The gee-whiz stage of marketing technology is over, and now it’s time for tools such as artificial intelligence to adapt …
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SXSW 2019: Grow Up, Technology
Effective technology should be table stakes for all agencies and they are best judges of what marketing technology is worth …
To most consumers over 30, the AT&T brand has a ring to it—a telephone ring. Chief marketing officer Mo Katibeh …
When Kathy Button Bell became chief marketing officer at Emerson in 1999, she wasn’t just the first CMO at the …
Data is great to trace the macro trends, but “it doesn’t give you the why” of those trends, said India …
This is part of a series of articles highlighting some of the issues agencies and marketers will focus on during 2019. They’re …
Gen Z takes much technology for granted, so dazzling them with digital tools is a non-starter, said Jonah Stillman. The …
When Super Bowl LIII kicks off, advertisers will be crossing their fingers, hoping for a nail-biter that will keep viewers …
This is part of a series of articles highlighting some of the issues agencies and marketers will focus on during …