There are three phases to promoting your content: planning, cross-promotion, and analyzing and reporting.
In a report The Comprehensive Guide to Content Promotion, HubSpot breaks down how to generate more leads with strategic content creation and distribution.
Set goals, brainstorm, and determine what success looks like.
Before you start the process, set goals, brainstorm, and determine what your promotional levels are important for your success.
After that, create images, landing pages, emails, blogs, and map out social media strategy.
Don’t underestimate the power of the blog.
Blogs are very important to getting traffic to your site and giving Google searchers more opportunities to find you.
Your website is also essential for promoting new offers.
Calls-to-action, social sharing buttons, custom messages and creating a content library are your greatest marketing asset.
Don’t underestimate the role of social media.
Obviously social media plays a big role in promoting your content. Change up your social media pages when promoting something.
At the end of the day, the numbers you measure when experimenting with content promotion is what’s truly going to help your content team.
Using these tips can help you meet your goals and get eyes on the great content you have created. Remember to try new things and be strategic.