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Kristen Hicks

Velocitize Contributor

About The Author

Kristen Hicks is an Austin-based freelance content marketing writer and lifelong learner with an ongoing curiosity to learn new things. She uses that curiosity, combined with years of marketing experience, to cover marketing trends and best practices for Velocitize.

Contributor Since

October 2019

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Recent Articles

Data-Backed SEO Insights for 2021

Kristen HicksDecember 16, 2020

In the field of search engine optimization (SEO), a few big truths stay consistent over time. SEO professionals can make …

The Emoji Question: Do They Belong in Marketing? 🤔

Kristen HicksDecember 9, 2020

The way we communicate evolves. It always has. Yet the internet has brought an explosion of new communication channels, which …

Charging for Loyalty: Paid Loyalty Programs Are Possible

Kristen HicksNovember 30, 2020

Customer loyalty has become more complicated this year. Consumer surveys show that 55% have switched from a former preferred brand …

“Out of Stock” Doesn’t Have to Mean Out of Customers

Kristen HicksNovember 17, 2020

You have worked so hard to build the kind of brand that inspires loyalty in customers. But not everything is …

Using Newsjacking and Trending Topics in Your Marketing

Kristen HicksNovember 4, 2020

The Merriam-Webster Twitter account has become known for updates that in some way comment on or address the news of …

Survey Says: 8 Common Survey Errors to Avoid

Kristen HicksOctober 20, 2020

Surveys are valuable for understanding your target audience better, and can be a great way to create original research that …

The Great Pivot: How Content Marketers Responded to Crisis

Kristen HicksOctober 7, 2020

Every industry has been changed by the pandemic. And while in some cases that’s meant catastrophe, in others it’s more …

The Dark Side of UX: Why to Avoid Dark Patterns

Kristen HicksSeptember 22, 2020

When you scroll through your credit card statement, you notice a charge you don’t remember making. A little bit of …

Beyond Vanity Metrics: The Important Role of Micro Conversions

Kristen HicksSeptember 10, 2020

You hear it all the time in marketing circles: don’t get caught up on vanity metrics. The metrics that actually …

Featured

Beyond the Binary: Making Marketing Truly Gender Inclusive

Kristen HicksAugust 24, 2020

For generations, much of the population has tried to neatly divide the world into male and female. That binary method …

When Your Efficiency Product Makes Things Less Efficient

Kristen HicksAugust 14, 2020

Your boss was sick of wading through an overflowing email inbox every day and had an epiphany. The answer is …

It’s Personal: Understanding the Covid-19 Consumer

Kristen HicksJuly 22, 2020

This article was updated on October 26, 2021. In some ways, Covid-19 feels like old news now that we’ve been …

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