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Sydney Arceneaux

Contributor Since

June 2019

Recent Articles

Velocitize Talks: Al Cattell of Candyspace on Consumer Behavior and the User Experience

Sydney ArceneauxJanuary 13, 2020

“The reality is more and more people expect things to be mobile. I think as an industry we need to …

Velocitize Talks: David Gyertson of Zest The Agency on Marketing and Creativity

Sydney ArceneauxDecember 6, 2019

What’s important is you take a step back and you don’t decide your channels before you have your campaign. The …

Velocitize Talks: Chris Simental of Ripe Media on Crushing Content Marketing and Creating Captivating Websites

Sydney ArceneauxNovember 15, 2019

At the end of the day, we are contacting humans. If our artificial intelligence gets to be too robotic, it’s …

Velocitize Talks: Tony Delmercado of Hawke Media on the Outsourced CMO and E-commerce

Sydney ArceneauxNovember 6, 2019

If you care about the watch you wear or the shoes you wear or the car you drive, there will …

Velocitize Talks: Camilla Cooke of Xinja on the Power of Digital Banking and Purpose-Driven Branding

Sydney ArceneauxOctober 31, 2019

Camilla Cooke is the Co-Founder and CMO of Xinja, an independent and 100% digital bank designed entirely for mobile. Cooke’s …

Velocitize Talks: Myles Cameron of Edelman UK on Trust in Media, Privacy and Personalization, and the Future of Digital Experiences

Sydney ArceneauxOctober 1, 2019

“It’s not about buying attention from our audience. It’s about earning it.” Myles Cameron is Head of Creative Technology at …

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Velocitize Talks: Lizzie Shupak of Curve on the Power of Human Ingenuity and Creative Leadership

Sydney ArceneauxSeptember 26, 2019

“If every single day people are trying new things, sharing what they’ve learned, creating new connections, and joining dots differently—that’s …

Velocitize Talks: Evan Shellshear of Biarri on the Power of Mathematics & Optimizing AI

Sydney ArceneauxSeptember 17, 2019

Biarri is an Australian owned and operated company that uses commercial mathematics to build custom software solutions that empower businesses …

Velocitize Talks: Alistair Bryan of Momentum Worldwide on Brand Experience and Generation Z

Sydney ArceneauxAugust 2, 2019

This interview was updated on August 12, 2021. I think the big thing comes down to authenticity. I think any …

Velocitize Talks: Brent Trimble of iQuanti on Privacy, Personalization, and the Future of Advertising

Sydney ArceneauxJuly 30, 2019

iQuanti is a data-driven performance marketing firm that differentiates itself by using cutting edge analytics, a robust proprietary tool set, …

Velocitize Talks: Luke Chaffey of Third Aurora on Industry Collaboration and AI

Sydney ArceneauxJuly 24, 2019

In our newest episode of Velocitize Talks, we sit down with Luke Chaffey, Director and Technical Lead of Third Aurora, …

Velocitize Talks: Drew Doolan of Sites n Stores on SMB, Brand Purpose and Honesty

Sydney ArceneauxJuly 16, 2019

Sites n Stores is an Australian full-service web development firm offering a suite of online tools, products and services for …

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