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Quantum Computing is Coming. What is it?

Mercedes CardonaMay 13, 2019

Recent Articles

Quantum Computing is Coming. What is it?

Mercedes CardonaMay 13, 2019

Imagine a computer that can run every computation it needs to at once, and can think like a human—or faster. …

5G Will Be A User Experience Leap

Mercedes CardonaMay 8, 2019

For every consumer who’s ever yelled into their cellphone—or at their cellphone—carriers are holding up the promise of better days. …

Growing Pains for Blockchain

Mercedes CardonaMay 3, 2019

You may not have been able to buy a taco at South by Southwest using Bitcoin, but it wasn’t for …

SXSW 2019: Grow Up, Technology

Mercedes CardonaMarch 15, 2019

The gee-whiz stage of marketing technology is over, and now it’s time for tools such as artificial intelligence to adapt …

2019 Issues in Sight: Cannabis Marketing Is Ready to Blaze

Tobi ElkinFebruary 5, 2019

This is part of a series of articles highlighting some of the issues agencies and marketers will focus on during 2019. They’re …

2019 Issues in Sight: The State of the European Union

Emma HallJanuary 22, 2019

This is part of a series of articles highlighting some of the issues agencies and marketers will focus on during …

 2019 Issues in sight: In-house agencies or agency partners?  

Mercedes CardonaDecember 31, 2018

This is the first of a series of articles highlighting some of the issues agencies and marketers will focus on …

5 Mistakes in Adopting a Customer-Centric Strategy, and How to Avoid Them

Peter Fader and othersDecember 21, 2018

Excerpted from The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value,  reprinted by permission of Wharton …

Virtual Models: The Perfectly Fake Spokespeople

Sally-Ann O'DowdOctober 12, 2018

A teenage model who’s shared thousands of highly stylized photos over the last two years has recently been sharing her …

Advertising Week 2018: Marketing is culture plus technology

Mercedes CardonaOctober 8, 2018

The 15th anniversary of Advertising Week looked very much like past editions, down to having change as the overarching topic …

Brand Safety Needs a New Strategy Online

Ben PlomionSeptember 21, 2018

The internet can be an unforgiving place for brands, particularly when it comes to safeguarding against damaging content. Over the …

Small Ad Agencies Argue: We’re Faster and Smarter

Tobi ElkinSeptember 17, 2018

It’s a common question: Does size matter when it comes to ad agencies winning business from big global brands? How …

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