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Mercedes Cardona

Editor, Velocitize

About The Author

Mercedes Cardona is a veteran journalist who has worked for media organizations including The Economist Group, The Gannett Co., Crain Communications and The Associated Press. Her writing has appeared in newspapers, websites and magazines worldwide including USA Today, Advertising Age, NBC.com, Essence, The Huffington Post, and many others.

Contributor Since

October 2016

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Recent Articles

S&P TV and Radio Summit tackles digital disruption in broadcast media

Mercedes CardonaJune 15, 2018

The upcoming mid-term elections in the U.S. will give a shot in the arm to local radio and television stations, …

ANA B2B Marketing Conference: Let’s get personal

Mercedes CardonaJune 8, 2018

Courage to try new things, decisiveness to execute and a strong focus on brands will help enterprise marketers navigate a …

Walgreens CMO Adam Holyk on purpose and technology in healthcare marketing

Mercedes CardonaJune 5, 2018

In healthcare terms, a red nose is usually a bad sign, but Walgreens has turned it into a fundraising tool …

CDO Summit Speakers Say: Remember the “U” in UX Means “User”

Mercedes CardonaJune 3, 2018

Organizations continue to deal with digital disruption at this late stage, but they need reminding routinely that all the technology …

GDPR: Don’t let a crisis go to waste, marketers

Mercedes CardonaMay 10, 2018

The enactment of new, tougher data standards by the European Union could be an opportunity for marketers, rather than a …

Brand Safety and the End of TV star in NewFronts

Mercedes CardonaMay 7, 2018

In a post-truth, post-media environment “everything is on the table” when it comes to engaging consumers, whether it is new …

Do Multicultural Agencies Have a Future?

Mercedes CardonaApril 20, 2018

Diversity was in the air at the recent annual meeting of the American Association of Advertising Agencies. At the heart …

What’s GDPR and why should marketers care?

Mercedes CardonaApril 17, 2018

In all the alphabet-soup related to media and marketing—DMP, SSP, DSP, etc.—one set of initials is looming large for the …

Agencies at 4A’s meeting say marketing has an “existential crisis”

Mercedes CardonaApril 16, 2018

The advertising agency community is being forced to rethink its very existence when faced by evolving consumers and new competitors, …

SXSW 2018: Not So Fast, Robot Overlords

Mercedes CardonaMarch 15, 2018

As the interactive section of the South by Southwest festival and conference gave way to the more entertainment-focused film and …

The way to SXSW

Mercedes CardonaMarch 9, 2018

Austin is braced for the annual onslaught of makers and marketers, techies and creatives; the South by Southwest Conference and …

Marketing connects the dots: Q&A with PwC’s digital leader

Mercedes CardonaFebruary 9, 2018

Last year, consultant-led agencies first led the annual Advertising Age listing of the top digital agencies, leading to a lot …

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