Every year when YouTube releases its list of the most viewed ads on the platform, there are some consistent themes, …
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Holiday ad campaigns tend to take a similar holly, jolly approach year after year, and often feature familiar sights like …
This has been a very unusual year (to put it mildly). So it’s no surprise that the holiday shopping season …
This Thanksgiving is strange for many people across America, with Covid-19 affecting everything from travel plans to the size of …
The 2020 U.S. presidential election was not only incredibly close, it was also incredibly expensive. It’s estimated that $6.6 billion …
When it comes to digital platforms in general, and social media in particular, brands are often focused on what they …
Covid-19 has affected nearly every aspect of people’s lives, from how they work to what they purchase. For marketers who …
The ways in which people listen to and access audio content has changed significantly over time, including revolutions sparked by …
LinkedIn can sometimes feel a bit set in its ways, especially compared with other social networks. While consumer-centric platforms such …
An unexpected effect of the pandemic is that it has made advertising both more important and more interesting through its …
Back-to-school (BTS) shopping tends to be fairly predictable, with kids and parents typically having a good sense of what the …
When hashtags were first introduced on Twitter, the intention was simply to use one per tweet to enable easier group …