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Evan Shellshear

Biarri

About The Author

Evan Shellshear is head of analytics at Biarri. He is a commercialization and innovation expert who has worked with and delivered cutting edge software solutions to both Forbes 500 companies and SMEs. Evan has founded or been a part of commercializing more than half a dozen technologies and ideas and is an entrepreneur with innovation, design and product development. Evan is the author of the bestselling book Innovation Tools (http://amzn.com/B01F3NDLP4).

Contributor Since

March 2018

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Recent Articles

Marketing Innovation in the Digital Age is a Group Effort

Evan ShellshearOctober 11, 2018

At the start of the twenty first century the innovation buzz has become deafening with companies scrambling to stay ahead …

6 Steps to Data Heaven

Evan ShellshearSeptember 19, 2018

Our world has become obsessed with data. But with around 85% of data projects failing, why are we lining up …

Data Mythbusters: How Media Agencies Can Stay Relevant

Evan ShellshearMay 4, 2018

Allow me to bust two marketing myths that hold campaign managers back from high performing marketing campaigns. Then I’ll show …

Why Marketers Need a Data-Driven Reality Check

Evan ShellshearMarch 30, 2018

All the data in the world is one thing, and AI to parse it is another. It’s raw power. But …

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