For businesses whose primary or sole sales channel are online, tracking the effectiveness of online advertising is paramount to their …
Candyspace, CEO, North America
About The Author
Greg began his digital and mobile journey over 18 years ago, with pioneering UK interactive agencies Hyperlink and AKQA. Greg realized early on how integral mobile could be for brand marketing, and in 2001 joined the world’s first mobile-focused agency, Flytxt. In 2003 he relocated to the Seattle to bring Flytxt to US market. In 2011 Greg joined the WPP group, working at mobile specialist agency, Joule. In October 2014 Greg was appointed CEO, North America for Candyspace, a leading cross-screen digital agency and new investment for WPP.