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LuAnn Glowacz

Velocitize Contributor

About The Author

LuAnn Glowacz is a writer/editor and founder of WordCove, LLC, a marketing content firm based in Austin, Texas. She usually ghost writes for CEOs and other VIPs, but sometimes shares her own bits of digital marketing wisdom.

Contributor Since

September 2019

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Recent Articles

Are Crisis Scammers Outsmarting Amazon?

LuAnn GlowaczJune 4, 2020

Kiddie pool that doesn’t look quite “on brand” for $1,749? Hand sanitizer with a questionable product name for $92? Price …

Virtually Possible: Two Tales of Small Business Marketing Pivots

LuAnn GlowaczMay 21, 2020

Tucked away in the Miami suburb of Davie is one of the largest flower shops in Florida. Field of Flowers—with …

Anxious Spender? New Covid-19 Consumer Types Emerge

LuAnn GlowaczMay 11, 2020

The pandemic has brought out fascinating new Covid-19 consumers and behaviors. Chances are you’ve surprised yourself in this area. Have …

3 Ways to Age-Proof What You Write

LuAnn GlowaczApril 23, 2020

Did you know that the way you write can give away your age? That’s because language is evolving, and some …

This April Fools’, Brands Aren’t Joking Around

LuAnn GlowaczApril 1, 2020

Who would have thought that April Fools’ Day would be no laughing matter in 2020? But here we are. And …

Internet Free Speech Drops in the U.S.

LuAnn GlowaczMarch 23, 2020

Censorship reports amid the initial stages of the COVID-19 outbreak in China have been a stark reminder that freedom of …

The Influence of Gen Alpha: Under 10 & Already Buying Your Stuff

LuAnn GlowaczFebruary 24, 2020

Just when we started noticing the power of Generation Z—the group of teens and young adults coming up behind Millennials—here …

Making Sense: Your Scrumptious Guide to ASMR Sensory Videos

LuAnn GlowaczFebruary 11, 2020

Can you hear that? It’s the sizzling, smacking sound of sensory videos overtaking the digital marketing world. If you don’t …

Shockingly Wrong Y2K Digital Marketing Predictions

LuAnn GlowaczFebruary 5, 2020

This article was updated in July 2021. It’s Y2K. AOL Instant Messenger is all the rage, introducing many of us …

Millennials Both Love & Hate Personalization

LuAnn GlowaczDecember 18, 2019

Ready for some super Millennial-y Millennial data? IDC predicts that by 2022, market demand for tailored digital marketing experiences will …

Just (Don’t) Do It: Nike Gives Amazon the Boot

LuAnn GlowaczNovember 21, 2019

It’s been over a year since Nike stopped selling its products on Amazon. And, partially due to Covid-19, direct e-commerce …

Popeyes Vs. Chick-fil-A: Pure Viral Marketing Gold Amidst the #Chickenwars

LuAnn GlowaczOctober 30, 2019

This article was updated in March 2022. Chew on this: The #chickenwars between Popeyes and Chick-fil-A haven’t fully played out, …

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