Are Crisis Scammers Outsmarting Amazon? LuAnn GlowaczJune 4, 2020Kiddie pool that doesn’t look quite “on brand” for $1,749? Hand sanitizer with a questionable product name for $92? Price …
Virtually Possible: Two Tales of Small Business Marketing Pivots LuAnn GlowaczMay 21, 2020Tucked away in the Miami suburb of Davie is one of the largest flower shops in Florida. Field of Flowers—with …
Anxious Spender? New Covid-19 Consumer Types Emerge LuAnn GlowaczMay 11, 2020The pandemic has brought out fascinating new Covid-19 consumers and behaviors. Chances are you’ve surprised yourself in this area. Have …
3 Ways to Age-Proof What You Write LuAnn GlowaczApril 23, 2020Did you know that the way you write can give away your age? That’s because language is evolving, and some …
This April Fools’, Brands Aren’t Joking Around LuAnn GlowaczApril 1, 2020Who would have thought that April Fools’ Day would be no laughing matter in 2020? But here we are. And …
Internet Free Speech Drops in the U.S. LuAnn GlowaczMarch 23, 2020Censorship reports amid the initial stages of the COVID-19 outbreak in China have been a stark reminder that freedom of …
The Influence of Gen Alpha: Under 10 & Already Buying Your Stuff LuAnn GlowaczFebruary 24, 2020Just when we started noticing the power of Generation Z—the group of teens and young adults coming up behind Millennials—here …
Making Sense: Your Scrumptious Guide to ASMR Sensory Videos LuAnn GlowaczFebruary 11, 2020Can you hear that? It’s the sizzling, smacking sound of sensory videos overtaking the digital marketing world. If you don’t …
Shockingly Wrong Y2K Digital Marketing Predictions LuAnn GlowaczFebruary 5, 2020This article was updated in July 2021. It’s Y2K. AOL Instant Messenger is all the rage, introducing many of us …
Millennials Both Love & Hate Personalization LuAnn GlowaczDecember 18, 2019Ready for some super Millennial-y Millennial data? IDC predicts that by 2022, market demand for tailored digital marketing experiences will …
Just (Don’t) Do It: Nike Gives Amazon the Boot LuAnn GlowaczNovember 21, 2019It’s been over a year since Nike stopped selling its products on Amazon. And, partially due to Covid-19, direct e-commerce …
Popeyes Vs. Chick-fil-A: Pure Viral Marketing Gold Amidst the #Chickenwars LuAnn GlowaczOctober 30, 2019This article was updated in March 2022. Chew on this: The #chickenwars between Popeyes and Chick-fil-A haven’t fully played out, …