Effective account planning can be the answer to navigating the disruption brought into the advertising business by the dizzying evolution …
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When Dwayne Chambers became CMO of P.F. Chang’s in 2015, he let the restaurant chain’s emails go to his Spam …
If Elon Musk is right, and we should hope artificial intelligence is kind to us, business needs to make nice …
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Don’t Market to Developers, Just Share Your APIs: Q&A with Bob Lord, IBM Chief Digital Officer
Bob Lord expects to put himself out of a job. The first chief digital officer of IBM Corp. believes that …
Elizabeth (Libby) Chambers didn’t come to the marketing world via the usual path of brand management or agency jobs. Chambers, …
Kevin Sellers joined Avnet as the electronics company’s first CMO in nearly a century, charged with creating a new identity …
As U.S. Tax deadline April 18 approaches, Intuit software is bound to get a workout. The maker of QuickBooks and TurboTax …
Social media activity has become a must-have part of any marketing plan, but even the most well-developed marketing department struggles …
Cars, deodorant, and even yogurt brands are getting a feminist look. When Danone’s Activia brand launched its new ad campaign …