Quantum Computing is Coming. What is it? Mercedes CardonaMay 13, 2019Imagine a computer that can run every computation it needs to at once, and can think like a human—or faster. …
5G Will Be A User Experience Leap Mercedes CardonaMay 8, 2019For every consumer who’s ever yelled into their cellphone—or at their cellphone—carriers are holding up the promise of better days. …
Growing Pains for Blockchain Mercedes CardonaMay 3, 2019You may not have been able to buy a taco at South by Southwest using Bitcoin, but it wasn’t for …
SXSW 2019: Grow Up, Technology Mercedes CardonaMarch 15, 2019The gee-whiz stage of marketing technology is over, and now it’s time for tools such as artificial intelligence to adapt …
2019 Issues in Sight: Cannabis Marketing Is Ready to Blaze Tobi ElkinFebruary 5, 2019This is part of a series of articles highlighting some of the issues agencies and marketers will focus on during 2019. They’re …
2019 Issues in Sight: The State of the European Union Emma HallJanuary 22, 2019This is part of a series of articles highlighting some of the issues agencies and marketers will focus on during …
2019 Issues in sight: In-house agencies or agency partners? Mercedes CardonaDecember 31, 2018This is the first of a series of articles highlighting some of the issues agencies and marketers will focus on …
5 Mistakes in Adopting a Customer-Centric Strategy, and How to Avoid Them Peter FaderDecember 21, 2018Excerpted from The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value, reprinted by permission of Wharton …
Virtual Models: The Perfectly Fake Spokespeople Sally-Ann O'DowdOctober 12, 2018A teenage model who’s shared thousands of highly stylized photos over the last two years has recently been sharing her …
Advertising Week 2018: Marketing is culture plus technology Mercedes CardonaOctober 8, 2018The 15th anniversary of Advertising Week looked very much like past editions, down to having change as the overarching topic …
Brand Safety Needs a New Strategy Online Ben PlomionSeptember 21, 2018The internet can be an unforgiving place for brands, particularly when it comes to safeguarding against damaging content. Over the …
Small Ad Agencies Argue: We’re Faster and Smarter Tobi ElkinSeptember 17, 2018It’s a common question: Does size matter when it comes to ad agencies winning business from big global brands? How …