Ten years ago, most marketers relied on pretty basic testing and data science to make decisions about how to best …
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Content marketing and ecommerce might seem like two completely different universes of marketing. But more and more, B2C and B2B …
At the 2017 MarTech Conference in May, six companies were awarded “Stackie” awards for their marketing “stack” — the integrated …
Today’s marketing campaigns, and the work that goes into planning and tracking them, look nothing like traditional campaigns most marketers …
Marketing technology and best practices are changing incredibly fast. Articles about social media from 2015 are already outdated. Institutional knowledge …
“The best way to get more resources as a marketer is to start showing results.” That simple “aha” moment stopped …
The first iPhone launched 10 years ago. Today we spend two out of three “digital media minutes” on mobile, and …
How often do you hear “open source” and “passion” in the same sentence? Leigh Day is vice president of marketing …
Marketing tools and tactics seem to come and go faster and faster. While a platform could be a must-use today, …