4 Top Tips for Implementing IoT-Enabled Marketing John HughesDecember 18, 2020Businesses face many challenges when it comes to creating personalized and unique customer experiences. However, acquiring data on users’ habits …
How to Translate Your Website into New Cultural Markets John HughesNovember 16, 2020Moving your business into new cultural markets is never easy. If your target audience happens to have a different language …
3 Strategies for Boosting Customer Engagement With Augmented Reality (AR) John HughesNovember 9, 2020Perhaps the best way to boost customer engagement is to offer unique experiences. If your brand provides something that none …
How to Implement Stellar Customer Support for Your Brand John HughesOctober 19, 2020Businesses today operate in an uncertain environment. Customer dynamics are increasingly more complex, and brands need to stay in tune …
How to Write Quality Content for Your Blog John HughesSeptember 30, 2020Creating content that stands out and grabs readers’ attention can be daunting. There are several million websites in existence, and …
Is AdSense Right for You? The Pros and Cons of Having Ads on Your Site John HughesSeptember 21, 2020Depending on your goals and how long you’ve been running your site, you may be considering placing ads to gain …
AR vs. AI: Which Technology is Right for Your Marketing Company? John HughesSeptember 10, 2020This article was updated in April 2023. With the digital landscape evolving every day, marketers have more than just social …
4 ‘Home Run’ Digital Marketing Campaigns You Can Learn From John HughesAugust 25, 2020Creating a digital marketing campaign can often feel like more art than science. With such a significant investment of time …
How to Make the Most of Influencer Culture John HughesAugust 3, 2020The emergence of micro-influencers has had a unique effect on advertising. Traditionally, the number of followers and therefore, reach of …
Alpha Blog: Why Your Clients Should Be Blogging John HughesJuly 30, 2020Content marketing is indisputably valuable as a means of informing potential customers of a business’s existence. A blog increases the …
How to Evaluate Your Ad Revenue Strategy in a Crowded Digital Space John HughesJune 17, 2020While digital marketing has been on the rise for years, social distancing guidelines due to the spread of Covid-19 have …
3 Ways to Approach Digital Rebranding (And How to Know When It’s Needed) John HughesMay 18, 2020The quality of your brand plays a pivotal role in the success of your (or your client’s) business. However, when …