Building a better media buying model can help marketers and agencies make more efficient and creative use of their budgets, …
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Velocitize Talks: Jeremy Bierma, Performance Director of Bohemia Group, on Media and Creativity
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Velocitize Talks: Gianfranco Chicco, European Marketing Director, Lovie Awards, on Creativity
Marketers have to tell stories that engage their audience, and not obsess about pleasing everyone, said Gianfranco Chicco, European Marketing …
A manufacturer of bleach and household cleaners hardly comes to mind when thinking of technological innovation in marketing. Eric Reynolds …
Digital transformation is a tough process, but it is essential to keep up with the evolving environment, said Tansel Adacan, …
Facing an underwhelming economy, marketers have to go all-in to boost growth for their brands, taking risks and trying new …
Marketers are beginning to see the advantages of a design thinking, said Dominic Zammit, head of digital at Conran Design …
Cultural transformation and disruptive innovation go hand in hand, said Mike Woodrow, CEO of Orange Digital. While working on a …
Velocitize welcomes back Jim Stewart of Australia’s StewArt Media and its community of “rankers,” professionals focused on digital marketing and SEO. Hey, …
Technology is changing search, from voice response to artificial intelligence, but brands still need to focus on the basics of …