For most consumers and businesses, the term ‘search engine’ has become synonymous with Google. While that focus is understandable—Google is …
Recent Articles
Thanks to its ability to deeply engage audiences and clearly convey messaging, video can be an immensely powerful tool for …
Influencer marketing has been surging in popularity over the past half decade, growing by roughly 50% every year since 2016. …
Social media marketing during the Covid-19 pandemic can feel especially challenging because many of the things that make the channel …
Marketing is among the many areas being profoundly impacted by the pandemic and the impact of coronavirus on social media. …
Although it evolved in countless small ways, the core search engine experience stayed the same for many years: A user …
This article was updated in July 2021. In late 2020, Instagram rolled out Checkout to all eligible businesses to sell …
As 2019 drew to a close, YouTube released a fascinating list that got a bit overlooked amidst all the other …
Over the past few years the content format has steadily become more prominent on the social network, and it’s now …
This article was updated in September 2021. It’s hard to overstate how important YouTube has become to consumers. It is …
This article was updated in October 2021. Each year as the end of October approaches, brands tend to overwhelm consumers …
This article on online video metrics was updated in September 2021. Are your videos successful? This seemingly simple question often …