Some consumers don’t trust brand messaging. That’s why consumer-driven information, word of mouth marketing, and online reviews are becoming so popular.
In a report, ReadyPulse highlighted the power of influencer marketing and walks through the reasons that you should use it as part of your marketing strategy.
Influencers take many forms.
The report defines an influencer as “a person who has a greater-than-average reach or impact through word of mouth in a relevant marketplace.” This means that it may take many forms. Whether it’s internal talent or a celebrity, however, it’s important to leverage influencers as part of your marketing strategy.
The buyer’s journey has changed.
Two-thirds of touch points involved in buying a product include online reviews and recommendations from others. This is why getting influencers on your side is key.
Influencers communicate with each other.
Influencers can have a two-way dialogue that lasts longer than a social media brand mention that gets lost in a user’s feed after a few minutes.
Influencers have more trust.
Consumers have more trust in influencers than a brand convincing them to buy a product. Moreover, influencers are an ongoing media channel and will work for you or against you when you’re not in the office.