Influencer marketing is no longer an emerging marketing tactic, it’s now a fundamental channel for brands to connect with consumers. …
About The Author
As Managing Partner, Head of Social Media at MediaCom, Jeff is responsible for overseeing business and strategic development along with managing client and partner relations. Prior to MediaCom, he was co-founder and president of M80, the leading social media marketing agency to Fortune 500 companies. M80 served as GroupM’s social specialists in North America from 2006 until 2014, when it merged with Catalyst to become GroupM Search & Social. Over the years, Jeff has worked across a diverse client base, ranging from EndX to Leukemia & Lymphoma Society, Audi, Discover Card, GlaxoSmithKline, Ford, Warner Brothers, Macy’s, AT&T, Microsoft and Dell.