizations Turn to Journalism

Sally-Ann O'DowdNovember 2, 2020

When Jay-Z launched Tidal, his streaming service, he compared music to water, claiming incorrectly that water is free.  “Music is …

10 Great Marketing Websites for Digital Marketers

John HughesNovember 2, 2020

Whether you’re a digital marketer by trade or just fascinated by the rapidly evolving industry, there are plenty of marketing …

How to Tackle Social Media Listening and Monitoring

Ayaz NanjiOctober 30, 2020

When it comes to digital platforms in general, and social media in particular, brands are often focused on what they …

Velocitize Talks: Karim Marucchi of Crowd Favorite on Customer Data Collection and Open Source

Elise JonesOctober 29, 2020

Clients are always looking for the same thing. They don’t want to learn how to actually program; they need a …

I’m With the Brand: The New Journalism and Brand Marketing

LuAnn GlowaczOctober 28, 2020

Brands are creating their own content these days. Can you blame them? Content marketing costs 62% less and generates about …

Velocitize Talks: Amy Balliett of Killer Visual Strategies on Why Visual Marketing is the New Marketing

Eileen SmithOctober 27, 2020

Visual content is king but, more importantly, quality visual content reigns supreme. Amy Balliett is CEO and Founder of Killer …

5 Tips for Creating Engaging Video Content for Gen Z

John HughesOctober 26, 2020

The demand for video content continues to increase, especially among Gen Z. According to a 2018 study, 85% of U.S. …

Digital Democracy: We Can Do This

Sally-Ann O'DowdOctober 22, 2020

This is the second story in a two-part feature about Vote Early Day and Vote for Your LIfe voting initiatives. …

Nike’s Big Bounce Back: 5 Digital Lessons

LuAnn GlowaczOctober 22, 2020

This article was updated on October 26, 2021. It’s been a volatile year for many brands, the Nike brand among …

Velocitize Talks: Adam Broetje of Odd Dog Media on SEO and Small Businesses

Elise JonesOctober 21, 2020

If you’re going to do any of this digital marketing and spend money, [make sure] that you know where those …

Covid-19’s Impact on Email Engagement

Ayaz NanjiOctober 21, 2020

Covid-19 has affected nearly every aspect of people’s lives, from how they work to what they purchase. For marketers who …

Survey Says: 8 Common Survey Errors to Avoid

Kristen HicksOctober 20, 2020

Surveys are valuable for understanding your target audience better, and can be a great way to create original research that …

Velocitize Talks: Russell Meyerowitz of Brand Knew on Purpose-Driven Initiatives and Nonprofits

Eileen SmithOctober 19, 2020

As we’re progressing on the technology side, it’s about being able to create those more optimized experiences based on the …

How to Implement Stellar Customer Support for Your Brand

John HughesOctober 19, 2020

Businesses today operate in an uncertain environment. Customer dynamics are increasingly more complex, and brands need to stay in tune …

Velocitize Talks: Lauren Leva of Grafik on the Customer Experience, the Omnichannel Approach, and C-SPAN

Elise JonesOctober 16, 2020

One of the biggest challenges and opportunities is that there are more places a brand can interact with their audience …

Speaking From the Art: Graphic Designers, Photographers & Animators Share Their Favorite Podcast Art

Joey HeldOctober 14, 2020

There are now more than one million podcasts out in the world, with a combined 30 million episodes between them. And …

Velocitize Talks: Executive Creative Director Mark Shewmaker on the Human Side of AI

Eileen SmithOctober 13, 2020

The stuff you love the most, that provides you the most value as a consumer, is probably driven by AI. …

5 Social Media Marketing Trends In 2020

John HughesOctober 12, 2020

Social media is now an integral component in digital marketing and a core part of any advertising strategy. However, with …

It Can Happen Here: Free Speech on Trial

Sally-Ann O'DowdOctober 8, 2020

Five years ago, the satirical and controversial magazine Charlie Hebdo was practically an unknown entity outside of France. Today, the …

The Great Pivot: How Content Marketers Responded to Crisis

Kristen HicksOctober 7, 2020

Every industry has been changed by the pandemic. And while in some cases that’s meant catastrophe, in others it’s more …

