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LuAnn Glowacz

Velocitize Contributor

About The Author

LuAnn Glowacz is a writer/editor and founder of WordCove, LLC, a marketing content firm based in Austin, Texas. She usually ghost writes for CEOs and other VIPs, but sometimes shares her own bits of digital marketing wisdom.

Contributor Since

September 2019

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Recent Articles

Marketing Lessons Learned from 2020

LuAnn GlowaczJanuary 6, 2021

“Well, 2020 is here. And, so far, it doesn’t look much different than December 2019,” quipped a freelance writer as …

Slashed Martech Budgets Hold Hidden Potential

LuAnn GlowaczDecember 4, 2020

Things were looking up for marketing technology budgets mere months ago. As late as August 2020, CMOs across the nation …

Happy Digital Stay-at-Home Thanksgiving!

LuAnn GlowaczNovember 23, 2020

Let’s talk turkey. This Thanksgiving, everything from Turkey Trots to NFL games to the Macy’s Thanksgiving Day Parade, are going …

I’m With the Brand: The New Journalism and Brand Marketing

LuAnn GlowaczOctober 28, 2020

Brands are creating their own content these days. Can you blame them? Content marketing costs 62% less and generates about …

Nike’s Big Bounce Back: 5 Digital Lessons

LuAnn GlowaczOctober 22, 2020

This article was updated on October 26, 2021. It’s been a volatile year for many brands, the Nike brand among …

Culture Shock: Critical 2020 AP Style Guide Changes

LuAnn GlowaczSeptember 24, 2020

A lot has changed in 2020, including the way we talk and write. This year, more than ever, style guide …

How a Baby Panda Broke the Internet

LuAnn GlowaczAugust 26, 2020

Finally, the world sighs, over something good. A giant panda cub was born at the Smithsonian’s National Zoo Friday night, …

All the News That’s Fit to Post? Trusting News and Brand Journalists

LuAnn GlowaczAugust 20, 2020

Cue the memes. Americans who get news mainly from social media sources are less engaged and less knowledgeable. They’re also …

Clean Living: “Clean” Is Now a Co-Branded Promise

LuAnn GlowaczAugust 5, 2020

Covid-19 has affected every industry. But few have needed to pivot more than the travel and hospitality industry. As the …

Hamilton Blazes Digital Trails with Streaming Success

LuAnn GlowaczJuly 13, 2020

This article was updated in April 2022. Hamilton, Lin-Manuel Miranda’s groundbreaking Broadway production, missed its shot at the big screen, …

TikTok’s Open for Business (and Brands)

LuAnn GlowaczJuly 2, 2020

This article was updated in April 2022. TikTok just introduced a new platform called TikTok For Business. You heard that …

The CrossFit Factor: When Your Brand Is (Irrevocably) Compromised

LuAnn GlowaczJune 22, 2020

Who could have guessed that a brand like CrossFit, the popular fitness regimen, would top the headlines earlier this month? …

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