The agency-client relationship can at times be challenging. This is a reality faced by many across all industries. In a report by Vendasta, 87.5 percent of Vendasta employees surveyed agree their clients are resistant to change and/or technology.
Here are some tips to help you navigate the challenges agencies and media companies face.
Use data strategically
Specialized marketing automation tools can be used to source potential customers who have a proven interest in digital solutions. Cold calling is over — use data to your advantage so you know who to call.
Set expectations early and often
Set expectations to what you’re delivering, include tools that set your clients up for success, lastly use digital reporting as it automates and gives analytics.
Establish a clear POC
Working with multiple vendors is hard to manage, expensive, stressful and time-consuming. Seventy percent of business owners want a single point of contact — give them one.
Invest in your agency
If you’re growing rapidly, scale up. Successful agencies use marketing automation tools, support and managed services. Agencies have said setting up usernames and passwords is a common roadblock to connect business owners and their staff. Find a way to streamline this.
By understanding what your client is looking for and how you can give it to them is a staple for a successful business. Download the full report for a more in-depth solution to turn common problems into easy solutions.