Velocitize Talks with Daniel García of Kluge Interactive on Smart Design, User Experience and PWAs

Elise JonesOctober 6, 2020

It’s a safe space to talk about where things are going or high level discussions about design and how to …

5 Things Companies Can Learn From CBD Brands

Joey HeldOctober 6, 2020

Cannabidiol—more commonly referred to as CBD—is the second most prevalent active ingredient of marijuana. CBD comes directly from the hemp …

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Safe, Sane and Healthy: Ethical Video Advertising

Sally-Ann O'DowdOctober 2, 2020

Amy Williams, CEO of London-based ad-tech company Good-Loop, thought she’d have a U.S-based sales team by now. A January 2020 …

Velocitize Talks: Phil Crumm of 10up on Martech Consolidation, WordPress and Content

Elise JonesOctober 1, 2020

Whenever somebody figures out how to crack the content personalization nut, they’re going to make a lot of money and …

Navigating the New Pandemic Learning Experience

Bill RobbinsSeptember 30, 2020

As work slows for thousands of marketing professionals across the country, many are finding new ways to reinvent themselves and …

How to Write Quality Content for Your Blog

John HughesSeptember 30, 2020

Creating content that stands out and grabs readers’ attention can be daunting. There are several million websites in existence, and …

Velocitize Talks: Jacob Stanley of StudioHawk on Predictive Search, Mobile-First and Google

Elise JonesSeptember 29, 2020

It’s great to have all this data. Big data is the most valuable commodity in the world now, but how …

Velocitize Talks: Maria Twena of 9thWonder on Connecting With the Hispanic Market & Latinx Consumer

Eileen SmithSeptember 28, 2020

You can lift the whole market in a much more efficient way if you target the influencers and give them …

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The Big Bang: How Digital Is Transforming Streaming Audio

Ayaz NanjiSeptember 25, 2020

The ways in which people listen to and access audio content has changed significantly over time, including revolutions sparked by …

Velocitize Talks: Chas Lacaillade of Bottle Rocket Management on YouTube and Increasing Conversions

Elise JonesSeptember 24, 2020

No matter what it is that you’re specifically curious or interested in, there’s more of that available to you than …

Culture Shock: Critical 2020 AP Style Guide Changes

LuAnn GlowaczSeptember 24, 2020

A lot has changed in 2020, including the way we talk and write. This year, more than ever, style guide …

Every Vote Counts

Sally-Ann O'DowdSeptember 22, 2020

Velocitize explores ViacomCBS’s voter initiatives. Maggie Blackwell, a 24-year-old teacher in Fort Wayne, Ind., was studying in Mexico in 2016. …

The Dark Side of UX: Why to Avoid Dark Patterns

Kristen HicksSeptember 22, 2020

When you scroll through your credit card statement, you notice a charge you don’t remember making. A little bit of …

Velocitize Talks: Andrew Thorn of DigitalMaas on Chatbots, Voice Search and Personalization

Elise JonesSeptember 21, 2020

People have to experience what personalization is all about. A lot of people that are wary of it probably haven’t …

Velocitize Talks: Phoebe Scott of Synctree on Changing Careers, Gen Z and AI

Elise JonesSeptember 18, 2020

You’ve got to remember that the largest credit card companies and retailers in the world get hacked. It happens. What …

The LinkedIn Makeover: How the Platform Is Changing

Ayaz NanjiSeptember 17, 2020

LinkedIn can sometimes feel a bit set in its ways, especially compared with other social networks. While consumer-centric platforms such …

What do Rob Lowe, Oprah and Charlamagne Tha God Have in Common?

