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Ayaz Nanji

Velocitize Contributor

About The Author

Ayaz Nanji is a digital strategist, writer, and co-founder of ICW Media, an agency specializing in content and social media services for tech firms. He previously worked for Google/YouTube, AOL, and the New York Times.

Contributor Since

October 2016

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Recent Articles

Featured

Video-First Marketing: 5 Brands That Get It

Ayaz NanjiAugust 12, 2019

We are firmly in the age of digital video.  According to data from Cisco, video already accounts for more than …

A Phone with a View: How Mobile-First is Changing Video Marketing

Ayaz NanjiJuly 12, 2019

Just as marketers began to wrap their heads around connecting with consumers via video, along came the rise of mobile-first. …

5 Ways Political Advertising Faces a New World Order Online

Ayaz NanjiJune 19, 2018

Until recently political and cause advertising online was the Wild West: there were few constraints and little oversight.  This year, …

4 Ways IoT Devices Transform Content Marketing

Ayaz NanjiJune 12, 2018

For years, companies have been hearing about a time when connected devices go from a visionary fantasy to a marketplace …

Be honest: 4 steps to content that connects

Ayaz NanjiSeptember 13, 2017

All too often when evaluating content performance, digital marketers dive deep into detailed metrics without first asking a simple, fundamental …

Form and Function: How Gen Z Behaves Differently Online

Ayaz NanjiAugust 25, 2017

Gen Z is coming! Gen Z is coming! Recently the growing influence of young digital-natives has sparked a rash of …

Digital Divide: 3 Key Ways Internet Habits of Generations Differ

Ayaz NanjiJuly 20, 2017

By any measure, digital devices and platforms have been adopted widely by Americans. According to an in-depth survey by Pew, …

Why Brands Should Approach All Marketing like an Internet of Things Project

Ayaz NanjiJune 29, 2017

Marketers are great at searching for ways to do a better job: They endlessly read up on the latest trends …

How the Internet of Things Is Already Changing Digital Marketing

Ayaz NanjiJune 12, 2017

After years of being heralded as a hot emerging trend, the Internet of Things (IoT) is finally a reality. Business …

Why Real-Time Marketing Is the Holy Grail for Brands

Ayaz NanjiMay 17, 2017

Real-time marketing is often spoken of in glowing terms by those who employ it, yet for many businesses understanding the …

The 4 Essential Elements of Agile Marketing

Ayaz NanjiApril 21, 2017

Taking an Agile approach to marketing can be incredibly powerful for businesses. Marketers who have adopted the Agile methodology say …

Mobile web vs. mobile app: which is right for your brand?

Ayaz NanjiMarch 24, 2017

Mobile offerings are no longer just important for businesses: they’re absolutely essential. Over the past two years, desktop Internet traffic …

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