Understanding your customer is a great way to sell your product. A report by Frost & Sullivan, The Brave New World of Digital Marketing, provides insight into the new roles of the digital marketer today and how to track your customers with different platforms.
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To put it in layman’s terms, “omni” as in the understanding of all channels, such as web, mobile, social media, apps, etc. The report further dives into how customer engagement platforms is used by marketers to effectively target customers.
Cross-screen identification identifies buyers on different devices.
Cross-screen IDs give each customer unique tracking across all of their devices. This enables marketers to track them when they switch channels creating a better, more seamless customer journey.
Cross-journey mapping is a lot like cross-screen identification.
Cross-journey mapping is used to interpret customer behavior by creating a profile for the client and mapping them between touch points like the Web, apps, and social media.
Social linkage identifies interactions.
Social linkage identifies social interactions and tracks behaviors to improve their profiles. It can breakdown data from more than 150 social sites and use those to create individual profiles.
Data onboarding connects online and offline data.
Data onboarding connects online and offline data to aid marketers in interacting with contacts when an inbound digital interaction occurs.
In the information age, data is valuable. Marketers can pinpoint customer’s wants and needs in real time. Because there are so many channels that customers use, it is a digital marketer’s responsibility to identify these channels and track the customer.
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