Sally-Ann O'DowdSeptember 16, 2020

Podcasts. They love hosting podcasts—they love their advertisers even more. Such was their collective messaging during the Interactive Advertising Bureau’s …

The Rise of the “English Language First” Hispanic and Why Brands Need to Take Note

Maria TwenaSeptember 15, 2020

This article was updated in July 2021. Maria Twena is the Global Head of Consumer X at 9thWonder, a multinational, …

9 Strategies to Build Your Email List

Joey HeldSeptember 14, 2020

Nearly nine out of 10 marketers use email marketing to distribute content. It’s an effective tool, as it provides you …

Velocitize Talks: Yasmin Grigaliunas of WBGS on the Purpose-Driven Business and the Circular Economy

Elise JonesSeptember 11, 2020

If you can leave your ego at the door as a founder, you can actually grow your business exponentially. You …

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A Very Modern Production

Sally-Ann O'DowdSeptember 10, 2020

“A Very Modern Production” is the third story in a series about how the pandemic is changing advertising. The first …

Beyond Vanity Metrics: The Important Role of Micro Conversions

Kristen HicksSeptember 10, 2020

You hear it all the time in marketing circles: don’t get caught up on vanity metrics. The metrics that actually …

AR vs. AI: Which Technology is Right for Your Marketing Company?

John HughesSeptember 10, 2020

This article was updated in October 2021. With the digital landscape evolving every day, marketers have more than just social …

Grant for the Web: The Future of Web Monetization

Eileen SmithSeptember 9, 2020

In this Q&A, Chris Lawrence, Senior Program Manager for Grant for the Web and nonprofit executive, expands upon the program’s …

Velocitize Talks: Futurist and Author Brian Solis on Creativity and Lifescaling

Eileen SmithSeptember 8, 2020

This interview was originally recorded at SXSW 2019 and has been updated accordingly. Research led me to discover what was …

Check It Out: Should Instagram Checkout Be a Part of Your Marketing Strategy?

Joey HeldSeptember 8, 2020

Instagram has just introduced Checkout, an exciting new feature that could change the way brands sell across social media. Okay, …

Velocitize Talks: Elizabeth Lukas of Decoded on Client Education, Data and Facebook

Julie DyeSeptember 3, 2020

Whether or not you’re leading a team of data scientists or hands-on with the data directly, you need to understand …

Making It, Safely

Sally-Ann O'DowdSeptember 2, 2020

Doner Creatives Rock the Motor City…and Istanbul, too This is the second story in an ongoing series of how the …

Mask Marketing: 9 Brilliant Covid-Related Ads

Ayaz NanjiSeptember 2, 2020

An unexpected effect of the pandemic is that it has made advertising both more important and more interesting through its …

4 Marketing Technologies Every Marketer Should Know

John HughesSeptember 2, 2020

Optimizing your marketing strategy for the most impact will typically involve some kind of technology, whether it’s an email list …

Velocitize Talks: Richard Coope of Brightful on Remote Working and Finding Joy

Elise JonesSeptember 1, 2020

Where you find joy in what you do is where you will have the most amount of impact. Richard Coope …

Velocitize Talks: Mark Uttley of AKQA on Customer-Centric Marketing, Privacy and Data

Jennifer JonesAugust 31, 2020

We find that really helping clients with customer-centric marketing helps them move away from products that are orientated around business …

Human Nature: Chatbots Help Brands Get Real

Joey HeldAugust 28, 2020

The history of chatbots dates back all the way to 1966, when MIT professor Joseph Weizenbaum made ELIZA, which took …

Creativity in a Pandemic

Sally-Ann O'DowdAugust 26, 2020

In the Covid era, a little serendipity helps. This is the first article in an ongoing series of how the …

How a Baby Panda Broke the Internet

LuAnn GlowaczAugust 26, 2020

Finally, the world sighs, over something good. A giant panda cub was born at the Smithsonian’s National Zoo Friday night, …

4 ‘Home Run’ Digital Marketing Campaigns You Can Learn From

John HughesAugust 25, 2020

Creating a digital marketing campaign can often feel like more art than science. With such a significant investment of time …

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Beyond the Binary: Making Marketing Truly Gender Inclusive

Kristen HicksAugust 24, 2020

For generations, much of the population has tried to neatly divide the world into male and female. That binary method …

Above the Fold: Democrats and Republicans Unite in Support of Local Media

Sally-Ann O'DowdAugust 20, 2020

Yes, you read that right. As the “MyPillow guy” claims President Trump is “enthusiastic” about the use of the plant …

