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Lionel Menchaca

Velocitize Contributor

About The Author

Lionel Menchaca is a veteran tech industry digital strategist and freelance writer based in Austin, Texas. He previously worked as W2O Group’s Director of Corporate and Strategy and served as Dell’s chief blogger for seven years before that.

Contributor Since

August 2019

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Recent Articles

Featured

The Increasing Value of AI in Digital Marketing

Lionel MenchacaDecember 9, 2019

This article was updated in April 2023. Artificial intelligence (AI) started as a concept decades ago. In the early days, …

To Build Your Presence on LinkedIn, Think Like a LinkedIn Editor

Lionel MenchacaNovember 19, 2019

Since it launched in 2003, LinkedIn has done an excellent job establishing itself as the social network for business. A …

Activating Executives and Subject Matter Experts at Industry Events

Lionel MenchacaOctober 23, 2019

This post on industry events was updated December 3, 2021. If you’re a marketer who’s worked in the tech industry …

Benefits of Relationship-Based Influencer Marketing

Lionel MenchacaOctober 9, 2019

This article was updated in May 2023. When asked about influencer marketing, some may think of celebrity endorsements. Still others …

Employee Advocacy Programs Expand Organic Reach

Lionel MenchacaSeptember 27, 2019

If you work for a typical brand, chances are good that you’re allocating marketing dollars and people resources to growing …

Rapid Response: Issues Management

Lionel MenchacaSeptember 12, 2019

Issues Management in the Age of Social Media Reading the media and security community’s reaction to Apple’s Project Zero response …

GDPR and CCPA: The Precursors to More Data Regulation

Lionel MenchacaSeptember 3, 2019

A growing number of marketers today see data as a product. Companies that use it effectively maintain a sustainable advantage …

Featured

Not Your Parents’ Internet: Marketing to Gen Z

Lionel MenchacaAugust 21, 2019

Marketing to Gen Z: 4 Things to Think About A quick Google search of the word ‘millennials’ currently nets 140 …

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