With many business’ fiscal years coming to a close, it’s time to consider your next year’s budget. One entry you …
Digital
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Digital marketers have worried about placing ads next to unsafe content for quite some time now. In fact, brand safety …
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Velocitize Talks: Jeremy Bierma, Performance Director of Bohemia Group, on Media and Creativity
Building a better media buying model can help marketers and agencies make more efficient and creative use of their budgets, …
Digital channels are now a part of life, and marketers need to learn to work with this reality. That was …
A positive website experience leads to better conversion rates. Unfortunately, lots of businesses focus only on a nice web design. …
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Velocitize Talks: Gianfranco Chicco, European Marketing Director, Lovie Awards, on Creativity
Marketers have to tell stories that engage their audience, and not obsess about pleasing everyone, said Gianfranco Chicco, European Marketing …
A manufacturer of bleach and household cleaners hardly comes to mind when thinking of technological innovation in marketing. Eric Reynolds …
Artificial Intelligence (AI) has changed the way consumers shop and marketers promote products. It’s also affected how algorithms such as …
Digital transformation is a tough process, but it is essential to keep up with the evolving environment, said Tansel Adacan, …