The following is an excerpt from Join the Brand: Building Loyal Communities and the Need for Belonging (IdeaPress Books, 2018). Brands and …
About The Author
Norty Cohen is CEO and Founder of St. Louis, MO-based Moosylvania, ad and creative agency well-known for their sought-after annual research and data on the Top 100 global brands. Cohen’s first book, The Participation Game, examines how and why consumers adopt brands. Prior to starting Moosylvania, Cohen was the COO of former agency of the year, Zipatoni. He received his degree from the University of Missouri, School of Journalism. Cohen is a weekend rock warrior, and plays percussion in a 70s review rock band. He is also on the Executive Board of Gateway to Hope, a charity that buys insurance for women who have been diagnosed with breast cancer.