According to Gartner Marketing Analytics Survey 2018, “marketing departments have staffed up their data analytics teams who spend more time …
About The Author
Dave Burg is a founding partner at audience insights company, Shepherd. Over the years he’s led brand strategy at top creative agencies for Domino’s Pizza, P&G, Coca-Cola, McDonald’s, and more. He lives in Austin with his wife, kids, and their growing roster of assorted pets.