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Mercedes Cardona

Editor, Velocitize

About The Author

Mercedes Cardona is a veteran journalist who has worked for media organizations including The Economist Group, The Gannett Co., Crain Communications and The Associated Press. Her writing has appeared in newspapers, websites and magazines worldwide including USA Today, Advertising Age, NBC.com, Essence, The Huffington Post, and many others.

Contributor Since

October 2016

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Recent Articles

Quantum Computing is Coming. What is it?

Mercedes CardonaMay 13, 2019

Imagine a computer that can run every computation it needs to at once, and can think like a human—or faster. …

5G Will Be A User Experience Leap

Mercedes CardonaMay 8, 2019

For every consumer who’s ever yelled into their cellphone—or at their cellphone—carriers are holding up the promise of better days. …

NewFronts 2019: Social Influencers, Safe Spaces and the New Normal

Mercedes CardonaMay 6, 2019

Digital-native programming is maturing and attracting talent, budgets and advertiser money, whether it’s social media influencer content or programs that …

Growing Pains for Blockchain

Mercedes CardonaMay 3, 2019

You may not have been able to buy a taco at South by Southwest using Bitcoin, but it wasn’t for …

SXSW 2019: Grow Up, Technology

Mercedes CardonaMarch 15, 2019

The gee-whiz stage of marketing technology is over, and now it’s time for tools such as artificial intelligence to adapt …

Mo Katibeh, CMO of AT&T Business, talks 5G, AI and the Internet of Things

Mercedes CardonaMarch 6, 2019

To most consumers over 30, the AT&T brand has a ring to it—a telephone ring. Chief marketing officer Mo Katibeh …

Emerson CMO Kathy Button Bell tells how to build marketing from scratch

Mercedes CardonaFebruary 25, 2019

When Kathy Button Bell became chief marketing officer at Emerson in 1999, she wasn’t just the first CMO at the …

Jean English, CMO of NetApp, Writing a New Story           

Mercedes CardonaFebruary 15, 2019

When Jean English joined NetApp in 2016, she was set to “write a new story” for the tech company. She …

Super Bowl LIII Ads: It’s Groundhog Day

Mercedes CardonaFebruary 4, 2019

The fact that this year’s Super Bowl was played the day after Groundhog Day should have been a hint for …

8 Iconic Super Bowl Ads: “Nothing but Net,” the Bud Bowl and Betty White, too

Mercedes CardonaJanuary 24, 2019

When Super Bowl LIII kicks off, advertisers will be crossing their fingers, hoping for a nail-biter that will keep viewers …

 2019 Issues in sight: In-house agencies or agency partners?  

Mercedes CardonaDecember 31, 2018

This is the first of a series of articles highlighting some of the issues agencies and marketers will focus on …

Clorox CMO Eric Reynolds Cleans Up With Digital Media

Mercedes CardonaNovember 2, 2018

A manufacturer of bleach and household cleaners hardly comes to mind when thinking of technological innovation in marketing. Eric Reynolds …

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