Social media has the potential to do good, despite concerns over fake news and online bullying, said Anastasia Goodstein, senior …
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In a post-truth, post-media environment “everything is on the table” when it comes to engaging consumers, whether it is new …
Advertising, promotions and PR are still parts of the “marketing toolbox,” but building experiences is central to building a community …
Quality content that entertains, educates and brings value to the consumer is the way forward in a highly competitive environment, …
The rules of engagement for marketers have changed dramatically, said Didrik Fjeldstad, VP of marketing at Scandinavian Airline Systems. Marketing …
Marketers are becoming technologists to adapt to the new needs of the trade, but there is still not enough training …
Diversity was in the air at the recent annual meeting of the American Association of Advertising Agencies. At the heart …
The public treats artificial intelligence as if it were a futuristic concept, but automation is already powering many functions of …
The advertising agency community is being forced to rethink its very existence when faced by evolving consumers and new competitors, …