Near enough the whole of humanity can be connected in almost real-time so what do we do with that? For the first time we have to ask ourselves, what do we want to achieve?
David Lockie is Founder & CEO of Pragmatic, a small virtual web agency offering digital strategy, branding and design through WordPress and open source web software. He’s also the Founder of Dcent.tech, a new brand working with companies and nonprofits using blockchain technology.
In this episode of Velocitize Talks, Lockie shares his insights on the future of bots, AI, personalization and blockchain.
Headless WordPress (3:58)
A lot of the advantage of WordPress is the flexibility and ease of manipulating the end-to-end website product set of plugins designed to have an impact on the front end and the back end. But a lot of companies are doing a lot of really cool and interesting stuff with headless WordPress.
What RFPs are looking like (5:33)
Organizations have designed themselves to be digitally capable so they’re going through a digital transformation process or they’re on the other side. The RFP describes how they are going to achieve some sort of business capability, or drive some kind of business value.
Businesses want to ensure they have a great website to send people to. Over 64% of marketers actively invest in search engine optimization (SEO), according to HubSpot. Impact came up with a list of their 11 best examples of lead gen website designs.
AI in digital (7:13)
We think about a digitally capable organization as really having sort of two poles: intelligence at one end and experience at the other end—great customer experience driving great business intelligence and a virtuous circle of that.
There are a number of AI tools that can help with content marketing strategy and creation. The Content Marketing Institute sees clear benefits to leveraging AI in terms of improving the customer journey, what resonates and readability.
AI and Personalization (8:50)
When it comes to the experiences themselves, we’re starting to see more AI-powered personalization so segmentation and personalization. And Gen Z research showed how important that is to show a visitor that you recognize them if they’ve been there before.
According to the WP Engine 2019 report on Gen Z, personalization is incredibly important to Gen Zers. In fact, 44% of them would stop visiting a website if it didn’t anticipate what they needed, liked, or wanted.
Find your voice (10:14)
Voice is really interesting but it’s really only one manifestation of bots generally. We have chatbots and we have voicebots. So are we presenting that content in a way that makes it easy for machine intelligence to understand, interpret it, retrieve it?
According to a HubSpot article, some 65% of 25- to 49-year-olds speak to their voice-enabled devices at least once a day. Voice is expected to be a $40 billion channel by 2022.
Next Gen Bots (10:53)
I don’t think we’ve even scratched the surface of what we’re going to see from bots…You walk into a store, it looks like a mirror but actually it’s a giant iPad screen. It’s able to clothe you, accessorize you, based on 3D models of products and allow you to kind of swipe. ‘I like that version of myself, I don’t like that version.’
Blockchain and the future of digital experience (11:48)
I think it’s going to blow our minds what happens over the next 5 or 10 years in that real-time creation consumption paradigm.