In all the alphabet-soup related to media and marketing—DMP, SSP, DSP, etc.—one set of initials is looming large for the …
Recent Articles
The advertising agency community is being forced to rethink its very existence when faced by evolving consumers and new competitors, …
As the interactive section of the South by Southwest festival and conference gave way to the more entertainment-focused film and …
Austin is braced for the annual onslaught of makers and marketers, techies and creatives; the South by Southwest Conference and …
Last year, consultant-led agencies first led the annual Advertising Age listing of the top digital agencies, leading to a lot …
The broadcast of Super Bowl LII could have easily been called The Meta Bowl for all the self-referential advertising that …
The meltdown of the last two decades has left the newspaper business decimated and many media companies struggling to reinvent …
Strolling the floor of the National Retail Federation’s Big Show last week, it was hard to tell if the convention …
Grindr wants to be known as more than a dating site for the gay community. Things have changed since the …