Publicis Group is the third largest communication group in the world. The group operates in more than 100 countries; Leo Burnett, Saatchi & Saatchi, Digitas, and Starcom are among the French group’s 1,349 agencies.
In this episode of Velocitize Talks, we sit down with Nick Law, Chief Creative Officer at Publicis Groupe and President at Publicis Communications to discuss AI-powered innovation, what the 24-hour news cycle is doing to creative work and the most misunderstood aspect of advertising today.
“Creativity is the act of taking a medium or technology, mastering it, and doing something interesting on it.”
A Viewing Guide
What Differentiates Publicis from other Competitors in the Marketplace? (0:34)
Law explains how Publicis stands out in the marketplace of global holding companies. The differentiator, he says, lies in Publicis’ ability to offer a full-stack of solutions.
Creativity and the 24-Hour News Cycle (1:40)
Digital transformation and technological advances have resulted in pressure to increase the cadence and velocity of advertising and marketing. Law explains how a massive communications company maintain creative and effective campaigns across the appropriate mediums.
Exciting Channels and Technologies for the Chief Creative Officer (4:29)
New technologies that are about to explode in the market and how Publicis thinks about their incorporation into marketing and branding strategies.
Creativity and AI (7:36)
The connection between creative thinking and artificial intelligence as well as the principles on which Marcel, Publicis’ AI-powered innovation, were built. He also addresses the question: how do creative people master the huge amount of technologies that can be utilized?
The Digital Experience of the Future (10:56)
Publicis’ take on creating a cohesive digital experience for a diverse and often fragmented audience.
Award-Winning Creativity vs. Creativity That Converts (13:30)
Law’s experience winning creative awards and the approach he takes for award-winning work versus more strategic or scaleable campaigns.
The Most Misunderstood Aspect of Advertising Today (15:09)
To close out the interview, Law answers the question: what do you think is the most misunderstood part of advertising today?