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Mary Ellen Slayter

About The Author

Mary Ellen Slayter is CEO of Rep Cap, a B2B content marketing agency that she launched after working as a journalist at The Washington Post and SmartBrief. She has a master’s degree in journalism from the University of Maryland and a B.S. in agronomy from Louisiana State University.

Contributor Since

October 2016

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Recent Articles

What Marketers Should Know About Blockchain

Mary Ellen SlayterDecember 21, 2017

You’ve probably heard about Bitcoin, and maybe you’ve heard about blockchain, the underlying technology that makes Bitcoin and other cryptocurrencies …

The Data Marketers Aren’t Focused on — but Should

Mary Ellen SlayterNovember 22, 2017

We’re in the Golden Age of data-driven marketing. We have access to unprecedented volumes of data about customers and prospects, …

Voice, AI and the Future of Search

Mary Ellen SlayterNovember 6, 2017

SEO has always been a fast-moving discipline, and the development of digital assistants, the power of geotargeting and the spread …

Transform Your Content with Artificial Intelligence

Mary Ellen SlayterOctober 23, 2017

Artificial intelligence is transforming the way marketing teams work, opening doors to better use of all the data we’re collecting …

Interactive Content That Cuts Through the Noise

Mary Ellen SlayterOctober 11, 2017

Interactive content yields twice as many conversions as static content, Demand Metric research indicates. We all want more conversions, but …

Transparency in the Age of Big Data

Mary Ellen SlayterSeptember 1, 2017

So many marketing agencies cite “transparency” as one of their core values, it’s become a truism, at this point. It …

Siri, What Happened to My Organic Search Traffic?

Mary Ellen SlayterAugust 21, 2017

Wondering about the future of search? Odds are, the answer won’t be found anywhere near your keyboard. By 2020, at …

What Brand Marketers Can Learn From Software Development

Mary Ellen SlayterJuly 28, 2017

Marketers have always been early adopters of technology, but never before have their roles been so deeply intertwined with the …

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Beyond the FAQ: How FreshBooks Uses Content to Drive Online B2B Sales

Mary Ellen SlayterJuly 24, 2017

FreshBooks set out to redefine accounting for small business. Along the way, they’ve also helped redefine how B2B software is …

Are You Ready for “Computational Marketing”?

Mary Ellen SlayterJune 23, 2017

In many people’s minds, marketing is a right brain discipline — all about creativity, big ideas, and pretty pictures. Those …

What Marketers Need to Know About Machine Learning

Mary Ellen SlayterJune 9, 2017

Ever wish you had an army of robots at your disposal, the kind that can actually think for you, not …

Thinking of Building a Mobile App? Consider These 3 Things First

Mary Ellen SlayterMay 9, 2017

When the first iPhone came out (10 years ago!), everyone wanted to build a mobile app. Since then marketers have …

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