5 Ways to Properly Invest in Digital Advertising Joey HeldJanuary 14, 2021WPP’s media agency GroupM recently updated its estimates for U.S. advertising expenditures and made an impressive discovery. For the first …
Among Us: The Growing Role of Gaming in Marketing Joey HeldJanuary 4, 2021Among Us, the online social deduction game, was released in June 2018 by Innersloth. Upon its arrival, it received minimal …
A New Kind of Wave: Marketing to Sports Fans When There Are None in the Stands Joey HeldDecember 17, 2020One of the draws of live sports is being surrounded by people all rooting for the same cause. High-fiving random …
Gettin’ Real with Instagram Reels Joey HeldNovember 12, 2020This August, Instagram debuted Reels, “a new way to create and discover short, entertaining videos on Instagram.” The feature allows …
Speaking From the Art: Graphic Designers, Photographers & Animators Share Their Favorite Podcast Art Joey HeldOctober 14, 2020There are now more than one million podcasts out in the world, with a combined 30 million episodes between them. And …
5 Things Companies Can Learn From CBD Brands Joey HeldOctober 6, 2020Cannabidiol—more commonly referred to as CBD—is the second most prevalent active ingredient of marijuana. CBD comes directly from the hemp …
9 Strategies to Build Your Email List Joey HeldSeptember 14, 2020Nearly nine out of 10 marketers use email marketing to distribute content. It’s an effective tool, as it provides you …
Check It Out: Should Instagram Checkout Be a Part of Your Marketing Strategy? Joey HeldSeptember 8, 2020Instagram has just introduced Checkout, an exciting new feature that could change the way brands sell across social media. Okay, …
Human Nature: Chatbots Help Brands Get Real Joey HeldAugust 28, 2020The history of chatbots dates back all the way to 1966, when MIT professor Joseph Weizenbaum made ELIZA, which took …
The Show Must Go On: Quarantine Concerts & Marketing in the New Normal Joey HeldAugust 10, 2020As much of the world continues to practice social distancing, we’re finding ourselves on our phones and computers more regularly. …
What It’s Like to Be a Pandemic Influencer Joey HeldJuly 17, 2020Being an influencer has plenty of perks. You can receive invitations to exclusive events, travel to new places, try products …
No One Listening to Your Podcast? Try These Strategies Joey HeldJuly 8, 20202020 has been a whirlwind year for podcasting. Joe Rogan signed a massive, multi-year deal with Spotify worth a reported …