One of the biggest brand differentiations you can drive is using technology and personalization, being relevant at the right stage …

Elise Jones is the founder of Elise Jones Consulting, a marketing and communications consulting firm. She works with clients from a wide variety of industries including tech, consumer brands, lifestyle, and nonprofits for over 20 years. When not working, you will find Elise teaching yoga, volunteering with local nonprofits, and traveling with her family.
April 2020
Elise JonesDecember 8, 2020
One of the biggest brand differentiations you can drive is using technology and personalization, being relevant at the right stage …
Elise JonesDecember 4, 2020
It’s like an attention span. I would argue it’s probably half of that now because if you don’t get something …
Elise JonesDecember 3, 2020
You have an opportunity as a brand to define the kind of relationship that you want with your customer. The …
Elise JonesNovember 20, 2020
People want to have an easy convenient experience the first time they start touching the [sports] club, even from the …
Elise JonesNovember 18, 2020
If you look at how we learn, how we search, how we discover, how we transact in our everyday life—it’s …
Elise JonesNovember 10, 2020
We organize around the story, around the client’s story, and it simplifies things for us. Jamey Boike is the Founder …
Elise JonesNovember 9, 2020
Once you’ve captured that attention and people start to consider that a priority, they’re going to come further down the …
Elise JonesNovember 4, 2020
Many companies have different channels that they are really good at. Over time they add more and more and more, …
Elise JonesOctober 29, 2020
Clients are always looking for the same thing. They don’t want to learn how to actually program; they need a …
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