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Joey Held

Velocitize Contributor

About The Author

Joey Held is a writer based in Austin, TX covering all areas of marketing, from digital strategy to content to podcasting like a pro. He hosts the Parks n Wrecked podcast and gets an excessive amount of joy from clever wordplay.

Contributor Since

August 2019

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Recent Articles

5 Ways to Properly Invest in Digital Advertising

Joey HeldJanuary 14, 2021

WPP’s media agency GroupM recently updated its estimates for U.S. advertising expenditures and made an impressive discovery. For the first …

Among Us: The Growing Role of Gaming in Marketing

Joey HeldJanuary 4, 2021

Among Us, the online social deduction game, was released in June 2018 by Innersloth. Upon its arrival, it received minimal …

A New Kind of Wave: Marketing to Sports Fans When There Are None in the Stands

Joey HeldDecember 17, 2020

One of the draws of live sports is being surrounded by people all rooting for the same cause. High-fiving random …

Gettin’ Real with Instagram Reels

Joey HeldNovember 12, 2020

This August, Instagram debuted Reels, “a new way to create and discover short, entertaining videos on Instagram.” The feature allows …

Speaking From the Art: Graphic Designers, Photographers & Animators Share Their Favorite Podcast Art

Joey HeldOctober 14, 2020

There are now more than one million podcasts out in the world, with a combined 30 million episodes between them. And …

5 Things Companies Can Learn From CBD Brands

Joey HeldOctober 6, 2020

Cannabidiol—more commonly referred to as CBD—is the second most prevalent active ingredient of marijuana. CBD comes directly from the hemp …

9 Strategies to Build Your Email List

Joey HeldSeptember 14, 2020

Nearly nine out of 10 marketers use email marketing to distribute content. It’s an effective tool, as it provides you …

Check It Out: Should Instagram Checkout Be a Part of Your Marketing Strategy?

Joey HeldSeptember 8, 2020

Instagram has just introduced Checkout, an exciting new feature that could change the way brands sell across social media. Okay, …

Human Nature: Chatbots Help Brands Get Real

Joey HeldAugust 28, 2020

The history of chatbots dates back all the way to 1966, when MIT professor Joseph Weizenbaum made ELIZA, which took …

The Show Must Go On: Quarantine Concerts & Marketing in the New Normal

Joey HeldAugust 10, 2020

As much of the world continues to practice social distancing, we’re finding ourselves on our phones and computers more regularly. …

What It’s Like to Be a Pandemic Influencer

Joey HeldJuly 17, 2020

Being an influencer has plenty of perks. You can receive invitations to exclusive events, travel to new places, try products …

No One Listening to Your Podcast? Try These Strategies

Joey HeldJuly 8, 2020

2020 has been a whirlwind year for podcasting. Joe Rogan signed a massive, multi-year deal with Spotify worth a reported …

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