FeaturedVideo-First Marketing: 5 Brands That Get It Ayaz NanjiAugust 12, 2019We are firmly in the age of digital video. According to data from Cisco, video already accounts for more than …
A Phone with a View: How Mobile-First is Changing Video Marketing Ayaz NanjiJuly 12, 2019Just as marketers began to wrap their heads around connecting with consumers via video, along came the rise of mobile-first. …
5 Ways Political Advertising Faces a New World Order Online Ayaz NanjiJune 19, 2018Until recently political and cause advertising online was the Wild West: there were few constraints and little oversight. This year, …
4 Ways IoT Devices Transform Content Marketing Ayaz NanjiJune 12, 2018For years, companies have been hearing about a time when connected devices go from a visionary fantasy to a marketplace …
Be honest: 4 steps to content that connects Ayaz NanjiSeptember 13, 2017All too often when evaluating content performance, digital marketers dive deep into detailed metrics without first asking a simple, fundamental …
Form and Function: How Gen Z Behaves Differently Online Ayaz NanjiAugust 25, 2017Gen Z is coming! Gen Z is coming! Recently the growing influence of young digital-natives has sparked a rash of …
Digital Divide: 3 Key Ways Internet Habits of Generations Differ Ayaz NanjiJuly 20, 2017By any measure, digital devices and platforms have been adopted widely by Americans. According to an in-depth survey by Pew, …
Why Brands Should Approach All Marketing like an Internet of Things Project Ayaz NanjiJune 29, 2017Marketers are great at searching for ways to do a better job: They endlessly read up on the latest trends …
How the Internet of Things Is Already Changing Digital Marketing Ayaz NanjiJune 12, 2017After years of being heralded as a hot emerging trend, the Internet of Things (IoT) is finally a reality. Business …
Why Real-Time Marketing Is the Holy Grail for Brands Ayaz NanjiMay 17, 2017Real-time marketing is often spoken of in glowing terms by those who employ it, yet for many businesses understanding the …
The 4 Essential Elements of Agile Marketing Ayaz NanjiApril 21, 2017Taking an Agile approach to marketing can be incredibly powerful for businesses. Marketers who have adopted the Agile methodology say …
Mobile web vs. mobile app: which is right for your brand? Ayaz NanjiMarch 24, 2017Mobile offerings are no longer just important for businesses: they’re absolutely essential. Over the past two years, desktop Internet traffic …