Lamb Agency is a premium digital agency based in Brisbane, Australia. They specialize in Shopify and ecommerce, digital strategy, and disruptive technology. Some of their notable clients include Virgin Australia, Terry White Chemmart, and Queensland Museum.
In this episode of Velocitize Talks, we sit down with Greg Nelson, Managing Director at Lamb Agency Australia, to talk about standing out in a crowded space, disruptive technology, and preventing digital failures.
The rise of ecommerce giants, like Amazon, present a unique challenge to brands. On the one hand, they can sell, but on the other, they lose the client relationship. Ultimately, owning that relationship is how you build a profitable business.
A Viewing Guide
Cutting Through the Noise (1:37)
With huge masses of content being created online, it’s important for content creators to cut through the noise. Lamb Agency uses two strategies to become distinctive and memorable: a high-quality aesthetic and conciseness.
Ecommerce is a great example of an industry that has evolved in design, technicality, and user experience. Lamb Agency has been in the ecommerce industry through years of changes and evolutions. Why are giants, like Amazon, so successful? How do you work with the giants to ultimately help and not hurt your ecommerce business?
Technology That Will Change the Game (6:50)
Although not at all close to being consumer-ready, forward-thinking technologies like subvocalization and augmented reality (AR) is guaranteed to change the game. While some technology is trendy, its impact is short-lived. What concepts and ideas are destined to be groundbreaking and in what industry will they make the most impact?
The Omnichannel Problem and Preventing Digital Failure (9:14)
The goal of omnichannel marketing was to more effectively and efficiently meet the needs of the modern customer but when brands try to leverage multiple channels in tandem, it often becomes more complex and less convenient. Is it time to debunk the theory of omnichannel marketing?
Precursor elements, Nelson says, are the key to preventing most major mistakes that result in digital failures. Another way to prevent unwanted outcomes includes taking the necessary steps to make sure the client and the agency are in alignment.
Providing a Superior Customer Experience (12:10)
Practically every brand with an online presence is competing to become the leaders in customer experience. Quick wins in delighting the customer, however, can begin after the purchase. Whether it’s intricate packaging or strategically branded assets, the post-purchase experience should not be overlooked.
For more information on Lamb Agency, check out their website. To stay up to date with Greg Nelson, follow him on Twitter.