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Eileen Smith

WP Engine

About The Author

Eileen Smith is the editor of Velocitize. She has 20 years of experience in the field of digital media and communications as a writer, editor, blogger and social media manager. Eileen earned her Master’s degree in Journalism from the Medill School at Northwestern University. She enjoys talking about herself in the third person.

Contributor Since

June 2019

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Recent Articles

Velocitize Talks: Gregor Clark on Storytelling and Values

Eileen SmithFebruary 21, 2020

Why are we on this planet if not to lead with our values? I mean, life is way too short …

Velocitize Talks: Adam Scher of CMYK on Storytelling with WordPress

Eileen SmithFebruary 6, 2020

I think things need to be happening a lot faster. The attention span is so short, whether it’s advertisements going …

Velocitize Talks: Frank Reeves of Avvio on Online Travel and the User Experience

Eileen SmithJanuary 21, 2020

I think if the hotel direct channel, the hotel website, continues to just be a brochure then customers will take …

Q&A with Nabyl Charania, CEO of Rokk3r

Eileen SmithJanuary 7, 2020

Welcome to Velocitize Talks Encore, a new series where we catch up with some of our favorite industry leaders and …

Velocitize Talks: Simon Jones of Studio 24 on User Experience and Investing in Voice

Eileen SmithDecember 19, 2019

As technology gets more complicated in which direction to actually take, it’s sometimes quite difficult. It goes back to testing …

Q&A with Ana Hoyos, Area Director for Southeastern U.S. and Latin America at Meltwater

Eileen SmithNovember 22, 2019

Welcome to Velocitize Talks Encore, a new series where we catch up with some of our favorite industry leaders and …

Take 5! Q&A with Davis Jones of The Many

Eileen SmithNovember 20, 2019

Five questions with Davis Jones, Managing Director of Media Services at The Many, an award-winning creative advertising agency based in …

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Q&A with Jeremy Bierma of Bohemia Group

Eileen SmithNovember 7, 2019

Welcome to Velocitize Talks Encore, a new series where we catch up with some of our favorite industry leaders and …

All Consuming: The Digital Habits and Patterns of Gen Z

Eileen SmithOctober 11, 2019

This article was updated in September 2021. In mid-2020, the Center for Generational Kinetics and WP Engine released a comprehensive new study, Generation Influence: …

Take Five: 5 Questions with Latane Conant, CMO of 6sense

Eileen SmithOctober 4, 2019

Latane Conant is the CMO of 6sense, a leading AI-powered account-based marketing platform. Creating winning go-to-market strategies, effectively driving change …

I Want Your Text: Why Branded Texts Work

Eileen SmithSeptember 19, 2019

This post was updated in July 2022. Earlier this year, I began carefully monitoring screen time on my iPhone, including …

Velocitize Talks: Kristin Busk of The Many on Trust, Trolling and American Horror Story

Eileen SmithAugust 28, 2019

This interview was conducted in August of 2019, when Kristin Busk was Director of Social Innovation at The Many. There’s …

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