An excerpt from Global CMO: Best Practice in Marketing Effectiveness & Efficiency Around the World (Mascot Books, 2018) by Greg Paull and …
About The Author
Originally from Australia, Greg spent the first 20 years of his career on both the marketer and agency side in the US, Europe and Asia Pacific. In 2002, he co-founded R3; a global independent consultancy to CMOs on improving the efficiency and effectiveness of marketers and their agencies. R3 has since expanded to manage global relationships with Unilever, Samsung, Pfizer, Coca-Cola, Visa and JNJ. Greg recently co-authored "Global CMO," a detailed analysis of marketing and digital transformation.