The 10 Biggest Ads on YouTube in 2020 Ayaz NanjiDecember 23, 2020Every year when YouTube releases its list of the most viewed ads on the platform, there are some consistent themes, …
10 Brilliant 2020 Holiday Ads Ayaz NanjiDecember 15, 2020Holiday ad campaigns tend to take a similar holly, jolly approach year after year, and often feature familiar sights like …
2020 Holiday Shopping by the Numbers Ayaz NanjiDecember 10, 2020This has been a very unusual year (to put it mildly). So it’s no surprise that the holiday shopping season …
10 Very 2020 Thanksgiving Marketing Campaigns Ayaz NanjiNovember 24, 2020This Thanksgiving is strange for many people across America, with Covid-19 affecting everything from travel plans to the size of …
Featured5 Social Media Lessons From the 2020 Election Ayaz NanjiNovember 5, 2020The 2020 U.S. presidential election was not only incredibly close, it was also incredibly expensive. It’s estimated that $6.6 billion …
How to Tackle Social Media Listening and Monitoring Ayaz NanjiOctober 30, 2020When it comes to digital platforms in general, and social media in particular, brands are often focused on what they …
Covid-19’s Impact on Email Engagement Ayaz NanjiOctober 21, 2020Covid-19 has affected nearly every aspect of people’s lives, from how they work to what they purchase. For marketers who …
FeaturedThe Big Bang: How Digital Is Transforming Streaming Audio Ayaz NanjiSeptember 25, 2020The ways in which people listen to and access audio content has changed significantly over time, including revolutions sparked by …
The LinkedIn Makeover: How the Platform Is Changing Ayaz NanjiSeptember 17, 2020LinkedIn can sometimes feel a bit set in its ways, especially compared with other social networks. While consumer-centric platforms such …
Mask Marketing: 9 Brilliant Covid-Related Ads Ayaz NanjiSeptember 2, 2020An unexpected effect of the pandemic is that it has made advertising both more important and more interesting through its …
Back-to-School (Sort Of): Shopping in this Strange Season Ayaz NanjiAugust 17, 2020Back-to-school (BTS) shopping tends to be fairly predictable, with kids and parents typically having a good sense of what the …
#TagIt: How to Find Hashtags for Your Social Content Ayaz NanjiJuly 15, 2020When hashtags were first introduced on Twitter, the intention was simply to use one per tweet to enable easier group …