Shop Talk: Will Facebook Shops Save Small Businesses? Joey HeldJune 18, 2020The unpredictability of the coronavirus pandemic has had a ripple effect throughout the world. Personal health and travel have been …
Remote Control: 7 Side Hustles You Can Do Remotely Joey HeldJune 9, 2020While social distancing regulations have been relaxed in some areas, most of us are still in stay at home mode. …
The Last Dance is a MasterClass in Marketing Joey HeldMay 13, 2020The story of the 1997-98 Chicago Bulls is already an interesting one. The team had won five championships in seven …
Everyone’s a Thought Leader: Marketing Jargon We’re All Using Too Much Joey HeldMay 8, 2020Any brand needs to be able to communicate effectively with its customers, whether it’s an audience of one or millions. …
Why Now is a Pivotal Time for the CMO Role Joey HeldApril 24, 2020As brands become more agile, cutting costs and restructuring departments, the chief marketing officer (CMO) role has evolved. In some …
Game On: Marketing Lessons from Board Games Joey HeldApril 16, 2020As we all get more accustomed to working from home, board games provide a great mental break. But beyond offering …
Navigating Email Marketing in the Face of a Global Pandemic Joey HeldMarch 16, 2020Covid-19, also known as the novel coronavirus virus 2019, was recently characterized as a pandemic by the World Health Organization. …
Nothing But Net: 5 Marketing Lessons From March Madness Joey HeldMarch 10, 2020For tips on marketing to stay-at-home fans due to the pandemic, click here. March Madness is one of the most …
Boost Your Brand: 7 Great Benefits of Social Listening Joey HeldFebruary 18, 2020This article was updated in March 2022. Social listening consists of three main steps: monitoring, analyzing, and taking action. All …
Make a Big Impact During the Big Game Joey HeldJanuary 23, 2020Despite one of the most boring Super Bowl games in recent memory (and perhaps ever), 2019 still brought in 98.2 …
7 Album Promotions & Music Marketing Strategies Joey HeldDecember 23, 2019This article was updated in July 2021. Music has a unique way of bringing people together. Whether you’re a 50-year-old …
Zoom In: 5 Lessons on Movie Marketing Joey HeldNovember 21, 2019Is there any finer feeling than getting lost in a movie? Whether you’re at the theater or relaxing at home, …