All the News That’s Fit to Post? Trusting News and Brand Journalists

LuAnn GlowaczAugust 20, 2020

Cue the memes. Americans who get news mainly from social media sources are less engaged and less knowledgeable. They’re also …

Velocitize Talks: Shari Reichenberg on AI, Personalized Content and Customer Intimacy

Jennifer JonesAugust 19, 2020

AI opens its own set of ethical issues that needs to be addressed. It’s an incredible tool that allows marketers …

Back-to-School (Sort Of): Shopping in this Strange Season

Ayaz NanjiAugust 17, 2020

Back-to-school (BTS) shopping tends to be fairly predictable, with kids and parents typically having a good sense of what the …

Velocitize Talks: Joe Leverson of Gamma Communications on AI and Personalizing the Customer Experience

Jennifer JonesAugust 14, 2020

It’s the next-generation communication technology which we focus on and we want to deliver to the UK business. Joe Leverson …

When Your Efficiency Product Makes Things Less Efficient

Kristen HicksAugust 14, 2020

Your boss was sick of wading through an overflowing email inbox every day and had an epiphany. The answer is …

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Keeping Informed in the Age of Disinformation

Bill RobbinsAugust 12, 2020

Shortly after the 2016 presidential election, PepsiCo was dragged into a national boycott over something no one ever said. Welcome to …

Do Facebook ‘Likes’ Really Matter?

John HughesAugust 11, 2020

With almost 3 billion users worldwide and status as the fourth most visited site in the world, Facebook is undoubtedly …

The Show Must Go On: Quarantine Concerts & Marketing in the New Normal

Joey HeldAugust 10, 2020

As much of the world continues to practice social distancing, we’re finding ourselves on our phones and computers more regularly. …

Velocitize Talks: Todd DeRemigis of TBC on Authenticity and the Staying Power of Websites

Elise JonesAugust 6, 2020

You think about what an experience means in the digital marketplace; all together it’s not just a website or a …

Clean Living: “Clean” Is Now a Co-Branded Promise

LuAnn GlowaczAugust 5, 2020

Covid-19 has affected every industry. But few have needed to pivot more than the travel and hospitality industry. As the …

Velocitize Talks: Ben Ostrower of Wide Eye on Purpose-Driven Marketing and Social Change

Elise JonesAugust 4, 2020

We live in a world now in where digital is the whole thing. When people talk about digital marketing, they’re …

How to Make the Most of Influencer Culture

John HughesAugust 3, 2020

The emergence of micro-influencers has had a unique effect on advertising. Traditionally, the number of followers and therefore, reach of …

Born to Be Digital: Generation Influence

Eileen SmithJuly 30, 2020

What Shapes Generation Influence? From baby boomers to Gen X to Millennials to Gen Z (and don’t forget the up-and-coming …

Extreme Makeover: How to Promote a New Website Launch

Mikel BruceJuly 30, 2020

Launching a new website is an amazing marketing opportunity. But if you fail to “shout it from the rooftops” when …

Alpha Blog: Why Your Clients Should Be Blogging

John HughesJuly 30, 2020

Content marketing is indisputably valuable as a means of informing potential customers of a business’s existence. A blog increases the …

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Dear Mark: Companies Boycott Facebook Ads

Sally-Ann O'DowdJuly 28, 2020

As brands engage in a Facebook ad boycott, will their own websites and apps become new and improved “safe” places? …

You’re the Inspiration: Leonid & Friends Lights Up Social Media

Bill RobbinsJuly 27, 2020

This article about Russian Chicago tribute band Leonid & Friends was updated in December 2021. Russian musical director Leonid Vorobyev …

Velocitize Talks: Leigh George of Freedom on the Customer-Centric Experience and Personalization

Elise JonesJuly 23, 2020

A lot of what I see [regarding] personalization is really focused on technology: what’s going to enable us to reach …

Using TikTok to Promote Your Business

John HughesJuly 23, 2020

With new social media platforms popping up on every corner, businesses are pressured to keep up and reach out where …