Smart Insights is all about providing businesses with marketing resources to succeed online. In the report Managing Digital Marketing in 2016, Smart Insights aims to show businesses the best ways to integrate digital technology, marketing, and media to fuel growth.
Companies must first score their digital potential.
The first step towards a more integrated digital marketing strategy is to score digital capabilities. This will show companies how far they need to go.
Companies must define their digital marketing strategy.
Companies should have defined digital marketing strategies to integrate and optimize customer journeys.
SEO is one of the most cost-effective lead generation channels.
Email marketing, SEO and social media are considered the most cost effective channels to produce significant volumes of leads and sales by marketers surveyed.
Real-time marketing helps keep content relevant.
New concepts of “Always-on” marketing and “Real-time” marketing have emerged to deliver relevant content that is being discussed on social media.
The report continues to dive into companies adopting digital transformation programs, stating 34 percent of those interviewed have a plan to introduce a program within the next 12 months and 34 percent having no plans to run a digital transformation program. The remaining 32 percent have started a digital program or have had a digital program in place for less than two years.
To learn more, download the full report Managing Digital Marketing in 2016.
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