Social media combines marketing, brand awareness, and community engagement with a little bit of human touch. In today’s marketing world your brand’s social media presence is vital to reaching customers quickly to spread messages across many platforms.
In a data report by Oracle, 175 marketers were surveyed — 100% of them use social media marketing, 38% have been using social media for four years or more, and 62% have been using it for one year or more. These numbers tell us that social media marketing is essential and still on the rise in companies marketing departments.
Marketers deem Facebook more effective than Twitter.
Social media improves brand awareness and attract customers.
Brand awareness, site traffic, and sales were identified as the main benefits of social media.
For most companies, data is a big influence on marketing strategy.
Of those surveyed, 55.43% shape their marketing efforts around data collected, 34.29% at least review the data, but don’t apply it, and 10.29% don’t refer to their data when planning their marketing.
Data integration is the primary goal for social marketing data.
53.14% of surveyed marketers say their primary goal for future social marketing data is data integration.
Social media marketing doesn’t meet expectations.
36.51% of surveyed marketers said social media marketing did not meet their expectations, 26.19% said it has met or surpassed their expectations.
To learn more, you can download the full report: Social and Mobile Marketing Data Report.