Personalization can be awesome for people. I go to a website, I’m already logged in, it knows what I like, …
personalization
Recent Articles
Ready for some super Millennial-y Millennial data? IDC predicts that by 2022, market demand for tailored digital marketing experiences will …
“It’s not about buying attention from our audience. It’s about earning it.” Myles Cameron is Head of Creative Technology at …
Omnichannel marketing “is as relevant as it’s ever been” but it’s evolving into a more customer-centric experience, said Dan Drapeau, …
A crowded marketplace and busy lives are pushing user experience to the forefront with time-poor consumers, said Chris McHugh, CEO …
Effective technology should be table stakes for all agencies and they are the best judges of what marketing technology is …
Sometimes brands need to be persuaded to look away from the shiny technology and focus on the experience, said Mark …
Marketing automation encompasses practically all aspects of a digital marketing campaign, and it’s a practice often utilized by enterprise websites. …
As the owner of a website, it’s your job to know who your audience members are and exactly what they’re …