How to Stand Out in a Saturated Field Through Self-Promotion Marketing John HughesMay 12, 2020Even prior to the global shift to move almost everything online as required by a pandemic, digital marketing was booming. …
How to Navigate Freelance Work During a Pandemic John HughesMay 1, 2020Freelancing is already a journey into choppy waters, nevermind during a pandemic. Unfortunately, those seas will now be populated by …
4 Tips For Marketing to an Older Online Customer John HughesApril 6, 2020It’s not uncommon to see digital marketing trends focused on how to appeal to Millenials. Often considered ‘elusive’ in terms …
3 Health Technology Trends You Can Leverage in Your Digital Marketing Agency John HughesMarch 31, 2020While health technology has been a growing industry for some time, it is expected to more than double by 2024. …
4 App Creators for Customer Engagement John HughesMarch 6, 2020To say smartphones are a popular way to access the internet would be an understatement in today’s mobile app market. …
The Illusion of Choice: How to Create It and How to Benefit from It John HughesMarch 3, 2020When it comes to marketing products, especially online, creating an ‘illusion of choice’ can often bring about big rewards if …
3 Key Tips For Pricing Your Marketing Services John HughesFebruary 10, 2020It’s safe to say that digital marketing has grown significantly in recent years. In fact, by 2025, the software market …
Not Playing Around: How Games Can Increase Your Leads John HughesFebruary 3, 2020It can be tricky to generate and increase your leads for your business without feeling as if you’re being too …
Don’t Forget About Me: The Relevance of Press Releases John HughesJanuary 27, 2020Press releases have been around since the early 1900s, making them one of the oldest forms of promotion. Originally, they …
Viral Storytelling and How It Can Help You Become a Better Marketer John HughesDecember 28, 2019There are many ‘modern’ marketing concepts in practice today that actually have pretty ancient roots. While it might seem like …
4 Ways to Protect Your Site From Security Breaches John HughesDecember 2, 2019News stories about large-scale data breaches have unfortunately become all too common. In fact, one incident this year exposed 65% …
3 Questions About Big Data and Ethics in the Information Age John HughesOctober 18, 2019A staggering array of data collection tools currently exist online. From Artificial Intelligence (AI) to machine learning, biometric scanning, and …