The gee-whiz stage of marketing technology is over, and now it’s time for tools such as artificial intelligence to adapt …
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SXSW 2019: Grow Up, Technology
To most consumers over 30, the AT&T brand has a ring to it—a telephone ring. Chief marketing officer Mo Katibeh …
When Kathy Button Bell became chief marketing officer at Emerson in 1999, she wasn’t just the first CMO at the …
When Jean English joined NetApp in 2016, she was set to “write a new story” for the tech company. She …
The fact that this year’s Super Bowl was played the day after Groundhog Day should have been a hint for …
When Super Bowl LIII kicks off, advertisers will be crossing their fingers, hoping for a nail-biter that will keep viewers …
This is the first of a series of articles highlighting some of the issues agencies and marketers will focus on …
A manufacturer of bleach and household cleaners hardly comes to mind when thinking of technological innovation in marketing. Eric Reynolds …
Facing an underwhelming economy, marketers have to go all-in to boost growth for their brands, taking risks and trying new …