FeaturedThe Increasing Value of AI in Digital Marketing Lionel MenchacaDecember 9, 2019This article was updated in April 2023. Artificial intelligence (AI) started as a concept decades ago. In the early days, …
To Build Your Presence on LinkedIn, Think Like a LinkedIn Editor Lionel MenchacaNovember 19, 2019Since it launched in 2003, LinkedIn has done an excellent job establishing itself as the social network for business. A …
Activating Executives and Subject Matter Experts at Industry Events Lionel MenchacaOctober 23, 2019This post on industry events was updated December 3, 2021. If you’re a marketer who’s worked in the tech industry …
Benefits of Relationship-Based Influencer Marketing Lionel MenchacaOctober 9, 2019This article was updated in May 2023. When asked about influencer marketing, some may think of celebrity endorsements. Still others …
Employee Advocacy Programs Expand Organic Reach Lionel MenchacaSeptember 27, 2019If you work for a typical brand, chances are good that you’re allocating marketing dollars and people resources to growing …
Rapid Response: Issues Management Lionel MenchacaSeptember 12, 2019Issues Management in the Age of Social Media Reading the media and security community’s reaction to Apple’s Project Zero response …
GDPR and CCPA: The Precursors to More Data Regulation Lionel MenchacaSeptember 3, 2019A growing number of marketers today see data as a product. Companies that use it effectively maintain a sustainable advantage …
FeaturedNot Your Parents’ Internet: Marketing to Gen Z Lionel MenchacaAugust 21, 2019Marketing to Gen Z: 4 Things to Think About A quick Google search of the word ‘millennials’ currently nets 140 …