The digital experience is evolving into a hands-free future, with voice and images becoming a bigger part of the context of communications and engagement depending less on keyboards. Interfaces such as augmented reality and virtual reality are adding layers of more personal experience, says Raashi Rosenberger, creative strategy lead at Pinterest.
“A lot of people are taking about what the world will look like when the keyboard is gone,” Rosenberger told Velocitize Talks. Personalized visual input is one vision of the future, she said.
“All these visual-inspired technologies are going to come together and what we see is that’s actually how the future is… how people expect to have information served to them,” said Rosenberger.
The advertising industry is also evolving to adapt to those emerging technologies. “There’s a lot more overlap,” between agencies, clients and platforms and it is making platforms more creative and everyone more accountable, because they understand one another’s business, said Rosenberger. “As experiences become shared… the end output actually becomes better.”
Having multiple specialties is still important, but having an understanding of the client is important too, said Rosenberger: “Digital isn’t new anymore, but there are a lot of emerging technologies,” she said. “It’s impossible to be an expert in everything.”
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