Creativity in a Pandemic Sally-Ann O'DowdAugust 26, 2020In the Covid era, a little serendipity helps. This is the first article in an ongoing series of how the …
Above the Fold: Democrats and Republicans Unite in Support of Local Media Sally-Ann O'DowdAugust 20, 2020Yes, you read that right. As the “MyPillow guy” claims President Trump is “enthusiastic” about the use of the plant …
Put a Roof on It: The ad industry wants you to #stayhome Sally-Ann O'DowdApril 8, 2020Steve Jobs once said: “Focus and simplicity…once you get there, you can move mountains.” Such is the spirit driving the …
From Boardroom to Newsroom: Organizations Turn to Journalism Sally-Ann O'DowdNovember 2, 2020When Jay-Z launched Tidal, his streaming service, he compared music to water, claiming incorrectly that water is free. “Music is …
What do Rob Lowe, Oprah and Charlamagne Tha God Have in Common? Sally-Ann O'DowdSeptember 16, 2020Podcasts. They love hosting podcasts—they love their advertisers even more. Such was their collective messaging during the Interactive Advertising Bureau’s …
Ad Out: Facebook Faces a Global Advertising Boycott Sally-Ann O'DowdJuly 21, 2020The social network’s defense of President Trump has cost them. Although Facebook CEO Mark Zuckerberg has acknowledged his company’s role …
FeaturedWoke in a Time of Virus Sally-Ann O'DowdMarch 24, 2020Fjord’s latest trends report says people are moving from a “me to we” perspective. Does that hold up in a …
It Was Just a Page Sally-Ann O'DowdAugust 7, 2019How the first digital ads 25 years ago changed the world (and what to do about it). In October 1994 …
ANA Multicultural Conference Takes a Hard Stand on Diversity Sally-Ann O'DowdNovember 6, 2018As U.S. voters headed to the polls in a divisive election, executives from top marketers took a hard stance against …
Fake Followers: Influencer Marketing, Sorting the Fans and the Fakes Sally-Ann O'DowdJanuary 29, 2019This article was updated in February 2022. With his washboard abs and green eyes, reality TV actor Michael Yerger is …
Digital Democracy: We Can Do This Sally-Ann O'DowdOctober 22, 2020This is the second story in a two-part feature about Vote Early Day and Vote for Your LIfe voting initiatives. …
Alicia Keys Knows a Good Job When She Sees One Sally-Ann O'DowdApril 28, 2020Alicia Keys wrote a song a few months ago to acknowledge the heroes in her life—her mother, grandmother, friends. They …