Limore Shur of Mod Op on Storytelling, Creativity, and Personalization

Mod Op is a full-service agency providing brand strategy, advertising, creative development and design, digital marketing, public relations, research, SEO, social media marketing, video production and web development to clients in both the B2C and B2B markets. With offices in New York, Dallas, Los Angeles, Miami, Portland and Panama City, Panama, Mod Op pairs data and innovation with expertise to best serve clients across the U.S. and Latin America. Some of their notable clients include Microsoft, Marriott Hotels, and Exxon Mobile.  

In this episode of Velocitize Talks, we sit down with Limore Shur, Chief Creative Officer at Mod Op, to discuss the hallmarks of great storytelling, the challenges of personalization, and incorporating social impact into branding.

“I think we are getting to that point where creativity is as accessible as when we had nothing.”

Mergers and Unified Culture (0:30)

In 2017, digital marketing agency Modus Operandi (Mod Op) merged with creative branding and motion graphics company Eyeball. Mergers present unique challenges to both companies involved. How do you establish new, unified company culture?

The Source of Creativity (4:54)

Exceptional creativity can be derived from a variety of places. Is it better to have a broad, multidisciplinary approach to creativity or do creatives who meticulously hone their craft achieve more success? Broad creative thinkers might be more suited to different roles than those who are experts in their field.

The Hallmarks of Good Storytelling (8:32)

Good storytelling comes in a variety of forms. It can be instantaneous or long-form. It can live on a variety of mediums. Can you bring exceptional storytelling into marketing or are they two separate entities? Is technology leveling the playing field for creativity?

Taking Personalization to the Extreme (11:59)

Newly created content and ideas are being released into a world in which consumers live in echo chambers of their own curation. Is personalization being taken to the extreme and not allowing audiences experiences to expand?

Social Impact and Marketing (14:20)

Incorporating social impact into branding is intriguing among younger generations. With brands beginning to operate more like NGOs, they have a real opportunity for impact. How do you effectively incorporate social impact into branding or marketing?

For more information on Mod Op, check out their website or follow Mod Op on Twitter.