Today, digital marketers are expected to be in a million places at once. There’s data to analyze, new technologies to learn, and customers to keep happy. If the thought of managing so many tasks at once is starting to feel overwhelming, it may be time to bring in some additional tools.
The one thing we can guarantee about digital marketing is that it’s constantly changing. Of course, technological advances can be highly beneficial. However, they also put a lot of pressure on those who work in the industry.
This is because business owners tend to expect their on-site digital marketers to be able to implement these new technologies right away, without giving them much time to actually learn the ropes. So much pressure can leave digital marketers in a difficult situation.
Fortunately, there’s a host of handy tools out there that can help ease that pressure. If you’re a seasoned digital marketer, you’ll already know about popular management tools. Those serve their purpose, but in today’s climate, you’ll need a fully-developed toolkit in order to succeed.
With that in mind, we’ve put together a list compiling seven of the best digital marketing tools that are currently available. The services we’ve covered span a wide range of uses, which means you’re sure to find something here that effectively meets your needs.
Gone are the days where the web largely featured pages and pages of written content. Today, effective content is all about the visuals.
- Craft infographics, tables, and charts
- Simplify the production of social media content
- Enable you to create animated promotional videos
- Show you how to write and distribute ebooks
This tool will even review any written content that you’ve produced for your website against a set of industry-approved standards. It’s easy to miss mistakes, so getting a second opinion can be incredibly beneficial.
Prices will depend on the services you require. You’ll need to contact the company for a personalized quote.
Digital marketing trends come and go, but Augmented Reality (AR) and Virtual Reality (VR) look like they’re going to stick around. As a result, it’s vital to pick up the necessary skills to implement these technologies within your business’ content.
- Create effective AR features for your company materials
- Craft stereoscopic panoramic images and movies
- Build a standalone VR app for mobile devices
- Learn the best ways to use VR in marketing campaigns
If that doesn’t sound good enough, InstaVR is also an entirely web-based tool. This means you can craft AR technology quickly. It also ensures that you can build solutions without the need for any advanced coding.
Basic plans are free, while Pro plans with increased capabilities are $199 per month.
At this point, Artificial Intelligence (AI) needs little introduction. It’s a marketing method that has dominated the landscape for at least the past year. However, much like AR, AI can be difficult for many marketers to pick up.
- Assist in the creation of smart chatbots for multi-channel messaging
- Offer advice on how to make your AI chatbots more effective
- Use Natural Language Processing (NLP) to help you craft human experiences
- Offer integration with other well-known applications
Snatchbot will greatly simplify the entire AI creation process, due to its entirely online builder. You won’t need any tricky code to produce great results, and you’ll be able to create high-performing bots in a relatively short amount of time.
The basic platform is free, and comes with all of the features you’ll need to get started.
If you’ve spent any time on Instagram, you may have encountered GIPHY. This is an online service that enables you to create GIFs from your existing videos or images.
Since this is a simple tool, enabling GIF creation and little else, there’s no need for a break-down list of features. What we will say, however, is that GIFs are a very engaging way to break up written content on your website and social media profiles.
As a result, it’s a smart idea to involve this type of content in your marketing strategy. GIFs are also highly shareable, which means that using them can lead to increased engagement.
This is a completely free tool.
Infographics are a useful way to display interesting data in a visual manner. However, you can make them even more engaging by including some animation.
- Grant you access to a large collection of animated characters, properties, backgrounds, and icons
- Help you craft animated infographics, charts, and tables
- Enable you to create animated versions of existing videos
- Offer six unique video animation styles
You can even add your own voiceovers and music to any animations you create. Plus, Animaker comes with various pre-set templates, meaning that even complete beginners can put together effective animations.
Free plans are available, although they come with limited capabilities. Pro plans vary from $12 to $39 per month.
The increasing popularity of video means that it’s now almost essential to include it within your digital marketing strategy. Video content can be costly to create, however, so it helps to bring in some outside help.
- Automate the creation of videos specially designed for social media
- Equip you with the skills required to edit your video content
- Teach you how to locate and use royalty-free video clips
- Explain how to add captions and voiceovers to your video content
If that isn’t enough to sway you, Headliner has been used by some of the world’s largest companies. This includes the BBC, CNN, and Cumulus, among many others. In short, you can rest assured that you’re in capable hands with this particular platform.
You can sign up for a free plan with limited features, in order to try out the service. Pro plans start at $12.95 per month, although prices can vary depending on the size of your project.
Influencer marketing is another trend with real staying power. At the same time, getting in contact with influencers who are relevant to your business can be a very lengthy process. You’ll need to explore social media sites and hashtags, without any guarantee that you’ll actually find a suitable match.
Fortunately, this is where Traackr can help you out. This is an advanced search engine designed to help businesses find influencers, and set up mutually beneficial deals. Traackr also features strong targeting options, meaning that you can narrow down your search and achieve better results.
Prices vary depending on the service you require, so you’ll need to contact the company for a quote.
It’s important to recognize that when it comes to top-notch online marketing, you can’t do it all by yourself. There will nearly always come a time when you’ll have to enlist some extra help. Using at least one of the tools we’ve outlined above will make complex technologies such as AR and AI a piece of cake to implement, ensuring that you can stay at the top of your game.
Do you have any further questions about the above tools, or have you tried any of them for yourself? Share your thoughts in the comments section below!