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Lee Price

About The Author

Lee Price is a managing editor at Rep Cap. She has a degree in English from the University of Virginia and accidentally became a marketer. She has managed new online advertising products for SmartBrief, produced a YouTube series about temporary tattoos and ghostwritten blog posts for some of the best thinkers around.

Contributor Since

October 2016

Recent Articles

4 Predictions About Machine Learning for Marketers

Lee PriceAugust 29, 2017

Ten years ago, most marketers relied on pretty basic testing and data science to make decisions about how to best …

How Content Can Help Shape Your Ecommerce Efforts

Lee PriceAugust 7, 2017

Content marketing and ecommerce might seem like two completely different universes of marketing. But more and more, B2C and B2B …

Marketing Tech Lessons from This Year’s MarTech ‘Stackies’ Winners

Lee PriceJune 16, 2017

At the 2017 MarTech Conference in May, six companies were awarded “Stackie” awards for their marketing “stack” — the integrated …

Gone Micro: How the Marketing Campaign Has Evolved

Lee PriceMay 19, 2017

Today’s marketing campaigns, and the work that goes into planning and tracking them, look nothing like traditional campaigns most marketers …

How Marketers Can Keep Learning in the Age of Constant Change

Lee PriceMay 1, 2017

Marketing technology and best practices are changing incredibly fast. Articles about social media from 2015 are already outdated. Institutional knowledge …

How Scrappy Marketers Show Results (Even Without Big Budgets)

Lee PriceApril 24, 2017

“The best way to get more resources as a marketer is to start showing results.” That simple “aha” moment stopped …

The Medium Matters: How to Create Content That Works for Mobile

Lee PriceApril 19, 2017

The first iPhone launched 10 years ago. Today we spend two out of three “digital media minutes” on mobile, and …

opensourcecollaboration

How Red Hat Is Shining a Light on Open Source Projects You’d Never Imagine

Lee PriceApril 3, 2017

How often do you hear “open source” and “passion” in the same sentence? Leigh Day is vice president of marketing …

Why Content Is Still King — And Your CMS Is the Key to the Kingdom

Lee PriceMarch 20, 2017

Marketing tools and tactics seem to come and go faster and faster. While a platform could be a must-use today, …

How Marketing Leaders Can Talk About Politics Online Without Losing Their Minds or Destroying Their Businesses

Lee PriceMarch 13, 2017

Politics haven’t been business as usual lately. That’s something we can all agree on, whether you think the recent developments …

5 Web Analytics Tips From SEO Pro Andy Crestodina

Lee PriceFebruary 27, 2017

Nearly all marketers use Google Analytics to understand more about the traffic to their sites. A lot of us spend …

How the Uberflip Marketing Team Built a Demand-Gen Machine

Lee PriceFebruary 20, 2017

When you’re a brand-new tech startup, how do you get in front of your audience? And as your organization grows, …

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