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Velocitize Talks: Matt Holme of MyWork on Trust, Generation Z, and Old School Marketing

Sydney ArceneauxJuly 1, 2019

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MyWork is a complete digital solution provider that builds cost-effective professional websites for individuals, tradesmen, and small- to medium-sized businesses. They offer web and mobile design, development branding, digital marketing, and email hosting. Some of MyWork’s notable clientele include the Queensland Firebirds, Black & White Cabs, and Airtrain.

In this episode of Velocitize Talks, we sit down with Matt Holme, Founder and CEO of MyWork, to discuss building trust online, marketing to the next generation, and the importance of a strong digital foundation for up-and-coming businesses.

“It’s not just about price these days. It’s about ensuring that you get something productive and beneficial for your business.”  

Choosing Not to Outsource (1:27) 

Since its inception in 2010, MyWork has prioritized giving the best possible all-in-one digital solution to its clients. While outsourcing work can cut costs, it leaves room for potential errors. Is running the risk of not getting what you paid for worth undermining providing the best practice? 

Building Trust Online (2:59)

In this day and age, businesses of all types need an online presence to simply survive, but trust is the cornerstone of their ability to thrive. How can businesses build trust, ensure good old fashioned customer service, and create a loyal audience while still keeping up with new technologies?

No Old School Marketing to Generation Z (7:11)

Now more than ever, Generation Z does not respond to old school marketing tactics. In order to adapt, businesses today must gear their marketing strategies towards a more skeptical consumer. How can you use your online presence to market to a generation that values reliability, transparency, and authenticity in the content they consume?

Leveraging the Change in Digital Experience (10:41) 

The future of digital experience lies in voice and AI technologies. Can companies utilize these new tools to better understand and engage their audiences? How can you leverage innovative technologies to further your business?

The Importance of a Solid Foundation (12:00)

A well set up digital presence is more often than not the differentiating factor between a successful and unsuccessful small business. How can you create an exceptional online experience? The answer is in a strong foundation that can support growth. 

For more information on MyWork, check out their website.

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