A lot needs to be done about really slimming down websites and slimming down content to make them ultra specific …
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Think fast: What exactly is the metaverse? That depends on who you ask. One basic explanation is that it’s a …
I have written articles in the past about the waning attention Gen X receives from marketers, mostly because I’m a …
Site down. Two of the most dreaded words in the entire digital marketing lexicon. When your e-commerce website crashes—or experiences …
This is a guest post from Weglot, a WordPress translation plugin that turns any e-commerce website into a multilingual one. …
Who are we trying to meet and where do we meet them? It’s more than, we only meet our customers …
This article was originally published in June 2021 and has been updated accordingly. Imagine a world without third-party cookies. A …
What’s black and white and read all over? That would be texts. And yet SMS marketing has been relegated to …
Humans need to access the emotional parts of their brain in order to make decisions. Overreliance on facts is a …
For years, the U.S. Congress has been working to pass a bill concerning data privacy and protection. For years, they’ve …
As you create a brand for yourself that’s known and you create those opportunities, inevitably it gives you a platform …
Online retail is already ubiquitous; now live shopping is poised to drastically change the entire shopping experience as we (used …