The transformation of business demands a transformation in how businesses approach talent and work, said Tim Walmsley, CEO and founder …
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The ability to change is essential to keep up with today’s technology, said Steven Moy, executive VP and chief technology …
Marketers need to approach their marketing challenges as business challenges, said Mark Avedissian, managing director of online marketing company ReachLocal. …
Pioneering communications and creative forms will often encounter pushback, but that can be a sign that innovators are breaking new …
Voice response is a way to engage consumers on a new level, but it uses a form of communication that …
Sometimes brands need to be persuaded to look away from the shiny technology and focus on the experience, said Mark …
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Velocitize Talks: Jeremy Bierma, Performance Director of Bohemia Group, on Media and Creativity
Building a better media buying model can help marketers and agencies make more efficient and creative use of their budgets, …
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Velocitize Talks: Gianfranco Chicco, European Marketing Director, Lovie Awards, on Creativity
Marketers have to tell stories that engage their audience, and not obsess about pleasing everyone, said Gianfranco Chicco, European Marketing …
A manufacturer of bleach and household cleaners hardly comes to mind when thinking of technological innovation in marketing. Eric Reynolds …