This article was updated in July 2021. Maria Twena is the Global Head of Consumer X at 9thWonder, a multinational, …
About The Author
Maria Twena is the Global Head of Consumer X at 9thWonder. After two decades in the general market arena, she decided to turn her focus to the 1.5/2.0 generation Latinx consumer segment. Twena received an AdColor Innovator Award for her groundbreaking research on the native-born Hispanic while at MRM (McCann's digital arm). She has served as CMO of two organizations and as an Agency President. Twena earned a B.A. in Psychology and an M.A. in Mass Communications.