When asked about influencer marketing, some may think of celebrity endorsements. Still others may think of a different scenario: Company …
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If you work for a typical brand, chances are good that you’re allocating marketing dollars and people resources to growing …
Issues Management in the Age of Social Media Reading the media and security community’s reaction to Apple’s Project Zero response …
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GDPR: The Precursor to More Data Regulation A growing number of marketers today see data as a product. Companies that …
Marketing to Gen Z: 4 Things to Think About A quick Google search of the word ‘millennials’ currently nets 140 …