Design will be a critical part of the user experience and marketers will need on focus on consumer needs to …
Velocitize Talks
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The public is always skeptical of content, especially interactive content, and the recent news of social media manipulation involving Facebook …
Branding that mixes purpose, storytelling and emotion is emerging as brands try to stand out, said Winston Binch, chief digital …
Content and influencer marketing are facing a challenge as they mature, said Ryan Pitylak, CEO of agency Unique Influence. The …
The drive for purpose among brands is bringing marketing and consulting closer together, especially in the digital arena, said David …
Social media has the potential to do good, despite concerns over fake news and online bullying, said Anastasia Goodstein, senior …
Advertising, promotions and PR are still parts of the “marketing toolbox,” but building experiences is central to building a community …
Quality content that entertains, educates and brings value to the consumer is the way forward in a highly competitive environment, …
The rules of engagement for marketers have changed dramatically, said Didrik Fjeldstad, VP of marketing at Scandinavian Airline Systems. Marketing …