Marketing your WooCommerce store and attracting customers can be challenging. Fortunately, a loyalty program can help you engage customers, encourage referrals, and market your business more effectively.
In this post, we’ll discuss the benefits of creating a loyalty program. Then, we’ll explore five of the best loyalty program plugins. Let’s get started!
The Benefits of Creating a Loyalty Program for Your WooCommerce Site
Creating a loyalty program for your WooCommerce store can help you build a customer base and stand out from the competition.
In fact, 70% of customers say rewards are a leading factor in brand loyalty. Therefore, creating a rewards program can help you attract new customers, while helping you retain existing customers at the same time.
Moreover, you may save money on marketing when you create a loyalty program. Since customers will likely spend more money for incentives, your sales should organically increase.
Furthermore, many loyalty program plugins allow you to offer incentives for reviews and customer referrals. In this way, you can more easily build social proof and increase word-of-mouth marketing with a rewards program.
The 5 Best Loyalty Program Plugins for WooCommerce Sites
Now that you know some of the benefits of loyalty programs, let’s discuss five of the best customer loyalty plugins to help you drive sales.
1. myCred
myCred is a powerful plugin that enables you to gamify your store, increase engagement, and build brand loyalty. Using this plugin, you can reward customers for building a profile, interacting with your site, participating in community leaderboards, and more. Then, you can decide how and when points can be redeemed.
With this system, customers are awarded points for completing certain actions, such as uploading a profile photo and logging into your site. Moreover, you can set ranks within your leaderboard and reward customers who reach set milestones. What’s more, you can even grant badges for performance.
Key Features:
- Offer versatile reward options (points, ranks, badges)
- Customize how rewards are earned
- Customers can redeem points for cash
- Integrate a variety of free and paid add-ons
Pricing: You can use the free myCred plugin or purchase add-ons starting at $29, such as Pacman Arcade.
2. Loyalty Program by Advanced Coupons
If you’re looking for a hands-off approach, the Advanced Coupons Loyalty Program might be the rewards plugin for you. That’s because setup for this plugin only takes five minutes. Then, customers can easily view and redeem points on their My Points page.
After creating an account, customers are able to earn points for purchasing products, leaving reviews, commenting on blog posts, and more. Points can then be redeemed for store credit and coupons.
Key Features:
- 99% hands-off
- Customers can redeem points for store credit and coupons
- Customize how rewards are earned and when they expire
- Manage points with admin reports
Pricing: You can use the free Advanced Coupons Loyalty Program plugin or purchase a premium plan starting at $63.60 per year.
3. Gratisfaction
Gratisfaction is another excellent loyalty program plugin. It offers a range of features to help you drive traffic to your store, generate leads, increase engagement, and boost sales.
For example, you can use its customizable templates to host giveaways, contests, and promotions on your site and social media channels. Then, reward points for social media shares and actions.
You can also reward customers for purchasing products, writing reviews, and subscribing to your newsletter. Furthermore, you can set up single and double-sided referral programs to encourage word-of-mouth recommendations.
Key Features:
- Customized referral programs
- Host contests and giveaways
- Customers can redeem points on purchases or convert them to coupons
- Pre-built templates
Pricing: Gratisfaction is free for 100 users. For additional users, prices start at $19.95 per month for 500 users and increase on a sliding scale (you will receive a 30% discount on annual subscriptions).
4. MyRewards
You can also create a rewards program that encourages sales and builds loyalty with MyRewards. When you use this plugin, customers can earn points for ordering products and services, referring customers, sharing reviews, and more.
Moreover, you can retroactively award points for orders placed before you installed MyRewards. Then, customers can redeem points on purchases or convert them into coupons.
Key Features:
- Customize how rewards are awarded
- Award points retroactively
- Customers can redeem points on purchases or convert them to coupons
Pricing: You can use the free MyRewards plugin or upgrade to the premium plugin starting at about $13 per month (prices are only listed in euros so this is a conversion from €11.90). Keep in mind that you can save with annual and lifetime subscriptions.
5. Points and Rewards for WooCommerce by WPLoyalty
If you’re looking for a simple loyalty plugin that rewards customers for purchases, Points and Rewards might be the right option.
This no-frills plugin allows customers to earn points for specified actions, such as store purchases, account sign ups, reviews, referrals, social shares, daily logins, birthdays, and more.
Points can then be redeemed on future purchases or converted to coupons. You can also easily notify customers when they earn points or when their points are about to expire. This way, they may be more likely to use them.
Key Features:
- Customers can redeem points on purchases or convert them to coupons
- Set a time frame for points to expire
- Notify customers via email when they earn points or when they’re about to expire
Pricing: You can use the free Points and Rewards plugin to create a simple loyalty program for your store. For increased functionality, you can opt for one of the premium plans, which start at $69 per year.
Conclusion
Implementing a WooCommerce customer rewards program is easy with plugins. Thanks to loyalty program plugins like myCred, Advanced Coupons, and Gratisfaction, you can more easily attract customers and encourage repeat shoppers. Plus, you can boost sales while saving money.
Do you have any questions about the best loyalty program plugins for WooCommerce sites? Let us know in the comments section below!
Photo by Vlada Karpovich
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