To most consumers over 30, the AT&T brand has a ring to it—a telephone ring. Chief marketing officer Mo Katibeh …
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Data is great to trace the macro trends, but “it doesn’t give you the why” of those trends, said India …
This is part of a series of articles highlighting some of the issues agencies and marketers will focus on during 2019. They’re …
Gen Z takes much technology for granted, so dazzling them with digital tools is a non-starter, said Jonah Stillman. The …
This is part of a series of articles highlighting some of the issues agencies and marketers will focus on during …
This is the first of a series of articles highlighting some of the issues agencies and marketers will focus on …
As U.S. voters headed to the polls in a divisive election, executives from top marketers took a hard stance against …
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Velocitize Talks: Gianfranco Chicco, European Marketing Director, Lovie Awards, on Creativity
Marketers have to tell stories that engage their audience, and not obsess about pleasing everyone, said Gianfranco Chicco, European Marketing …
Facing an underwhelming economy, marketers have to go all-in to boost growth for their brands, taking risks and trying new …